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MARCH 2013




             Updates and
             Additions to Social
             Media Platforms
OVERVIEW


The new year has already brought more than a
handful of updates and changes to the social media
platforms that we love to use personally and
professionally. Here we show you the most exciting
additions to our favorite platforms, and offer a
preview of the new tools and apps that are quickly
building buzz in the digital world.




                                                 2
FACEBOOK
Facebook Graph Search
-New search engine within Facebook that allows users to use simple, specific phrases to find
answers about friends, photos and activity on Facebook.
     -Example search query: “People who are from my hometown”
-Graph Search is a new way for users to experience and explore Facebook, with an emphasis on
immediate, visual answers
- Facebook Graph Search is currently in beta




                                                                                       3
TWITTER
Twitter Photo Filters
-Twitter mobile apps now come with photo editing tools that allow users to crop, enhance and
add Instagram-style filters to their photos straight from their phones and mobile devices
Twitter Search
-A new Search button on the Twitter mobile app allows users to quickly and easily search users,
tweets and photos




                                                                                         4
INSTAGRAM
Instagram Web Profiles
-Instagram profiles can now be viewed and accessed on the web, not just mobile devices
-Web profiles give users the ability to comment and like photos, follow users and view other
users’ photo streams straight from the web
-Non-Instagram users can also take advantage of web profiles to view users’ photo streams




                                                                                          5
TUMBLR
Tumblr Dashboard Updates
-Social blogging platform Tumblr updated users’ dashboards to simplify and quicken the
process of adding content
-In addition to streamlining the dashboard, users with multiple blogs can now manage all of
their accounts from the redesign




                                                                                        6
PINTEREST
Pinterest Mobile App Updates
-Updates to Pinterest’s mobile apps give users more control over group boards and makes it
easier to manage pins
-Users can now edit pins, move boards, delete pins and manage contributors to group boards
Pinterest Secret Boards
- New secret boards are private boards visible only to the creator. Potential uses include pre-
launch Pinterest board curation, gift ideas and event planning




                                                                                           7
TOOLS & APPS TO KNOW NOW

        Vine                           Tagboard
        Use your mobile device to      Web tool for searching,
        create short, simple videos    moderating and following
        that can easily be shared to   #hashtags on social media
        Twitter or Facebook            networks

        WeChat                         mention
        Mobile communication tool      Create alerts and be
        that lets users chat with      informed in real-time about
        friends via voice messages,    any mentions on the web
        texts, images or group chats   and social networks

        Mailbox                        Vyclone
        iPhone app that helps users    Social video app where
        more efficiently read, sort    users can collaborate to
        and manage messages in         create and edit videos
        Gmail



                                                                  8
For more information, please contact:
          Sloane Davidson
        SVP, Digital Marketing
     sdavidson@lippetaylor.com
        www.lippetaylor.com
               @sloane

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What's New and Exciting In Social Media (Q1 2013)

  • 1. MARCH 2013 Updates and Additions to Social Media Platforms
  • 2. OVERVIEW The new year has already brought more than a handful of updates and changes to the social media platforms that we love to use personally and professionally. Here we show you the most exciting additions to our favorite platforms, and offer a preview of the new tools and apps that are quickly building buzz in the digital world. 2
  • 3. FACEBOOK Facebook Graph Search -New search engine within Facebook that allows users to use simple, specific phrases to find answers about friends, photos and activity on Facebook. -Example search query: “People who are from my hometown” -Graph Search is a new way for users to experience and explore Facebook, with an emphasis on immediate, visual answers - Facebook Graph Search is currently in beta 3
  • 4. TWITTER Twitter Photo Filters -Twitter mobile apps now come with photo editing tools that allow users to crop, enhance and add Instagram-style filters to their photos straight from their phones and mobile devices Twitter Search -A new Search button on the Twitter mobile app allows users to quickly and easily search users, tweets and photos 4
  • 5. INSTAGRAM Instagram Web Profiles -Instagram profiles can now be viewed and accessed on the web, not just mobile devices -Web profiles give users the ability to comment and like photos, follow users and view other users’ photo streams straight from the web -Non-Instagram users can also take advantage of web profiles to view users’ photo streams 5
  • 6. TUMBLR Tumblr Dashboard Updates -Social blogging platform Tumblr updated users’ dashboards to simplify and quicken the process of adding content -In addition to streamlining the dashboard, users with multiple blogs can now manage all of their accounts from the redesign 6
  • 7. PINTEREST Pinterest Mobile App Updates -Updates to Pinterest’s mobile apps give users more control over group boards and makes it easier to manage pins -Users can now edit pins, move boards, delete pins and manage contributors to group boards Pinterest Secret Boards - New secret boards are private boards visible only to the creator. Potential uses include pre- launch Pinterest board curation, gift ideas and event planning 7
  • 8. TOOLS & APPS TO KNOW NOW Vine Tagboard Use your mobile device to Web tool for searching, create short, simple videos moderating and following that can easily be shared to #hashtags on social media Twitter or Facebook networks WeChat mention Mobile communication tool Create alerts and be that lets users chat with informed in real-time about friends via voice messages, any mentions on the web texts, images or group chats and social networks Mailbox Vyclone iPhone app that helps users Social video app where more efficiently read, sort users can collaborate to and manage messages in create and edit videos Gmail 8
  • 9. For more information, please contact: Sloane Davidson SVP, Digital Marketing sdavidson@lippetaylor.com www.lippetaylor.com @sloane