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Damn Good Advice from George Lois. If it does shock and provoke, it's not a big idea.
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The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
Creative Brief Workshop
Creative Brief Workshop
Mr President
Why "What If"...? The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences. Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details). The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products. Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity" Connect with us @Motivate_Design
The What If Technique presented by Motivate Design
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Learn how to convince others of your UX ideas by understanding them. We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved! Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to. In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Pitching Ideas: How to sell your ideas to others
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United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
How to Create a Killer Creative Brief with Wild Alchemy
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If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
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This deck introduces the Progress Board, a new tool that allows you to validate your ideas.
Use the Progress Board to Test your Business Ideas
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Doing a sales pitch? How to you make a point? You provide evidence... Three options to do so! Story, example and data!
How To Make A Point
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You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
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The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
Creative Brief Workshop
Creative Brief Workshop
Mr President
Why "What If"...? The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences. Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details). The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products. Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity" Connect with us @Motivate_Design
The What If Technique presented by Motivate Design
The What If Technique presented by Motivate Design
Motivate Design
Learn how to convince others of your UX ideas by understanding them. We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved! Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to. In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to others
Jeroen van Geel
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
How to Create a Killer Creative Brief with Wild Alchemy
How to Create a Killer Creative Brief with Wild Alchemy
United Adworkers
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
28 Pitching Essentials
28 Pitching Essentials
Michael Parker
This deck introduces the Progress Board, a new tool that allows you to validate your ideas.
Use the Progress Board to Test your Business Ideas
Use the Progress Board to Test your Business Ideas
Strategyzer
Doing a sales pitch? How to you make a point? You provide evidence... Three options to do so! Story, example and data!
How To Make A Point
How To Make A Point
Blue Lobster
You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs
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Open Source Creativity
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Tbwa speech
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Go Viral on the Social Web: The Definitive How-To guide!
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Was ist angesagt?
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Go Viral on the Social Web: The Definitive How-To guide!
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Doing a sales pitch? How do you make a point? You provide evidence... Three options to do so! Story, example and data!
How To Make A Point
How To Make A Point
Slides That Rock
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
People Don't Care About Your Brand
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Slides That Rock
Are you looking for investors? How to pitch an angel (VC or others who have money). Inspired by Brian Cohen and Dave McClure.
How To Pitch An Angel
How To Pitch An Angel
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Most sales pitches suck. Why? Because they are all about you instead of focusing on the client and their needs. Here is what you can do to change and make them better. Be a Blue Lobster and stand out.
Your Sales Pitch Sucks!
Your Sales Pitch Sucks!
Slides That Rock
Design Your Career! Time to think and focus... What's really important? Make some new choices for 2018.
Design Your Career 2018
Design Your Career 2018
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Looking to raise money for your startup? We have taken the original presentation by Dave McClure and given it a design overhaul.
How to Pitch a VC Redesigned
How to Pitch a VC Redesigned
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Sold our souls to the devil and wrote a book. "DON'T SUCK! How to make presentations rock". This eBook for iPad will help you create great stories and visually awesome slides. Say NO to crappy slides.
Sold Our Souls To The Devil
Sold Our Souls To The Devil
Slides That Rock
10 Beliefs Presentation Design
10 Beliefs Presentation Design
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ROCK STAR BRANDING! What we learned from the awesome book 'Brand Like A Rock Star' (Steve Jones). Be inspired by AC/DC, KISS and Jimmy Buffett.
ROCK STAR BRANDING
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Great Speakers Tell Stories! Tell stories and make your audience FEEL. Forget blah blah blah. Tell a story and connect...
Great Speakers Tell Stories
Great Speakers Tell Stories
Slides That Rock
How to Really Connect With Your Audience! It's not your slides! It's the value you bring to your audience. Understand the ABC of really connecting with your audience. Without them, you are NOTHING!
Connect With Your Audience
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Innovation can be trained! 5 discovery principles from the Innovator's DNA.
Innovation can be Trained
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How to create Slides That Rock. Our 5 design principles. Rock your audience!
Slides That Rock
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Slides That Rock
Harley-Davidson too COOL for School! HD in the TOP 3 of coolest brands in the UK (CoolBrands 2011)
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How to Pitch B2B
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How To Make A Point
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People Don't Care About Your Brand
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Your Sales Pitch Sucks!
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