Branding presentation created by https://www.wcmagency.com for F&B Branding in Riyadh & Bahrain

1. PORTFOLIO REVIEW

2. OVERVIEW Design, Execution, &
Management

5. OUR SERVICES
• Full Branding Services
• Re-branding Services
• Brand Guidelines Development
• Logo Design
• Logo Design + Collateral
• Logo Re-design
• 100 + Collateral Design
• Up to 6 – 12 pages
• Web Content Management
• SSL integrated
• SEO with User behavior
• Backlinks
• Web tech
• Keywords
• Usage Guidelines
• Designed & ready to use templates
• Brand colors
• Fonts
• Brand Tonality
• DM and Comment approach
• Elements
• Training

6. F&B BRANDING WORKS

7. Aziz Restaurant

8. LOGO IDEA – COMBINING ENGLISH AND ARABIC
VERSION OF THE NAME

9. LOGO POLISHING (OLD & NEW)

17. Higher Grounds Cafe

18. LOGO CONCEPT IDEA

19. VARIATIONS

22. Sample brand element

26. Al Greenery

27. LOGO IDEA

30. BRAND ICONS

36. MIAM Bakery & Restaurant

38. MAIN LOGO VARIATION
LOGO VARIATION
WITHOUTTHE ICON

42. Mokaflor (Brand Polishing)

44. OLD NEW

45. HORIZONTAL VARIATION

47. We have used the same exact font that is currently used on the main
original logo – maintaining consistency in all the logo variations

48. ARABIC VERSION

49. BRAND ELEMENTS
Hand drawn illustrations and patterns
inspired by Florence architecture

50. BRAND ELEMENTS & INSPIRATION

56. Orchestra Cafe

60. We came up with an
abstract icon based on
the shape of the cello
THE LOGO CONCEPT

61. Icon usage as a brand
pattern

67. Us Restaurant

70. LOGO CONCEPT IDEA

76. Phoenix Restaurant

79. THE LOGO CONCEPT
(A simplified phoenix head)

83. Thank you! 