2. • To enhance revenue growth there are
factors to consider. For example
Kasha can decide to expand their
product line in meeting the needs of
the current Prospects without
compromising the future .
• Investing in Technology enhancements
, example is the online ordering of
products via Mobile apps, it creates
convenient accessibility to customers.
CASE STUDY
Q1
3. • Exploring partnership with other
organizations to expand reach and
client base, for example
Advertisements, Above the line creates
massive campaigns to raise
awareness and reach more people in
general about the company and
services offered.
• Regularly monitoring and adjustments
of revenue growth strategy as needed
by involving often market research and
monitoring customer feedback and
satisfaction.
CASE STUDY
Q1
4. • To increase coverage in the kasha western region
specific steps can be taken to penetrate new markets
and demographics by conducting market research to
identify target audiences and their requirements.
Example growing opportunity and demand in
pharmaceutical products ,Kasha may develop market
campaign to reach the target clients, highlighting the
benefits the product.
• Other important aspect is identifying which areas
have the most potential growth and focusing on those
regions
CASE STUDY
Q2
5. • Developing a business plan focused on growing
sales and create awareness for products.
• To ensure a robust presence and accessibility in the
target area ,establishing a physical presence in the
region through expanding the existing stores or
opening new ones can increase accessibility and
visibility.
CASE STUDY
Q2
6. • To nurture low- performing agents into high
performing team members, Its is important to identify
individual strengths and weaknesses through
performance reviews and feedbacks. Mentorship
initiatives, training and development programs can be
implemented to address areas of weakness and build
upon strengths, pairing low performance agents and
high performance agents who can provide guidance
and support.
CASE STUDY
Q3
7. • To sustain high performing agents ,providing
ongoing training and development opportunities to
continue building skills and knowledge.
• Incentivize agents by recognition and rewards
programs to motivate top performers, such as
bonuses and promotions.
• To prevent burnout or complacency by providing a
supportive work environment and promoting work-
life balance.
CASE STUDY
Q3
8. • Understand and appreciate Strategic Management
concepts and processes
• Develop and articulate organizational vision, mission
and values, goals and objectives
• Develop a logical framework for programs and projects
aimed at attaining objectives and goals
• Develop operational plans for implementation that
results in the desired outputs, and package the
operational plans into a single strategic plan
STRATEGIC PLANNING
AND
MANAGEMENT
9. • Effective sales planning
• Goal and target setting
• Effective sales force recruitment techniques
• Training of trainers - getting your team ready
• Sales force and field supervision tools and techniques
• Sales for motivation - reward and recognition
• Emotional intelligence and leadership
• Managing for results
• Managing behavior handling poor performance
SALES TEAM
MANAGEMENT
10. • Managing For Results
• Ensuring employees can meet their own objectives
• Ensuring employees can meet the organization’s objectives
• Performance feedback - managing the appraisal process
• The performance management concept and initiative
• Securing management and employee buy-in for performance
management
• Goal setting and strategy formulation and target setting
• Removing the obstacles to better performance
PERFORMANCE
MANAGEMENT
