🚀 Dive into the fascinating world of consumer behavior with this dynamic PowerPoint presentation! 🌟 Designed for undergraduate students, particularly those pursuing a BBA at CCS University, this presentation explores the interdisciplinary connections between psychology, sociology, anthropology, and economics in understanding consumer behavior. 🔍 Discover how psychological factors such as perception, motivation, and attitudes influence consumer decision-making. 🧠 Explore the impact of social factors like culture, social class, and reference groups on consumer behavior. 🌍 Uncover the cultural meanings and rituals embedded in consumption practices through the lens of anthropology. 💰 Delve into the economic principles and behavioral insights shaping consumer choices. 💡 With engaging case studies and practical examples, this presentation illustrates the real-world applications of interdisciplinary approaches in marketing strategies and consumer research. 💼 Learn about the challenges and opportunities of integrating multiple disciplines, and explore future directions in consumer behavior research. 📈 Whether you're a student eager to expand your knowledge or a professional seeking insights to enhance your marketing strategies, this presentation offers valuable insights into unlocking the secrets of consumer behavior!

1. Decoding Consumer
Behavior
An Interdisciplinary Approach
800
800
Million smartphone users in India
India has one of the world's highest mobile phone
penetration rates. As of 2022, there are over 800
million smartphone users in India. This mobile-
first environment heavily influences how
consumers research, shop, and interact with
brands.

2. PSYCHOLOGY'S
I
n
f
l
u
e
n
c
e
Consumer Behaviour
Needs & Motivations: Consumers
are driven by a complex interplay of
needs (functional & psychological)
and motivations (achievement,
affiliation, etc.). (Ex: A student might
prioritize a phone with good battery
life for long study sessions
(functional) while also desiring a
trendy brand for social recognition
(psychological))
Perception & Decision Making: How
consumers perceive products and brands
shapes their decision-making. Marketing
that leverages sensory experiences and
emotional connections can be highly
persuasive. (Ex: Cadbury Dairy Milk's
"Kuch Meetha Ho Jaaye" campaign
evokes nostalgia and emotional bonding)

3. C o n t r i b u t i o n
Consumer Behaviour
Social Class & Reference Groups: Consumer behavior is influenced by
social class, income levels, and reference groups (family, friends,
influencers) whose opinions hold weight. (Ex: Aspiration for premium
brands might be higher among upper-middle-class consumers, influenced
by celebrities they follow)
Cultural Factors: Deeply ingrained cultural values and traditions play a
significant role in consumption patterns. Understanding these nuances is
essential for marketing success. (Ex: The importance of festivals like Diwali
in India drives a surge in purchases of clothing, jewelry, and homeware)

4. I N S I G H T
Products can hold symbolic
meanings beyond their functional
purpose. Understanding these can
inform marketing strategies. (Ex:
Gold jewelry in India signifies
prosperity and tradition)
Consumer Rituals & Habits: Consumption often
involves rituals and habits ingrained in a
particular culture. (Ex: The "pooja" ritual before
starting a new appliance or vehicle is a
common practice in India)
Indian consumers
consider family
recommendations
when making
purchase decisions
Indian shoppers
prioritize value for
money, actively
seeking deals and
discounts

5. ECONOMICS IN PLAY
CONSUMER DECISION MAKING & PRICE
SENSITIVITY
Economic factors like income levels, price sensitivity,
and cost-benefit analysis play a significant role in
consumer choices. (Ex: Price-conscious Indian
consumers might be more receptive to value packs
and discount offers).
Understanding economic trends, like India's growing
middle class, helps businesses anticipate changing
consumer demands.