stayNsleep project is a hypothetical company on which I worked for my final project for the PMC course I enrolled for in the Product School. Final Project Scenarios & Objectives Product Brief: Business to Consumer (B2C) New Feature Launch You are a product manager at Stay-N-Sleep (Similar to Airbnb) — an American vacation rental online marketplace company based in New York City, NY, United States. Their mission is to enable every traveler, to build a community of lifelong travelers, and allow the travel community to experience what matters. And their vision is to connect people, enrich communities, and open minds to new experiences and cultures. Stay-N-Sleep offers arrangements for lodging and tourism experiences. They have one of the world’s largest marketplaces for unique, authentic places to stay and things to do, offering over 2 million accommodations and tens of thousands of handcrafted activities, all powered by local hosts. Since its inception, Stay-N-Sleep has served 20M+ guest arrivals and they have 200+ local experiences launched since March 2020. The average Stay-N-Sleep guest spends 5.5 days and spends up to $1,045. Tokyo, Paris, and New York City are the most popular cities for Stay-N-Sleep booking experiences. The Stay-N-Sleep’s average per night price for reservations is $80. Currently, the fastest-growing Stay-N-Sleep guests are business travelers. Stay-N-Sleep empowers businesses to reimagine how their employees travel and explore each city during their non-business hours. Business travelers using Stay-N-Sleep have access to features like price alerts and payment groups to help manage company. travel spend. Stay-N-Sleep is giving companies a new perspective on how they manage business travel. A hotel may offer large conference rooms and a pool for a strategy day, but Stay-N-Sleep provides a more unique and memorable option. During the last 6 months, Stay-N-Sleep has seen a massive spike in the number of guests inquiring about a loyalty program and getting rewarded for choosing Stay-N-Sleep for their trips. Additionally, Stay-N-Sleep has seen increased interest in its corporate benefits for business travelers. Benefits include a free admin dashboard that makes it easier to book and manage company trips on Stay-N-Sleep. This dashboard gives admins better awareness and accurate reporting on employee trips. The Stay-N-Sleep executive team also believes they can leverage a well-designed loyalty program to increase their repeat business and customer lifetime value. The executive team knows that it costs them five times more to acquire new customers than it does to retain current customers. And, existing customers are 50% more likely to try their new products and experiences as well as spend 31% more than new customers. So, they want a loyalty program that encourages their customers to return and conduct more business with Stay-N-Sleep.