1. The Digital Advisor – Social Business for FAs Jaime Punishill Global Head of WM Digital Distribution & Content Strategy Socialware CMO Summit – 6/23/2011 @jpunishill #fincmo
2. Agenda This is not a fad Social brings digital to FA-client relationships Social is not a medium Control is an illusion Control is just the price of entry The three C’s of social Social is not any one thing
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4. Digital relationships are a reality More than 90% of households with $1 million in investable assets are online 29% of that crew are interested in collaborating with their financial advisors online within a living financial plan 16% are interested in chatting with their advisors online 30% of online investors who have an advisor prefer email communications with their advisor Online affluent investors who rate their advisory firms website a 5 (excellent) on a 5 point scale are more than twice as likely to recommend that firm to a friend or colleague, more than 2x as likely to bring them additional assets, an half as likely to switch firms 56% of US online adults aged 55-64 maintain at least 1 profile on a social networking site 47% of US online adults aged 66+ maintain at least 1 profile on a social networking site Source: Forrester Research
5. 5 Growth in social media in the US has been staggering over last 3ys More Than Four In Five US Online Adults Now Participate Socially Source: Forrester Research
15. In command, not in control http://www.charleneli.com/open-leadership/ http://t3.gstatic.com/images?q=tbn:ANd9GcT-Po6yUiC5Re9dF4E_dUsO8OVvN-Xu-dQjs-0UcNFm9gCWLo2QmA
20. The three C’s of social interaction Content Context Connection
21. I don’t care about you I don’t want to come to your castle I will collaborate and share what I have in common with others http://www.slideshare.net/padday/the-real-life-social-network-v2
23. Social is not any one thing… http://www.slideshare.net/padday/the-real-life-social-network-v2
24. Remember This is not a fad, this is the greatest thing to happen to this business in a long time Social is a way of being Be in command, because you cannot be in control Content, Context, Connection = Engagement