1. THE IOT NEW OPPORTUNITY ALPHABET:
NFC + AI, VR, AR AND BLOCKCHAIN
Paula Hunter, Executive Director, NFC Forum
RFID Journal Live
April 4, 2019
Advancing Near Field Communication Technology1
2. AGENDA
2
● Why You Should Care About NFC
● Recent Success; Future Opportunities
● How The NFC Forum Can Help You
3. NFC AS DEFINED BY THE NFC FORUM
MODES AND COMPATIBILITY
Advancing Near Field Communication Technology3
Global Interoperability
Form Factor Free
Card
(ID-1)
NFC Tag
(Type 1-5)
Device
Mobile, Terminals
NFC Operates in Three Modes NFC is Compatible with Global Communications Standards
NFC-A
ISO/IEC 14443/18092
NFC-B
ISO/IEC 14443
NFC-F
ISO/IEC 18092
NFC-V
ISO/IEC 15693
4. ONLY NFC PROVIDES…
Advancing Near Field Communication Technology4
Easy Network Access
and Data Sharing
User Control with Deliberate
Expression of Intent
Ability to Connect
the Unconnected
5. SIZING THE NEAR-TERM OPPORTUNITY
Advancing Near Field Communication Technology5
2 BILLION
NFC-enabled
devices in use
Almost a quarter of the world’s
population will have access to
NFC by 2020¹.
36 BILLION
IoT Devices
Four for every person on the
planet – will need
commissioning, connection and
control by 2020².
4 GROWTH
Areas
Automotive, IoT,
Public Transportation,
Retail and Payment
Source 1: HIS Source 2: Gartner
6. AN NFC-ENABLED WORLD
WIDE-RANGING USER EXPERIENCES - NFC EVERYWHERE
Advancing Near Field Communication Technology6
Contactless, Connected and Customer Initiated
Access
Connected
Car Connected
Home
Smart
Manu-
facturing
Smart
Mobility
Payment
Marketing
Graphic provided by NXP
7. NFC APPLICATIONS ACROSS INDUSTRIES
Advancing Near Field Communication Technology7
Mobility, Identity,
and Transport
IOT Automotive Retail and Payment
8. NFC IS EVERYWHERE!
Advancing Near Field Communication Technology8
Nike NFC-enabled
NBA Jerseys
Mercedes-Benz &
Samsung NFC Car Key
JR East NFC-enabled
Mobile SUICA
9. NFC IS EVERYWHERE!
Advancing Near Field Communication Technology9
L'Oréal NFC-enabled UV
Sense My UV Patch
Adidas
World Cup Ball 2018
Apple Watch
10. LOOKING TO THE FUTURE – INTELLIGENT
CONNECTIVITY
Advancing Near Field Communication Technology10
11. LOOKING TO THE FUTURE – WHAT’S NEXT?
● New industry and technologies to
consider
Blockchain
5G
Augmented Reality
Industry 4.0
Healthcare
AR/VR
Advancing Near Field Communication Technology11
12. NFC AND BLOCKCHAIN – LINK BETWEEN DIGITAL AND
PHYSICAL
Advancing Near Field Communication Technology12
● Blockchain is for digital systems, NFC is applicable to real
devices.
● Developers can blur the border between two worlds and
facilitate the usage of both technologies.
● Better security and privacy: NFC can store keys. Chips can
keep different private addresses offline and separate from
public keys.
● Convenience. NFC chips may be installed in almost anything,
even under the skin and read with a smartphone.
● Applications
Money and payment
Supply Chain
Charity
Products
• NFC Tags built into warranty cards
• Track inventory, provide brand authentication,
personalized record of purchase
13. NFC-ENABLED DEVICES AND 5G – HIGH SPEED
CELLULAR NETWORK
● NFC enabled device is required in IoT and
5G enabled networks for easier
implementation and efficiency.
● NFC tags will play inevitable role in future
smart devices for integrated functions,
smart transportation, aviation industry,
shipping, manufacturing industry for
automation of particular tasks.
● Integrating NFC technology with modern
data communication and transaction
process ensures convenience, time saving,
energy efficiency and improved security.
● Latency issues mitigated when
responding to NFC tags
Advancing Near Field Communication Technology13
14. AUGMENTED REALITY – COMBINATION OF REAL AND
VIRTUAL
● An enhanced version of reality where live
direct or indirect views of physical real-
world environments are augmented with
superimposed computer-generated
images over a user’s view of the real-
world, thus enhancing one’s current
perception of reality.
● Use
Healthcare – surgical procedures
Tourism
Enhanced live events
Manufacturing
● NFC – provides credentials,
authentication, communication handoffs
Advancing Near Field Communication Technology14
15. INDUSTRY 4.0 –THE FOURTH INDUSTRIAL REVOLUTION
● Promote the automation and data
exchange in manufacturing technologies
● Ties to NFC
Interconnection of machines, devices,
sensors, and people to connect and
communicate with things and people
● Industrial Internet of Things (IIoT)
Decentralizing analytics and decision
making while enabling real-time feedback
is key in today’s age. Smart Factories
● NFC is well known in the wireless arena,
but it also can improve production
processes and make supply chains more
flexible, efficient and responsive.
Advancing Near Field Communication Technology15
16. HEALTHCARE – BIGGEST OPPORTUNITY?
● Secure physical access (to buildings,
medications, equipment, etc.)
● Secure logical access (to medical
information)
● Real-time updates on patient care
● Intelligent ID bracelets
● Home monitoring
● Safer medications
Advancing Near Field Communication Technology16
17. ARTIFICIAL INTELLIGENCE – DATA ACQUISITION AND
DELIVERY
● AI mimics cognitive functions of a
human making decisions based on its
past experiences.
● NFC…
is a way to acquire data
is an interface between humans and AI
supports IA medical applications
allowing for the collection of better
data
delivers consumer IA applications like
payment, deals and personalization
marketing
Advancing Near Field Communication Technology17
18. ABOUT THE NFC FORUM
Advancing Near Field Communication Technology18
19. THE NFC FORUM AT A GLANCE
Advancing Near Field Communication Technology19
The NFC Forum has 140+ member organizations
and is the world's leading standards and advocacy
association for Near Field Communication (NFC)
technology.
20. NFC FORUM: DRIVING NFC FORWARD ON ALL FRONTS
20
Advancing Near Field Communication Technology
• Ensure compliance and
interoperability with the NFC
Forum’s standards
• Develop and maintain product
certification and
interoperability programs
• Encourage broad adoption of
NFC technology in targeted
vertical markets
• Gather business requirements to
drive work within the Technical
and Compliance Committees
• Engage market critical liaisons
Compliance
Committee
Special
Interest
Groups
Technical
Committee
• Creation and maintenance
of technical requirements
documents and
specifications
• Engage with NFC Forum
liaison partners
21. NFC FORUM CELEBRATES 15 YEARS OF SUCCESS
Advancing Near Field Communication Technology21
Since 2004 the NFC Forum has led the effort to
expand the adoption of Near Field
Communication technology around the world.
In 2019 we celebrate our 15th anniversary and
look forward to more NFC innovation and
growth in the years to come.
22. THANK YOU!
Advancing Near Field Communication Technology22
Visit the NFC Forum Website and
LinkedIn, Twitter and Facebook
NFC is a standards-based short-range wireless connectivity technology that makes your smartphones, wearables, tablets and other devices even smarter. NFC is built into over two billion NFC-enabled devices in use and is compatible with hundreds of millions of contactless cards and readers already deployed worldwide.
Briefly touch (or ‘tap’) your NFC-enabled smartphone to another NFC-enabled object to share pictures, play music, make payments, access useful information, and more easily set up Bluetooth and Wi-Fi connections. No PIN codes, camera-based scanners, or wires are required to use this simple, intuitive technology.
Easy network access and data sharing — NFC makes the process of connecting devices easy and intuitive. There’s no lengthy handshaking or data entry requirements. Just tap and go.
User control with expressed intent — NFC offers a simple, intuitive means of indicating the user’s intent to initiate action. A quick tap makes it clear.
The ability to connect the unconnected — NFC solves the problem of unpowered objects that lack network access. By embedding NFC tags in unpowered, unconnected objects, you can add intelligence anywhere. With a tap of an NFC-enabled device, it can open a URL and provide access to online information.
Users already have NFC devices in the palm of their hands.
IoT use cases with NFC providing commissioning, connectivity and control are exploding.
Key growth areas for NFC along with IoT are automotive, public transport and the well-established retail and payment sector.
NFC goes way beyond tattoos . . . Into everyday living
NFC is mainstream and out-front.
We all know what IoT is but can you spell NFC?
Audience questions: how many use pay-by-smartphone?
Introduce NFC technology to RFID audience
I encourage you to check us out online and seek me our today and chat. The non-profit NFC Forum is the world’s leading standards and advocacy association for NFC Technology. We have approximately 150 members worldwide both B2B and B2C. Many of which you know like these. We also have a good mix of startups and other innovative companies that you might not of heard of – yet.
The NFC Forum creates the technical specifications and standards that drive NFC innovation in key areas like UX. We focus our activities in the retail, public transportation, automobile and IoT markets. See me today if you’d like to know how you can get involved in our work.
The NFC Forum brings the convenience of NFC technology to life. We empower organizations to deliver secure, tap-based interactions with an intuitive, reliable experience to users around the globe. Join today!
SPEAKER NOTES
NFC Forum Committee
Ensures seamless interoperability across NFC-enabled market value chain
Harmonizes and complements existing connectivity standards and specifications
Shortens-time-to-market for standard development, tag specifications
Accelerates prototype and device testing via NFC Forum Compliance guidelines and PlugFests
Key Takeaways:
NFC is bridge to your customers
Extends and complements IoT
Provides connectivity on your terms for IoT