8. by definition
wikipedia
Social media are media for social interaction, using highly
accessible and scalable publishing techniques. They support the
democratization of knowledge and information and transform
people from content consumers to content producers.
Andreas Kaplan and Michael Haenlein
define social media as "a group of Internet-based applications that
build on the ideological and technological foundations of Web 2.0,
and that allow the creation and exchange of user-
generated content".
11. blogs
A blog (term "web log") is a type of website or part of a
website. Blogs are usually maintained by an individual with regular
entries of commentary, descriptions of events, or other material such as graphics
or video.
Blogger, LiveJournal, Open Diary, TypePad,
WordPress, Vox, ExpressionEngine, Xanga
12. social networking
Social networking are those which contain category places
(such as former school-year or classmates), means to connect with
friends (usually with self-description pages) and a recommendation
system linked to trust.
Facebook, MySpace, Cyworld, Friendster,
mixi,LinkedIn
13.
14. micro blogging
Microblogging its content is typically much smaller, in
both actual size and aggregate file size.
Jaiku, Plurk, Twitter, Yammer, Qaiku,
kronologer
15. collaboration
WIKIS; Wikimedia, Wikia, PBworks, Wetpaint
Social bookmarking; Delicious,
StumbleUpon, Google Reader, CiteULike
Social news; Digg, Mixx, Reddit, NowPublic
21. Facebook 101
nearing 500 million monthly
active users
over 1 million websites have
integrated Facebook
functionality
If Facebook were a country, it
would be the SECOND
LARGEST country in the world
6% of the World is on Facebook!
Indonesia has the largest
number of Facebook and
Twitter users in Asia
30. Twitter 101
In July 2009, Indonesia
did not even make the top
17.
December 2009 Indonesia
6th most Twitter users in
world
Jakarta is the highest
ranked city in Asia. With
0.58% of Twitter users
and 0.8% of Twitter
activity.
34. Blog Stat*
*Technorati SOTB 2009
Two-thirds are male
60% are 18-44
The majority are more affluent
and educated than the general
population
75% have college degrees
40% have graduate degrees
More than half are married
More than half are parents
40. The New
Communication
1. PR Medium Readers
ideas is crafted and build
2. PR /Medium
readers determined their own ideas
message message
Readers
Readers
message
message