Key things you need to know on consumer confidence, media consumption, key behavioural, tech, e-wallet & esports trends in Malaysia. www.oppotus.com

1. 1
MALAYSIANS
ON MALAYSIA
ESSENTIAL INSIGHTS INTO CONSUMER CONFIDENCE,
BEHAVIOURAL, TECH & E-WALLET TRENDS IN MALAYSIA
4Q 2022

2. 2
OUR MYCI SLIGHTLY
DIPPED
WELCOME TO
MALAYSIANS
ON MALAYSIA
Our Malaysians on Malaysia study is
set to understand current trends and
pulse of the Nation in the market.
Since its inception in 2018, this study
has consistently reported on insights
and sentiments amongst Malaysians.
After at a high since COVID-19 in
3Q’22 at 120-point, our MYCI dipped
slightly to 115-point in 4Q’22.
Sentiments such as the ever-rising
cost of living, coupled with the
uncertainties towards the recently
formed Malaysia government following
GE-15, could have dampened
Malaysians overall confidence
But all-in-all, our MYCI is at a good
place to end the year
As always, we continue to also cover
interesting topics like tech trends,
crypto insights and other key stats.
If you like to dig deeper into the
numbers, please do reach out to us at
theteam@oppotus.com
USAGE OF E-WALLET
CONTINUE TO DIP
Usage of e-wallet continue to dip from
3Q’22. A view on how payment was
made, e-wallet and QR Pay payment
modes have similar preference level –
which potentially impact the usage of
e-wallet trend
OPTIMISM ON FINANCIAL
STATE DECLINED
As the cost of living continues to soar,
Malaysians’ optimism on their financial
well-being declined – with our indices
hitting almost all-time low (since
2019). Inline with this, willingness to
spend on major purchases also
recorded a decline (vs 3Q’22)
STRENGTHENING OF OUR
ECONOMY INDICES
After a shortfall during COVID-19,
Malaysians regained confidence on
the country’s economy with our
indices consistently on an uptrend
throughout the year with 4Q’22 hitting
all-high since COVID-19.
The forming of a new Malaysia
government and news on our Ringgit
value surged following GE-15, had
uplifted Malaysians spirit that our
economy will see a new limelight
following these positive vibes

3. 4
o With the year 2022 being deemed the Post COVID-
19 period, our MYCI also has been consistently on
an uptrend since the beginning of 1Q’22 and hit all-
time high in 3Q’22 (at 120-point mark) since the
pandemic hit our ground
o Despite the positive vibes, our MYCI recorded a
slight decline in 4Q’22. As cost of living continues
to soar; coupled with the uncertainties towards the
recently formed Malaysia government following GE-
15; and at the same time, news about the looming
of new COVID-19 variants have somehow
dampened Malaysians sentiments a little
o But all-in-all, at 115-point mark in 4Q’22 our MYCI
is still at a good place to end the year
100
MALAYSIA CONFIDENCE INDEX (MYCI)
118
109 111 110
125
117
126
101
106 109 106
114
92
109
93
106 108
120 115
2Q18 3Q 4Q 1Q19 2Q 3Q 4Q 1Q20 2Q 3Q 4Q 1Q21 2Q 3Q 4Q 1Q22 2Q 3Q 4Q
Source: Oppotus 4Q2022

4. 5
MALAYSIA CONFIDENCE INDEX (MYCI) COMPONENTS
Current state of financial well-being
133
152
139
147
129
116
145
135
140
107
130
134
143
131
132
119
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
Financial well-being next 12mths
136
149
155
143
153
145
145
141
147
132
147
120
128
129
138
122
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
Good time for major purchases
90
99 93
111
73
95 96 98101
72
101
88
110
93
130
116
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
State of economy now vs. last year
91
109
98
114
63
80
69
83 87
71
79
58
77
100
108
116
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
State of economy next 12mths
98
119
100
116
87 92 91
84
99
77
86
63
72
88 90
99
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
Source: Oppotus 4Q2022
o The drop in our 4Q’22 MYCI is mainly
contributed by Malaysians’ declined
confidence level towards their financial
well-being as the cost of living
continues to soar – with our financial
well-being indices almost at the level of
hitting all-time low (since 2019)
o And in line with this pessimistic mood,
Malaysians willingness to spend on
major purchases also recorded a
decline in 4Q’22 (vs. 3Q’22) – but
nevertheless the index is still at its
peak state (vs other periods)
o Looking into our economy indices, both
the indices has been consistently on
an uptrend throughout the year with
current state of the economy index
hitting an all-time high (since 2019)
o The news on our Ringgit value surged
after the announcement of our new PM
had uplifted Malaysian spirits that our
economy will see a new light as we
move forward post COVID-19

5. 6
CURRENT FINANCIAL WELL-BEING
o With the continuous rising cost
of living is taking a toll on
Malaysians’ optimism towards
their current state of financial
well-being decreased in Q4’2022
– more so among the lower M40
Monthly Household Income
Location
Current state of financial well-being
133
152
139
147
129
116
145
135
140
107
130134
143
131 132
119
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
109
125
150
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
RM4,501-RM7,000 RM7,001-RM10,000
RM10,001 and above
133
140
84
126
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
KL/PJ Penang JB Kuantan
*Kuantan was not included for 2Q2021
Source: Oppotus 4Q2022

6. 7
OUTLOOK ON FINANCIAL WELL-BEING NEXT 12 MONTHS
o … and the effect is spilled over
to outlook in the near future
o The index is also seen to hit an
almost all-time-low (with lowest
mark at 120 in 4Q’21), although
at 122 it is still a very optimistic
level – just not as high as before
Monthly Household Income
Location
Financial well-being next 12 months
136
149
155
143
153
145145141
147
132
147
120
128129
138
122
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
115
125
146
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
RM4,501-RM7,000 RM7,001-RM10,000
RM10,001 and above
141
144
103
117
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
KL/PJ Penang JB Kuantan
*Kuantan was not included for 2Q2021
Source: Oppotus 4Q2022

7. 8
SPEND ON MAJOR PURCHASES
o Inline with the decline in
confidence towards the state of
financial well-being, spend on
major purchases index also
recorded a decline – more so
among the lower M40
o Nevertheless, the index is still at
its peak state – The recent year-
end e-commerce sales could
have contributed to the yet
strong index as Malaysians,
while holding back on
purchases, still being able to
purchase goods given the
various monetary rewards,
promotions, sales, etc.
associated with e-commerce
platforms
Monthly Household Income
Location
Good time for major purchases
90
99
93
111
73
95 96 98 101
72
101
88
110
93
130
116
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
104
129
145
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
RM4,501-RM7,000 RM7,001-RM10,000
RM10,001 and above
129
146
82
110
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
KL/PJ Penang JB Kuantan
*Kuantan was not included for 2Q2021
Source: Oppotus 4Q2022

8. 9
CURRENT STATE OF ECONOMY
o Malaysians’ regained confidence
towards current state of the
economy and has been on an
uptrend throughout 2022 – after
contractions seen in times of
COVID-19
Monthly Household Income
Location
State of economy now vs. last year
91
109
98
114
63
80
69
83 87
71
79
58
77
100
108
116
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
109
122
139
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
RM4,501-RM7,000 RM7,001-RM10,000
RM10,001 and above
130
116
114
127
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
KL/PJ Penang JB Kuantan
*Kuantan was not included for 2Q2021
Source: Oppotus 4Q2022

9. 10
STATE OF ECONOMY NEXT 12 MONTHS
o Malaysians are also confident on
the future state of the economy
as the index gradually moving
upwards – while hovering at 90+
points mark since 3Q’22
o The forming of a new Malaysia
government and news on our
Ringgit value surged following
GE-15, had uplifted the
confidence of Malaysians that
our economy will regain new
strengths following these
positive vibes
Monthly Household Income
Location
State of economy next 12 months
98
119
100
116
87
92 91
84
99
77
86
63
72
88 90
99
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
87
110
129
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
RM4,501-RM7,000 RM7,001-RM10,000
RM10,001 and above
123
131
50
96
0
50
100
150
200
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
KL/PJ Penang JB Kuantan
*Kuantan was not included for 2Q2021
Source: Oppotus 4Q2022

10. 11
NOTABLE ACTIVITIES PAST 3 MONTHS
Online Shopping, %
Making online purchases from e-commerce
sites (e.g. Shopee, Lazada)
39 36 35 31
49 48 46 53 57 60 56
37 45 36 32 31
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
Making purchases from live streaming
(e.g. FB live, etc.)
18 15
23 22 15 12 12
20 13 16
3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22
Apply for banking products online
(e.g. credit card, loans, etc.)
9 8 10 10 6 6 7 9 5 12 6 8 8 13 11 8
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
Online Banking & Insurance, %
Purchased insurance products online
(e.g. car, fire, etc.)
Online Gaming, % E-Wallet, %
18 17 22 22 16 10
22 16 14 14
3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22
Play online games
(ALL devices)
Making payments through e-wallet
(digital wallet)
15 22 27
38
63 49 60 56 67 54 66 67 68 66 55 45
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
Wearables, %
Used wearables (e.g. smart watch,
smart shoes, health, etc.)
17 13 15
29 23 21 24
16 17 22 24
44 35 30 28
14
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
Source: Oppotus 4Q2022
14 10 10 13
4
16 10 10 12 14 14 9 16 12 10 11
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22

11. 12
NOTABLE ACTIVITIES PAST 3 MONTHS (CONT.)
International travel
(outside Malaysia)
Having a meal at convenience
stores/petrol marts
Travel, %
48 47 46 50
37
6
34 39
23
12
5
72
50 43 36
25
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
15 18 17 17
7 0 1 1 1 3 0 0 0
10 4
14
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
Domestic travel
(within Malaysia)
Purchase meal takeaway from
convenience stores/petrol marts
Eating OOH, %
49
37
51 58
30 34
3Q21 4Q21 1Q22 2Q22 3Q22 4Q22
26 22
38
25 31 20 30 30 40 40
24 24 19 27 27 25
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
Food Delivery, %
Order food directly from merchant’s food
delivery app (e.g. McDonald’s, KFC, etc.)
Order food through third party food
delivery app (e.g. Grab, foodpanda, etc.)
26
61 66 58 63
37 46 52 65 56 51 55 56
44 46
22
2Q19 4Q19 2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
38
11 12
40
24
36
3Q21 4Q21 1Q22 2Q22 3Q22 4Q22
Source: Oppotus 4Q2022

12. 13
E-WALLET LANDSCAPE IN MALAYSIA
Source: Oppotus 4Q2022
2017 2018 2019 2020 2021 2022
Q1
JAN
FEB
MAR
Q2
APR
MAY
JUN
Q3
JUL
AUG
SEP
Q4
OCT
NOV
DEC
EXIT
EXIT

13. 14
15
22
27
38
62
49
60
56
67
54
66 67 68 66
55
45
1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22
E-WALLET USAGE
Used e-wallet in last 3 months? (Yes, %)
e-Penjana Campaign
31 Jul-30 Sep 2020
(RM50)
e-Tunai Rakyat
Campaign
15 Jan-14 Mar 2020
(RM30)
Source: Oppotus 4Q2022
262.99
268.47
2021 2022
Average monthly e-wallet spending
(RM)

14. 15
PAYMENT MODE IN PHYSICAL TRANSACTIONS
34
19
16 15
9
7
0
25
50
Cash Debit Card E-wallet QRPay
Bank
Transfer*
Credit card
%
*New question since 3Q22
Source: Oppotus 4Q2022

15. 16
12
10
8
7
7
0
20
40
60
80
100
1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22
E-WALLET USAGE – BY BRAND
% Top 5 e-wallets used
70
45
24
35
28
0
20
40
60
80
100
1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22
Source: Oppotus 4Q2022

16. 19
WHERE ARE E-WALLETS BEING USED?
70 68
43
39
22
17 15 14
10 9 9 7 7
0
20
40
60
80
100
4Q20, 1Q, 2Q, 3Q, 4Q21, 1Q, 2Q, 3Q22 4Q22
Transportation
Groceries F&B CVS
Food
Delivery
Bill
Payments
Mobile
Reloads
Petrol
E-commerce
Purchase
Movie
Tickets
Hotels
Gaming
Flight
Tickets
%
Source: Oppotus 4Q2022

17. 29
55 57
70
67
92 90
84
96
86
81
85
82
0
50
100
1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22
LIKELIHOOD TO CONTINUE USING E-WALLET IF THERE ARE NO
INCENTIVES
Incentives include: Cash back, rebates, promotions & discounts offered
Source: Oppotus 4Q2022
*This question is only available since 1Q20
Source: Oppotus 4Q2022
%

18. 30
34 36
40
56
71
45
54
62
48
44
50
59 57
60
67
72
0
50
100
1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22
INTENTION TO USE E-WALLET IN THE NEXT 6 MONTHS
%
*This question is referring to Malaysians who are NOT using e-wallets
Source: Oppotus 4Q2022

19. 31
TECH TRENDS
Source: Oppotus 4Q2022
11
49
61 64
53
60
78 74 70 70
65
58
2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
15
70 68 65
60 59
74 77
72 72 70
60
2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
18
74 74
67
62
57
81
93
72
81
76 71
2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
9
52
60 56 53 52
68
68
70
62 66
56
2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
12
49
60
51 48
64
76
63
73
68
61
55
2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
20
66
74 73 72
67
84
78
86
81 78
72
0
25
50
75
100
2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
Cryptocurrency
(e.g. Bitcoin, Ethereum, etc.)
FinTech E-sports
Blockchain
%
13
72 73 70
61
66
81 85
70
78
68
61
0
25
50
75
100
2Q20 4Q20 2Q21 4Q21 2Q22 4Q22
Virtual Reality (VR) Artificial Intelligence (AI) Augmented Reality (AR)
%
Non-fungible token (NFT)
17
47
56
77
85
72 70 68
62
1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22

20. 32
OWN ANY CRYPTOCURRENCY?
Source: Oppotus 4Q2022
35
28
22
30
23
26
14
39 38
31
33
41
39
20
34
25
37 36
0
10
20
30
40
50
60
3Q18 4Q18 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22
Yes, %

21. 33
TYPES OF CRYPTOCURRENCY OWNED
Source: Oppotus 4Q2022
17
9 8 7 7
5
2 2 1 0
0
10
20
30
40
50
Bitcoin Bitcoin Cash
Ethereum Dash ENJ
Dogecoin NEM
2Q20, 3Q, 4Q, 1Q21, 2Q, 3Q, 4Q, 1Q22,
2Q, 3Q
4Q22
NEO
Litecoin XRP
%

22. 35
TOP PLATFORMS & EXCHANGES USED TO TRADE
CRYPTOCURRENCY
Source: Oppotus 4Q2022
37
23
20 20 19
16
13
11
9 9
7
0
10
20
30
40
50
Local
Bitcoin
Bitpanda Kraken
eToro
Paybis
Huobi Coinmama
4Q21, 1Q22, 2Q, 3Q 4Q22
Sinergy
Luno MX
Exchange
Tokenize
%

23. 36
8
44
33
12
4
SOURCES FOR CRYPTOCURRENCY NEWS & UPDATES
Source: Oppotus 4Q2022
WoM from friends
Telegram groups
Social media (e g Facebook, Instagram, etc )
WoM from family/relatives
YouTube
Online search (e g Google, Yahoo, etc )
Crypto news sites (e g CoinGecko, CoinDesk, etc )
Crypto exchange sites (e.g. Luno, etc.)
Online reviews, blogs
Clubhouse
LinkedIn
Reddit groups
%
42
33
32
27
26
24
19
19
19
17
14
12
Sources for Cryptocurrency
news and updates
Frequency of read-up
Cryptocurrency news
%
All the time
Quite Often
Sometimes
Rarely
Not at all

24. 38
LIM KEAT LONG
Founder and Director
keatlong.lim@oppotus.com
VANESSA LEE
Marketing Manager
vanessa.lee@oppotus.com
GET IN TOUCH

25. 39
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