Navigating The Cookieless Era: Maximizing 1P Data In Streaming

•

0 gefällt mir•22 views

The One with Roku: Discover why contextual solutions and reliance on 1P audiences are the keys to the future. Join Tinuiti’s Vice President of Advertising Operations along with Roku’s Head of Performance Sales as they navigate the challenges and opportunities in measurement and targeting presented by the demise of cookies. They will dive into the critical role of 1P data, exploring its impact on audience planning, targeting, and performance.

Einzelhandel

Navigating the
Cookieless Era
Maximizing 1P Data in Streaming

Today’s Logistics
Recording & slides will be in your inbox
tomorrow
Download relevant resources
Log back anytime with same link
Join our poll questions - including if you want to talk to our
teams after!
Katherine Bishop
Marketing Webinars Specialist

DIGITAL-FORWARD BRANDS.
FUELING FULL-FUNNEL OUTCOMES FOR THE WORLD’S MOST

Our Speakers
STEPHANIE DEL REAL
Vice President,
Advertising Operations
TARALYNN MARINHO,
Head of Performance
Sales at Roku

7
©2024 Roku, Inc. Confidential
Platforms with identity drive performance.
Cookies Mobile Ad ID Roku ID for Advertisers
Desktop Mobile TV

Streaming TV hours have more than quadrupled
over the past five years and Streaming TV now
surpassed the weekly scale of traditional TV. What is
the weekly percent reach of TV streaming among
adults 18-49?
● 44%
● 52%
● 68%
● 75%
Source: Analysis of Nielsen data, 2024

State of The Union - First Party Data
What is First Party Data?
Simply put, this is data that a company has collected directly from their audience on its own channels.

● Measurement
o In areas where we were cookie dependent, we need to capture that signal
loss to ensure we are able to attribute as much as possible, but in a privacy
complaint and respectful way.
● Audiences & Targeting
o A cornerstone in how we achieve success in streaming, audience buying has
become heavily reliant on 3rd
party audiences and curated audiences
(cookie-dependent audiences)
o Shifts to first party and deterministic audiences will be more imperative to
reach quality desired audiences at scale
First Party Data & Streaming Media

● Planning
o Stronger use of 1st
Party data sets
o Contextual based insights
● Targeting & Performance
o Contextual Solutions
o Publisher content curation
o Publisher 1P Audiences, such as content consumption and ACR
o First Party Data for audience targeting, suppression, modeling
● Measurement
o Identity resolution is paramount to providing strong attribution, measurement,
and incrementality
o Utilizing as many attributes in, grounded in real-world and/or durable resolution
signals to tie to core first party audiences, converters and media exposures is key
What does this mean for Media Buys?

Key
Takeaways
1. Understanding 1P Data and what’s available
2. Application of data of tech partners for
measurement, targeting, attribution
3. Continue to Lean In

Schedule Your
Consultation
with a Streaming Data
Expert

19
Visit our content hub
➜
Stay informed
on the future
of digital
marketing

Weitere ähnliche Inhalte

Ähnlich wie Navigating The Cookieless Era: Maximizing 1P Data In Streaming

Zero- and first-party data isn’t going anywhere – and while you know that, you may not have a comprehensive strategy for it yet. You’ve probably spotted inefficiencies across your messaging channels and are keen to convert that into opportunities to optimize for conversions – but you haven’t gotten there yet. And, like all marketers, you’re also likely highly concerned with getting the most performance out of every dollar you spend. All of the above elements of lifecycle marketing are no longer just nice-to-have, but a need-to-have in order to succeed now and future proof your strategy. The good news is that our experts know how to navigate these challenges and opportunities and partnered with some of our favorite industry experts to share their insights.

The Most Important KPIs to Really Drive Your Lifecycle Program

Tinuiti

The data privacy changes coming down the pike are sending shockwaves through the digital marketing world. In this series, our goal is to provide digital marketers with the insights, tools, and solutions they need to adapt to IDFA and the end of cookies. We unpack the latest privacy news, discuss how to harness the power of first-party data, advise on how to build out your MarTech strategy, and more.

Future Proof Your Customer Life Cycle

Tinuiti

Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends. The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.

Consumer Data is a Treasure Trove: Put it to Use in Your Lifecycle Marketing

Tinuiti

How to Build Your Perfect Q4 Marketing Mix for a Holistic Holiday Strategy

Tinuiti

Email to Cross-Channel: Delivering the Ultimate Personalized Customer Experience

Tinuiti

The Future of the Web Will Be Driven by First-Party Data

Tinuiti

In the world of digital marketing, where innovation is fueled by data, creative testing is the heartbeat of effective campaigns. No longer can we rely solely on intuition; we must let the data be our guide. Tinuiti’s Paid Social and design experts will be joined by our partners from marketing measurement platform, Rockerbox, mobile growth and attribution platform, Branch, A/B testing and conversion optimization platform, VWO. This panel discussion will leave you with strategies to ensure your Paid Social campaigns not only resonate with your audience but lead them to take action.

How do I ensure both my media and creative is data-driven?

Tinuiti

A customer acquisition strategy is critical for the success of every business at any age or size. Companies tend to concentrate marketing effort at the bottom of the funnel but need to systematically feed the top to enable continuous growth. Our seasoned experts will unpack an integrated customer strategy for acquiring new customers – profitably – keeping in mind the customer journey and the aggregate return on a new customer. Our four back-to-back sessions will dive into our experts’ approaches on customer analysis, budget allocation, customer lifetime value, and customizing messaging in creative.

Display | New Customer Acquisition Series

Tinuiti

In a world where data-driven decisions shape success, this session is your guide to navigating the complexities of Q4. Tinuiti’s Retail Media partnership expert will be joined by media buying platform, The Trade Desk, and unified customer data platform, Amperity, to solve the challenges brands face in identifying first-party data sources and building impactful audiences from them. Be prepared to revolutionize your strategy, unlock the latent potential of Customer Data Platforms (CDPs) and Retail Media synergy, and seamlessly activate your campaigns through cutting-edge platforms. Transform your Q4 into a success story that leaves a lasting impact.

Maximizing Q4 Impact: Retail Media Synergy

Tinuiti

In today’s ever-evolving retail landscape, brands face a unique challenge: measuring performance across a diverse set of retailers. Join this session to tackle this very challenge head-on. Tinuiti’s marketplaces expert will be joined by analytic platform solution, Analytic Index, and marketplace platform, Acenda, to dive into the world of data-driven strategies and audience identification. Using real-world examples, this session will equip you to measure success effectively and make informed decisions in an increasingly competitive and crowded retail media landscape.

Crafting Success Through Audience Insights and Data-Driven Strategies

Tinuiti

A Whole New Approach to Audiences in Today’s Privacy Landscape

Tinuiti

Lifecycle as an Engine to Power Other Channels: A Panel Discussion

Tinuiti

Scaling Growth Across Digital Grocery Marketplaces: A Conversation with Poppi...

Tinuiti

Apple’s ATT Prompt: Panel with Verizon Media

Tinuiti

Are you ready to unlock the power of syndication and expansion by bridging the gap between media activation and scalable growth? From expanding beyond traditional platforms to optimizing retail experiences, we’ll equip you with the tools and strategies to navigate the complexities of modern retail. Tinuiti’s strategic marketplace expert will be joined by omnichannel marketing platform, Skai, to guide you in transforming your approach, elevating your brand’s presence, and crafting a roadmap for success in today’s competitive landscape.

Revolutionizing Retail Strategy: Unified Approach to Underpin Performance

Tinuiti

Gs a new vision for dooh feb16

Marco Orlandi

If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session. Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.

Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1

Tinuiti

In the challenging economic climate, brands are facing more pressure than ever to reach new customers – and to do so in a way that is budget-efficient. In this session, join Tinuiti and our Streaming agency, Bliss Point Media, alongside our partners from custom algorithm platform, Chalice, and out-of-home advertising platform, Ad Quick. You’ll learn ways to maximize your ROI by filling the funnel. We’ll also cover solutions for overcoming common measurement challenges, audience targeting, and cookie deprecation.

2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...

Tinuiti

A new medium known as OTT (over-the-top) advertising has emerged, allowing brands to reach viewers through streaming video services and devices, such as smart or connected TVs. OTT advertising is a viable component of a brand’s performance media mix. OTT is much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting. As OTT viewership continues to explode, discover opportunities that can surface for your brand by adopting OTT video to support your sales and marketing goals.

A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...

Tinuiti

ROI Media Direct

rights123

Ähnlich wie Navigating The Cookieless Era: Maximizing 1P Data In Streaming (20)

The Most Important KPIs to Really Drive Your Lifecycle Program

Future Proof Your Customer Life Cycle

Consumer Data is a Treasure Trove: Put it to Use in Your Lifecycle Marketing

How to Build Your Perfect Q4 Marketing Mix for a Holistic Holiday Strategy

Email to Cross-Channel: Delivering the Ultimate Personalized Customer Experience

The Future of the Web Will Be Driven by First-Party Data

How do I ensure both my media and creative is data-driven?

Display | New Customer Acquisition Series

Maximizing Q4 Impact: Retail Media Synergy

Crafting Success Through Audience Insights and Data-Driven Strategies

A Whole New Approach to Audiences in Today’s Privacy Landscape

Lifecycle as an Engine to Power Other Channels: A Panel Discussion

Scaling Growth Across Digital Grocery Marketplaces: A Conversation with Poppi...

Apple’s ATT Prompt: Panel with Verizon Media

Revolutionizing Retail Strategy: Unified Approach to Underpin Performance

Gs a new vision for dooh feb16

Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1

2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...

A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...

ROI Media Direct

Mehr von Tinuiti

Are you prepared to expand your brand’s reach and attract new customers during the biggest shopping event of the year? Prime Day isn’t just about discounts and deals; it’s an opportunity for brands to stand out amidst the digital frenzy. At Tinuiti, we understand the challenges you face in reaching and engaging with a broader audience on Amazon. From the need to boost brand visibility to streamlining operational efficiency, we’ve heard your concerns loud and clear. With Prime Day 2024 on the horizon and the economy showing no signs of slowing down, now is the time to seize the opportunity. In 2023 alone, shoppers splurged nearly $13 billion during Prime Day—a testament to the event’s monumental impact. Our panel of seasoned experts is here to guide you through the maze of Prime Day prep. Learn the art of tailoring your messaging and what kind of offers are most likely to re-engage customers and drive unparalleled sales. We’ll dive into strategies that have shown the greatest success for business growth, sharing insights on what works (and what doesn’t) when it comes to navigating Prime Day madness.

The 2024 Prime Day Panel: From Preparation to Profit

Tinuiti

Are you ready to paint the town red with your beauty marketing expertise? Get ready to shake up your strategies and dive deep into the world of beauty marketing. From the rise of influencer marketing to the growing prominence of digital platforms, staying ahead of the curve is essential for marketers seeking to make an impact. Join Tinuiti’s Director of Research as he navigates through a treasure trove of data derived from our extensive 2024 Beauty Study. From decoding the shopping habits of different generations to uncovering the digital hotspots for beauty buffs, don’t miss your chance to join the beauty elite and make waves in the industry. Grab your front-row seat now for Tinuiti’s glam-packed webinar where you’ll be the first to receive Tinuiti’s Beauty Study.

The 15 Minute Breakdown: 2024 Beauty Marketing Study

Tinuiti

The Last One: The finale hits a high note with an exploration into the complex realm of political spending on streaming platforms. While the topic may seem daunting, rest assured, it’s a voyage worth exploring for your brand and we’re here to help you navigate it safely. Join Tinuiti’s seasoned strategy expert and NBCU’s brand partnerships specialist as they unveil powerful tactics tailored for success in this high-stakes arena. We’ll compare streaming channels with traditional ones, offering invaluable insights into how political advertisers activate their campaigns on streaming platforms.

Media Buying In An Election Year: Strategies, Insights, And Trends

Tinuiti

The One with Audio: Podcasts aren’t just ear candy; they’re tools for igniting purchase intent. Discover how podcasts seamlessly fit into the full marketing funnel, from brand awareness to conversion, and uncover the diverse digital inventory options waiting to elevate your strategy. Join Tinuiti’s Media Operations expert alongside sales pros from SiriusXM as they share insights into amplifying your brand’s voice in the ever-expanding universe of digital audio.

The Power Of Podcast: Driving Full-Funnel Growth

Tinuiti

The One with Disney: We’re kicking off the first episode of Tinuiti’s streaming series with a journey through the state of audio and video advertising and an inside look into future trends. Join Tinuiti’s Chief Investment Officer and Disney’s Performance Marketing expert as they team up to give you insights into the current landscape of CTV usage, compare the customer experience on streaming TV versus linear TV, and explore the migration of live sports and tentpole events to ad-supported streaming platforms. Learn how streaming video integrates with other marketing channels, opening new opportunities for your brand’s outreach strategies.

State Of The Union: The Past, Present & Future Of Digital Media

Tinuiti

Are you ready to unlock the secrets of the home services industry? Join us as we dive deep into the ever-evolving world of home services. As consumer habits shift across social, search, and streaming platforms, Tinuiti is here to guide you on where to focus your marketing efforts for maximum impact. Tinuiti's survey of 1,000 US homeowners will explore consumer preferences and future expectations for home service providers.

The 15-Minute Breakdown: Home Services Marketing Study: How Homeowners Plan t...

Tinuiti

Amazon’s continued dominance of the digital commerce landscape presents an ever-evolving set of both challenges and opportunities for brands. Join industry leaders from Tinuiti alongside the all-in-one Amazon selling platform, Jungle Scout, data and analytics tool, Daasity, and complete multichannel commerce platform, StoreAutomator, to discover how leading brands are differentiating themselves in a platform traditionally seen as brand agnostic. With brands expanding across multiple retailers, discover the secrets to maintaining brand consistency. Explore strategies to extend your brand messaging seamlessly across all platforms.

Can Amazon be Used as a Brand Builder???

Tinuiti

Explore the future of ecommerce and retail media in this dynamic panel featuring industry leaders from Tinuiti, and Amazon, along with omnichannel marketing platform, Skai, and the technology and data platform helping brands accelerate ecommerce from all existing touchpoints, SmartCommerce. Join our experts as they unravel trends, unveil predictions, and provide foresight that positions you at the forefront of industry evolution.

Your Map to Navigating the Future of Amazon and Retail Media

Tinuiti

Are you ready to elevate your advertising strategy? In the past, brands were limited to pre-built audiences on Amazon, but Amazon Marketing Cloud (AMC) has changed the game, offering unparalleled flexibility and precision. Join Tinuiti’s Marketplaces expert, Jonathan Cole, for a deep dive into AMC, which gives brands the freedom to craft personalized audiences, revolutionizing your approach to ad targeting. Gain valuable insights to enhance your messaging, drive higher conversions, and foster business growth. Explore real-life case studies showcasing brands that have harnessed AMC to achieve success.

How Can I Reach Custom Audience Segments on Amazon?

Tinuiti

Join one of Tinuiti’s star thought leaders, Elizabeth Marsten, as she dives into the current state of Amazon and Retail Media. She’ll kick off the Summit with a State of the Union-type set-up before diving deep into the intricacies of Amazon and how it’s defining the entire retail media landscape. This forward-thinking session will help you stay ahead in the rapidly changing world of retail media and Amazon. Gain valuable insights into the trends, challenges, and groundbreaking developments that unfolded in 2023, and preview what’s to come in 2024.

Amazon and Retail Media State of the Union: Charting the Course

Tinuiti

Personalization is the key to capturing your audience's attention and driving meaningful engagement. Join us in this session as we explore the art and science of effectively personalizing your messaging. The panel includes Tinuiti’s Lifecycle Marketing expert and marketplaces expert, along with conversion optimization platform, Justuno, omnichannel marketing platform, Skai, and customer marketing platform, Okendo. We'll examine how technology, data, and strategic investments are reshaping the traditional upper funnel approach while sharing experiences, challenges, and surprising insights from the year 2023.

How do I effectively personalize messaging to my audiences?

Tinuiti

Join us on this journey to unveil the building blocks that will shape your brand’s success in 2024. Our expert panelists will arm you with the knowledge and strategies needed to ensure your marketing foundation is rock-solid and 2024-ready. Tinuiti experts from Paid Search, Retail Operations and SEO will be joined by eCommerce fulfillment solution, ShipBob, search intelligence platform, Adthena, and cross channel marketing platform, Iterable. Our panelists will guide you through the intricacies of Paid Search strategies, dive into the ever-evolving world of SEO, focusing on the key elements that drive visibility and organic growth for your brand. Learn how to reinvest in your business by optimizing your commerce strategy to drive both revenue generation and recovery and make your brand stronger than ever.

How do I ensure my marketing building blocks are 2024 ready?

Tinuiti

Don't miss this opportunity to gain real-world insights from experts who have successfully overcome the hurdles of operating across multiple channels. Tinuiti’s Commerce Media expert will be joined by modern soda company, Poppi, and personal care company, Nécessaire. Their unique experiences and success stories will shed light on navigating omnichannel marketing, offering a glimpse into how successful brands are handling channel integration.

How do I break down barriers between channels?

Tinuiti

Staying ahead of the marketing curve requires a unique blend of audacity and strategy. How can you make bold moves that propel your brand into the future while ensuring every bet you place is a strategic one? The panel includes Tinuiti’s streaming and client strategy experts, joined by one of the world’s leading media and entertainment companies, NBCUniversal. Dive into the future of advertising where television becomes not just a viewer’s delight but a shopping destination. We’ll explore the transformation of TV ads into shoppable experiences, and how to place your bets strategically for maximum impact.

How do I make bold (yet strategic) bets to improve future performance?

Tinuiti

The quest for the perfect media investment strategy is marked by both challenges and opportunities. Whether you’re navigating the Streaming or Commerce landscape, finding that elusive sweet spot where investment yields maximum impact and efficiency is the ultimate goal. Tinuiti’s media, client strategy and marketplaces experts will be joined by mobile app attribution and analytics leader, Kochava, and unified marketing data platform, Singular. Our expert panelists will share their predictions and insights for the upcoming year. We’ll leverage the power of data and analytics to paint a clear picture of the marketing landscape ahead.

How do I reach the optimal level of investment for maximum impact and efficie...

Tinuiti

In the dynamic realm of digital marketing, the past decade has been a journey marked by seismic shifts. Unregulated tracking capabilities once provided marketers with unparalleled insights, only to face challenges from Apple's App Tracking Transparency (ATT) protocol and Google's cookieless initiative. Economic factors, including low interest rates and record liquidity, shaped a consumer spending landscape, with e-commerce's meteoric rise now reaching a saturation point.. In just 15 minutes, Tinuiti’s expert speaker, Adam Harms, Senior Strategist, Growth Media, will guide you through this cautionary tale. Advertisers who aren't diligent with their marketing investments risk a decline in profitability. However, armed with knowledge and strategic insights, they can not only weather the storm but also thrive in the face of evolving challenges.

15 Minute Breakdown: Navigating the Evolution: Unraveling the Past Decade's S...

Tinuiti

In today's fast-paced digital arena, brands have a critical question to answer: What role should AI play in our marketing strategies? At Tinuiti, we believe that understanding the current state and future potential of AI is crucial for every brand. The evolution from algorithms to machine learning to AI has revolutionized search. Along with that change, the importance of video in marketing will only continue to rise. The ability to connect an individual to ad creative used sequentially across all asset types, from text to image to video, will become more personalized, relevant, contextual, and iterable than ever. Join us for this 15-minute exploration into AI's impact on search, streaming, and social – it's a journey you don't want to miss.

15 Minute Breakdown: AI in Search, Streaming, and Social

Tinuiti

On Amazon, how do brands make sure they reach high-intent audiences and push them through to purchase? In the past, Amazon had only offered up pre-built audiences that brands had to choose from to align with their customer base. But now, with Amazon Marketing Cloud (AMC), brands have the ability to create highly customizable audiences that allow for greater flexibility and accuracy in ad targeting. In this webinar, an ads expert at Amazon will be joining Tinuiti’s Amazon Marketing Cloud expert to break down how to leverage AMC’s audience-building capabilities. You’ll come away with the skills to create more relevant and targeted messaging that will increase conversions and growth. We’ll include case studies to highlight how brands have found success.

Reaching High-Intent Audiences Using Amazon Marketing Cloud

Tinuiti

Are you ready to explore the brand new world of Netflix advertising? We’ll share learnings from over the past year working with our brand partners on the platform and provide valuable insights into where it’s headed. Netflix has come a long way in terms of measurement. From no pixels to now being able to pixel their ads, we’ll explore how this impacts our ability to measure performance. Join Tinuiti’s director of client strategy and analytics, Alex Rossi, where she’ll break down the Netflix past year experience, the mixed performance data, and what the future holds – all in just 15 minutes.

The 15 Minute Breakdown: Netflix Ad Tier One Year Later, How it Went & How it...

Tinuiti

Retail Media has emerged as a dynamic and indispensable channel for brands to connect with consumers in a whole new way – both online and instore. With Q4 coming up fast, navigating the complexity of how consumers shop and leveraging the right media to stay connected with them is more crucial than ever. This session is a can’t miss. We’ll delve into the dynamic landscape of consumer packaged goods (CPG) and its intersection with the rising influence of Generation Z. Leveraging fascinating insights from Roundel, Target’s media network, we’ll explore the mindset of Target shoppers, offering a glimpse into their behaviors during key seasonal moments and how you can activate right now to prepare.

How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Medi...

Tinuiti

Mehr von Tinuiti (20)

The 2024 Prime Day Panel: From Preparation to Profit

The 15 Minute Breakdown: 2024 Beauty Marketing Study

Media Buying In An Election Year: Strategies, Insights, And Trends

The Power Of Podcast: Driving Full-Funnel Growth

State Of The Union: The Past, Present & Future Of Digital Media

The 15-Minute Breakdown: Home Services Marketing Study: How Homeowners Plan t...

Can Amazon be Used as a Brand Builder???

Your Map to Navigating the Future of Amazon and Retail Media

How Can I Reach Custom Audience Segments on Amazon?

Amazon and Retail Media State of the Union: Charting the Course

How do I effectively personalize messaging to my audiences?

How do I ensure my marketing building blocks are 2024 ready?

How do I break down barriers between channels?

How do I make bold (yet strategic) bets to improve future performance?

How do I reach the optimal level of investment for maximum impact and efficie...

15 Minute Breakdown: Navigating the Evolution: Unraveling the Past Decade's S...

15 Minute Breakdown: AI in Search, Streaming, and Social

Reaching High-Intent Audiences Using Amazon Marketing Cloud

The 15 Minute Breakdown: Netflix Ad Tier One Year Later, How it Went & How it...

How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Medi...

Navigating The Cookieless Era: Maximizing 1P Data In Streaming

1. Navigating the Cookieless Era Maximizing 1P Data in Streaming

2. Today’s Agenda Session 1 10am PT | 1pm ET State of the Union: The Past, Present & Future of Digital Media Session 2 10:35am PT | 1:35pm ET Navigating the Cookieless Era: Maximizing 1P Data in Streaming Session 3 11:10am PT | 2:10pm ET Measuring Brand Equity: Navigating Video's New Terrain Session 4 11:45am PT | 2:45pm ET The Power of Podcast: Driving Full-Funnel Growth Session 5 12:20pm PT | 3:20pm ET Media Buying in an Election Year: Strategies, Insights, and Trends

3. Today’s Logistics Recording & slides will be in your inbox tomorrow Download relevant resources Log back anytime with same link Join our poll questions - including if you want to talk to our teams after! Katherine Bishop Marketing Webinars Specialist

4. DIGITAL-FORWARD BRANDS. FUELING FULL-FUNNEL OUTCOMES FOR THE WORLD’S MOST

5. Our Speakers STEPHANIE DEL REAL Vice President, Advertising Operations TARALYNN MARINHO, Head of Performance Sales at Roku

9. Streaming TV hours have more than quadrupled over the past five years and Streaming TV now surpassed the weekly scale of traditional TV. What is the weekly percent reach of TV streaming among adults 18-49? ● 44% ● 52% ● 68% ● 75% Source: Analysis of Nielsen data, 2024

10. Streaming TV hours have more than quadrupled over the past five years and Streaming TV now surpassed the weekly scale of traditional TV. What is the weekly percent reach of TV streaming among adults 18-49? Source: Analysis of Nielsen data, 2024 75%

11. State of The Union - First Party Data What is First Party Data? Simply put, this is data that a company has collected directly from their audience on its own channels.

12. ● Measurement o In areas where we were cookie dependent, we need to capture that signal loss to ensure we are able to attribute as much as possible, but in a privacy complaint and respectful way. ● Audiences & Targeting o A cornerstone in how we achieve success in streaming, audience buying has become heavily reliant on 3rd party audiences and curated audiences (cookie-dependent audiences) o Shifts to first party and deterministic audiences will be more imperative to reach quality desired audiences at scale First Party Data & Streaming Media

13. ● Planning o Stronger use of 1st Party data sets o Contextual based insights ● Targeting & Performance o Contextual Solutions o Publisher content curation o Publisher 1P Audiences, such as content consumption and ACR o First Party Data for audience targeting, suppression, modeling ● Measurement o Identity resolution is paramount to providing strong attribution, measurement, and incrementality o Utilizing as many attributes in, grounded in real-world and/or durable resolution signals to tie to core first party audiences, converters and media exposures is key What does this mean for Media Buys?

14.

15.

16.

17. Key Takeaways 1. Understanding 1P Data and what’s available 2. Application of data of tech partners for measurement, targeting, attribution 3. Continue to Lean In

18. Schedule Your Consultation with a Streaming Data Expert

19. 19 Visit our content hub ➜ Stay informed on the future of digital marketing

20. Today’s Agenda Session 1 10am PT | 1pm ET State of the Union: The Past, Present & Future of Digital Media Session 2 10:35am PT | 1:35pm ET Navigating the Cookieless Era: Maximizing 1P Data in Streaming Session 3 11:10am PT | 2:10pm ET Measuring Brand Equity: Navigating Video's New Terrain Session 4 11:45am PT | 2:45pm ET The Power of Podcast: Driving Full-Funnel Growth Session 5 12:20pm PT | 3:20pm ET Media Buying in an Election Year: Strategies, Insights, and Trends

21. Be Right Back!

Navigating The Cookieless Era: Maximizing 1P Data In Streaming

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie Navigating The Cookieless Era: Maximizing 1P Data In Streaming

Ähnlich wie Navigating The Cookieless Era: Maximizing 1P Data In Streaming (20)

Mehr von Tinuiti

Mehr von Tinuiti (20)

Navigating The Cookieless Era: Maximizing 1P Data In Streaming