Google recently changed its search algorithm to move mobile-friendly websites to the top of its search results. In May, the number of Google searches on mobile exceeded the number of desktop searches for the first time. Mobile optimization is no longer just a nice-to-have -- it's a necessity to have a mobile-friendly website, email, and engagement platform. With less than 40% of websites -- and fewer than 16% of donation forms -- being mobile friendly, there is a lot of work to prepare for the looming mobilegeddon.

1. Mobilegeddon &
the Social Web
Ira Horowitz
Cornershop Creative
@ira_horowitz
@cornershop

2. About Cornershop Creative
Virtual online services company that
provides:
• Compelling web design
• Expert web development
• Innovative online strategy
• Online marketing platform customization

3. • What is Mobilegeddon?
• Why should you care?
• Ways to boost your social media efforts
Summary

4. ARE YOU MOBILE
FRIENDLY?

5. Mobilegeddon is here!

6. What is Mobilegeddon?
• Starting on April 21, Google updated the
algorithm that determines where websites
rank in search results.
• On mobile searches, mobile-friendly
websites now show up before websites
that are not mobile-friendly.

7. Let’s image you work at a nonprofit
organization
That’s you

8. They are mobile-friendly.
You aren’t.
Your Website Similar Org

9. Your Website Similar Org
They win.
You don’t.

10. Similar Organization
Mobile-Friendly: Haha! I show first in Google and you
don’t!
www.similar-organization.org
Your Organization
This is our mission statement that fewer people will see.
www.your-organization.org
Google Search Results

11. Google Search Results
• Google is noting what sites are mobile-
friendly in search results
• Sites that have passed
the mobile-friendly test
appear

12. Google Mobile-Friendly Test
• Google wants you to provide a
customized experience for mobile visitors
• Check with Google to see if your site is
mobile-friendly:
https://www.google.com/webmasters/tools/
mobile-friendly/

13. Does this impact desktop searches?
• The change in the algorithm only impacts
mobile searches
• However, click through rate from search
results is another factor used in the Google
Algorithm
• If you aren’t showing up to mobile users,
then your click through rate will be down
and impact your desktop search results in
the long run

14. Why are they doing this?

15. Mobile Searches > Desktop Searches

16. Web visitors want mobile!

17. Web visitors want mobile!

18. What does this mean to nonprofts?
• 17% of donors give on
mobile device
• Only 16% of nonprofit
donation forms are mobile
optimized

19. What should you do?

20. Don’t panic.
Just make a mobile site.
• There are many ways to do this and many
considerations:
– Budget
– Internal and external developer resources
– Timeline
– Your content and layout
– CMS Platform

21. Responsive vs. Mobile Site?
• Do you need a fully mobile responsive
site?
• Or can you put together a quick separate
mobile site to comply with Google?

22. Start with a Template

23. Using a Theme
• WordPress, Drupal, Joomla, Concrete 5,
NationBuilder, Squarespace let you apply
new themes with little effort.
• Choose a mobile
friendly theme

24. Other Mobile-Friendly Resources
• Duda Mobile:
https://www.dudamobile.com/
• WPtouch Mobile Plugin:
https://wordpress.org/plugins/wptouch/
• iThemes Mobile:
https://ithemes.com/purchase/mobile/

25. Supporter Management Tools
• Don’t forget about
donation pages, advocacy
pages, and email
• These pages are where
visitors are most often
directed from mobile
devices

26. Email Management Tools
• Half of all email is being opened on mobile
devices

27. http://email-templates.salsalabs.com/

29. Helpful Tips for a Mobile-Friendly
Social Media Strategy

30. Avoid Pinch and Zoom
• Finding content via
pinch and zoom is
bad practice on
mobile devices
• Provide customized
experience for
mobile visitors

31. Example: Mobile Responsive

32. Avoid Adobe Flash
• Adobe flash content
cannot be displayed
on the iPhone, iPad,
or other apple touch
devices

33. Avoid Small Text in Images

34. Avoid Small Text in Images

37. Using Text Correctly

38. Using Text Correctly

39. Social Media Strategy Impact

40. Best Practices Are Still
Best Practices
• Make sure sharing buttons are prominent
on your new mobile site
• Track engagement and A/B Test
• Be interactive
• Create relationships

41. Go Where the People Are
• Facebook and YouTube accounted for
40% of app usage in 2014.
• If you have mobile-friendly content,
promote it!
• More advertising will drive more traffic to
your site and content

42. Rich Media Posts
• Images and video get significantly higher
engagement rates than text
• 92% of mobile
video viewers
share the video

43. Get Involved with Mobile Apps Made
for the Mobile Experience
• FourSquare and Instagram were made for
mobile devices
• Active profiles in those platforms can
engage mobile visitors

44. @ira_horowitz
@cornershop
www.cornershopcreative.com
ira@cornershopcreative.com