A review of communications opportunities and challenges related to DEI

1. Effective DEI
Communication
June 26, 2023

2. Polarization is the new norm

3. DEI Headwinds
• DEI fatigue
• DEI-washing
• Economic pressures
• Competing business imperatives

4. DEI
Communication
Challenges
• Organizational buy-in (all levels)
• Connecting DEI to business
imperatives
• Diversity of industry sources
• Lack of click-throughs for DEI
stories in media

5. DEI
Communication
Opportunities
• DEI can succeed through better story telling
• Focus on general industry topics DEI can help address
• Secure not only senior leader buy-in, but advocacy
• Ensure DEI messaging is part of the overall corporate
communications strategy
• Make it personal so people can see what they cannot see

6. Thank you
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