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Prepared By-
Nandini Bhardwaj & Pranjal Bisht
*MKP Girls PG College, 10, New Rd, Race
Course, Dehradun, Uttarakhand 248001
*Uttaranchal Institute of Pharmaceutical
Sciences, Uttaranchal University, Dehradun
INTELLECTUAL PROPERTY RIGHTS AND DIGITAL RIGHTS
MANAGEMENT
National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management DIT
University , Dehradun in collaboration with Indian Council of Social Science Research
National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management
DIT University , Dehradun in collaboration with Indian Council of Social Science Research 2
INRODUCTION
 Intellectual Property Rights (IPR) are a collection of legally safeguarded exclusive licenses granted to
authors or individuals over their inventions for a fixed length of time.
 There are several sorts of intellectual property rights, but the three of the most essential are:
1.Patent 2.Copyrights 3.Trademarks
 Digital Rights Management (DRM) is a set of technologies and methods used by content creators,
publishers, and distributors to manage and limit the use, copying, and distribution of digital content such
as music, video, e-books and software.
 The main objective of this presentation deals with the terms IPR and DRM which involves their
importance, demerits, goals, history, relatable cases along with the procedure of registration of IPR and
DRM.
INTRODUCTION
National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management
DIT University , Dehradun in collaboration with Indian Council of Social Science Research
 History of implementation of Patent Act in India
The law governing copyright was
established in the nation of India in 1847.
The intellectual property was valid for 42
years.
Finally, in 1957 the copyright act was
adopted by independent India in order to
suit to the provision of the berne
convention and lots of changes are made
according to the requirement previously
in the year 2012
Trademark act 1940 which is a copy of
British trademark act 1938. Currently,
the trade mark act 1999 was made
which is presently used in India.
HISTORY:
 TRADEMARKS
 COPYRIGHT
National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management DIT
University , Dehradun in collaboration with Indian Council of Social Science Research
4
ROLE OF WIPO IN PROTECTING IP:
 The World Intellectual Property Organization
(WIPO) is a self-employed specialized leading
agency of the United States that was established
during the WIPO Convention in 1967 with the
goal of safeguarding and protecting Intellectual
property (IPs) all over the world through the
smooth operation and balance of the international
IP system.
 Its headquarters are in Switzerland and Geneva,
and it has 193 member countries working together
to improve community.
 History of establishment of WIPO
 World Intellectual Property Rights day
Every year on the 26th of April, World Intellectual
Property Day is observed with the aim to inform
people on the Importance of intellectual property
rights in supporting creativity and innovating. The
topic of World Intellectual Property Day 2023 will be
'Women and IP: Driving Research and Creativity
National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management DIT
University , Dehradun in collaboration with Indian Council of Social Science Research
Types of Intellectual property rights (IPR)
National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management DIT
University , Dehradun in collaboration with Indian Council of Social Science Research
6
Registratiion process of Copyrights
SIMILARLY FOR PATENTS &
TRADEMARK REGISTRATION
PROCESS HAS TO BE
FOLLOWED FOR FILLING ANY
SORT OF INTELLECTUAL
PROPERTY.
National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management DIT
University , Dehradun in collaboration with Indian Council of Social Science Research
7
Why IPR is important?
 Patenting medicines that save lives permitted governments
to impose fees more than the minimal cost of manufacturing
in the form of scientific and technological advancement.
This has resulted in a spike in the expense of
pharmaceuticals, which are no more viable to the lower
sectors of population.
Patent Infringement Types
 Intellectual property give musicians and
creative people with attention.
 Intellectual property rights are required to
encourage economic expansion.
 They foster equitable trade, which benefits
both social, economic, and growth.
 intellectual property could prove useful in the
creation of cheap shipping medications for the
underprivileged.
Disadvantages of IPR
 Patent infringement takes many forms if there are
cases of illegal selling, copying, multiplying,
using, programming technology without the
permission of patent’s holder.
Methods to prevent Patent Infringement
 Look for trademarks that are relevant to the
thing you're offering.
 Evaluate the claim paragraphs of the
innovations you identified.
 Redesign the product to avoid intellectual
property infringement by designing around
certain patent claims.
 Examine a competitor's products.
 Digitally search for copyrights
 Create one-of-a-kind images or music for ads.
National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management DIT University ,
Dehradun in collaboration with Indian Council of Social Science Research
8
Types of Patent Infringement
1.The Equivalents
Doctrine
2.The Doctrine of
Total Coverage
3.The Doctrine of
Compromise
4. The Estoppel
Doctrine
5.The Doctrine of
Superfluity
Principle of
Equivalents
National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management DIT
University , Dehradun in collaboration with Indian Council of Social Science Research
9
Introduction to Digital Rights Management
(DRM)
Definition: The application of electronic devices to
regulate and restrict the availability of intellectual
content.
Purpose: Protect confidential data, prevent
unauthorized access, and restrict the replication and
use of intellectual property.
Types of DRM Systems
 Hardware-based DRM
 Software-based DRM
 Cloud-based DRM
 Social DRM
 Watermarking
Goals of DRM
 Protecting intellectual
property
 Preventing unauthorized
use
 Ensuring compliance
 Improving user experience
Benefits of DRM
 Safeguarding the rights of content creators,
publishers, and distributors
 Preventing piracy and unauthorized
distribution
 Enforcing license agreements and usage
restrictions
 Enabling new distribution models and
increasing revenue
 Enhancing user satisfaction
Success and Limitations of
DRM
 Success in protecting
intellectual property and
preventing unauthorized
use.
 Criticisms regarding
limitations on user freedom
and potential circumvention
by hackers
Procedure of DRM
 Encryption of digital
content
 Secure distribution
 Authorization and
access control
 Monitoring user
activity for compliance
National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management
DIT University , Dehradun in collaboration with Indian Council of Social Science Research
10
Duration of DRM
protection
Variable depending
on factors such as
content type,
licensing agreement,
and DRM
technology used
Some systems may
have expiration dates
or time-limited
access, while others
provide perpetual
protection
Netflix is one of the largest streaming services in the world, with millions of
subscribers in over 190 countries. As a content distributor, Netflix relies on DRM
to protect its intellectual property and ensure that its content is not pirated or
illegally distributed. DRM plays a key role in Netflix's business model by
providing the necessary security measures to prevent unauthorized access to its
content. Netflix uses a combination of encryption and digital watermarking
technologies to protect its content from piracy and ensure that only authorized
users can access its content.When a user streams a movie or TV show on Netflix,
the content is encrypted and sent over the internet to the user's device. The user's
device then decrypts the content, allowing the user to view it. However, this
decryption process is only possible if the user has a valid subscription and has been
authenticated by Netflix's servers. This authentication process is made possible by
DRM, which ensures that only authorized users can access the content.Netflix also
uses digital watermarking technology to track the distribution of its content and
identify potential sources of piracy. Digital watermarks are embedded in the
content and can be used to trace the origin of the content if it is illegally distributed
or shared.In summary, DRM plays a critical role in Netflix's business model by
providing the necessary security measures to protect its intellectual property and
prevent piracy. By using a combination of encryption and digital watermarking
technologies, Netflix is able to provide a secure and reliable streaming service to its
millions of subscribers around the world.
For an instance, we can consider the Importance of DRM in famous
OTT platforms such as NETFLIX
National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management DIT
University , Dehradun in collaboration with Indian Council of Social Science Research
11
CONCLUSION
 Intellectual Property Rights (IPR) and Digital Right Management (DRM) are related
concepts in the world of digital content. IPR refers to the legal rights granted to
ownersw of intellectual property, including patents, trademarks, copyrights, and trade
secrets. These rights enable owners to prevent others from using, selling or distributing
their intellectual property without permission.
 DRM on the other hand, is a set of technologies and techniques that control access to
digital content and restrict how it can be used. These techniques include encryption,
digital watermarking, and copy protection. Owners of intellectual property often use
DRM to protect their content from unauthorized use or distribution. For instance, a
movie studio might use DRM to prevent someone from making unauthorized copies of
a movie and distributing it online.
 While DRM can be effective in protecting intellectual property, it has also received
criticism for being overly restrictive and limiting the rights of consumers. Critics argue
that DRM can prevent legitimate uses of content, such as making a backup copy or
using the content on a different device.Overall, the relationship between IPR and DRM
is complex, and both concepts play essential roles in the digital content landscape.
12

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Intellectual Property Rights (IPR) and Data Right Management Presentation (DRM) .pptx

  • 1. Prepared By- Nandini Bhardwaj & Pranjal Bisht *MKP Girls PG College, 10, New Rd, Race Course, Dehradun, Uttarakhand 248001 *Uttaranchal Institute of Pharmaceutical Sciences, Uttaranchal University, Dehradun INTELLECTUAL PROPERTY RIGHTS AND DIGITAL RIGHTS MANAGEMENT National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management DIT University , Dehradun in collaboration with Indian Council of Social Science Research
  • 2. National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management DIT University , Dehradun in collaboration with Indian Council of Social Science Research 2 INRODUCTION  Intellectual Property Rights (IPR) are a collection of legally safeguarded exclusive licenses granted to authors or individuals over their inventions for a fixed length of time.  There are several sorts of intellectual property rights, but the three of the most essential are: 1.Patent 2.Copyrights 3.Trademarks  Digital Rights Management (DRM) is a set of technologies and methods used by content creators, publishers, and distributors to manage and limit the use, copying, and distribution of digital content such as music, video, e-books and software.  The main objective of this presentation deals with the terms IPR and DRM which involves their importance, demerits, goals, history, relatable cases along with the procedure of registration of IPR and DRM. INTRODUCTION
  • 3. National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management DIT University , Dehradun in collaboration with Indian Council of Social Science Research  History of implementation of Patent Act in India The law governing copyright was established in the nation of India in 1847. The intellectual property was valid for 42 years. Finally, in 1957 the copyright act was adopted by independent India in order to suit to the provision of the berne convention and lots of changes are made according to the requirement previously in the year 2012 Trademark act 1940 which is a copy of British trademark act 1938. Currently, the trade mark act 1999 was made which is presently used in India. HISTORY:  TRADEMARKS  COPYRIGHT
  • 4. National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management DIT University , Dehradun in collaboration with Indian Council of Social Science Research 4 ROLE OF WIPO IN PROTECTING IP:  The World Intellectual Property Organization (WIPO) is a self-employed specialized leading agency of the United States that was established during the WIPO Convention in 1967 with the goal of safeguarding and protecting Intellectual property (IPs) all over the world through the smooth operation and balance of the international IP system.  Its headquarters are in Switzerland and Geneva, and it has 193 member countries working together to improve community.  History of establishment of WIPO  World Intellectual Property Rights day Every year on the 26th of April, World Intellectual Property Day is observed with the aim to inform people on the Importance of intellectual property rights in supporting creativity and innovating. The topic of World Intellectual Property Day 2023 will be 'Women and IP: Driving Research and Creativity
  • 5. National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management DIT University , Dehradun in collaboration with Indian Council of Social Science Research Types of Intellectual property rights (IPR)
  • 6. National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management DIT University , Dehradun in collaboration with Indian Council of Social Science Research 6 Registratiion process of Copyrights SIMILARLY FOR PATENTS & TRADEMARK REGISTRATION PROCESS HAS TO BE FOLLOWED FOR FILLING ANY SORT OF INTELLECTUAL PROPERTY.
  • 7. National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management DIT University , Dehradun in collaboration with Indian Council of Social Science Research 7 Why IPR is important?  Patenting medicines that save lives permitted governments to impose fees more than the minimal cost of manufacturing in the form of scientific and technological advancement. This has resulted in a spike in the expense of pharmaceuticals, which are no more viable to the lower sectors of population. Patent Infringement Types  Intellectual property give musicians and creative people with attention.  Intellectual property rights are required to encourage economic expansion.  They foster equitable trade, which benefits both social, economic, and growth.  intellectual property could prove useful in the creation of cheap shipping medications for the underprivileged. Disadvantages of IPR  Patent infringement takes many forms if there are cases of illegal selling, copying, multiplying, using, programming technology without the permission of patent’s holder. Methods to prevent Patent Infringement  Look for trademarks that are relevant to the thing you're offering.  Evaluate the claim paragraphs of the innovations you identified.  Redesign the product to avoid intellectual property infringement by designing around certain patent claims.  Examine a competitor's products.  Digitally search for copyrights  Create one-of-a-kind images or music for ads.
  • 8. National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management DIT University , Dehradun in collaboration with Indian Council of Social Science Research 8 Types of Patent Infringement 1.The Equivalents Doctrine 2.The Doctrine of Total Coverage 3.The Doctrine of Compromise 4. The Estoppel Doctrine 5.The Doctrine of Superfluity Principle of Equivalents
  • 9. National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management DIT University , Dehradun in collaboration with Indian Council of Social Science Research 9 Introduction to Digital Rights Management (DRM) Definition: The application of electronic devices to regulate and restrict the availability of intellectual content. Purpose: Protect confidential data, prevent unauthorized access, and restrict the replication and use of intellectual property. Types of DRM Systems  Hardware-based DRM  Software-based DRM  Cloud-based DRM  Social DRM  Watermarking Goals of DRM  Protecting intellectual property  Preventing unauthorized use  Ensuring compliance  Improving user experience Benefits of DRM  Safeguarding the rights of content creators, publishers, and distributors  Preventing piracy and unauthorized distribution  Enforcing license agreements and usage restrictions  Enabling new distribution models and increasing revenue  Enhancing user satisfaction Success and Limitations of DRM  Success in protecting intellectual property and preventing unauthorized use.  Criticisms regarding limitations on user freedom and potential circumvention by hackers Procedure of DRM  Encryption of digital content  Secure distribution  Authorization and access control  Monitoring user activity for compliance
  • 10. National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management DIT University , Dehradun in collaboration with Indian Council of Social Science Research 10 Duration of DRM protection Variable depending on factors such as content type, licensing agreement, and DRM technology used Some systems may have expiration dates or time-limited access, while others provide perpetual protection Netflix is one of the largest streaming services in the world, with millions of subscribers in over 190 countries. As a content distributor, Netflix relies on DRM to protect its intellectual property and ensure that its content is not pirated or illegally distributed. DRM plays a key role in Netflix's business model by providing the necessary security measures to prevent unauthorized access to its content. Netflix uses a combination of encryption and digital watermarking technologies to protect its content from piracy and ensure that only authorized users can access its content.When a user streams a movie or TV show on Netflix, the content is encrypted and sent over the internet to the user's device. The user's device then decrypts the content, allowing the user to view it. However, this decryption process is only possible if the user has a valid subscription and has been authenticated by Netflix's servers. This authentication process is made possible by DRM, which ensures that only authorized users can access the content.Netflix also uses digital watermarking technology to track the distribution of its content and identify potential sources of piracy. Digital watermarks are embedded in the content and can be used to trace the origin of the content if it is illegally distributed or shared.In summary, DRM plays a critical role in Netflix's business model by providing the necessary security measures to protect its intellectual property and prevent piracy. By using a combination of encryption and digital watermarking technologies, Netflix is able to provide a secure and reliable streaming service to its millions of subscribers around the world. For an instance, we can consider the Importance of DRM in famous OTT platforms such as NETFLIX
  • 11. National Seminar on “Academic Integrity and Research Ethics ” from 30th June to 1st July Organised By- “Veda Central Library” & School of Liberal Arts and Management DIT University , Dehradun in collaboration with Indian Council of Social Science Research 11 CONCLUSION  Intellectual Property Rights (IPR) and Digital Right Management (DRM) are related concepts in the world of digital content. IPR refers to the legal rights granted to ownersw of intellectual property, including patents, trademarks, copyrights, and trade secrets. These rights enable owners to prevent others from using, selling or distributing their intellectual property without permission.  DRM on the other hand, is a set of technologies and techniques that control access to digital content and restrict how it can be used. These techniques include encryption, digital watermarking, and copy protection. Owners of intellectual property often use DRM to protect their content from unauthorized use or distribution. For instance, a movie studio might use DRM to prevent someone from making unauthorized copies of a movie and distributing it online.  While DRM can be effective in protecting intellectual property, it has also received criticism for being overly restrictive and limiting the rights of consumers. Critics argue that DRM can prevent legitimate uses of content, such as making a backup copy or using the content on a different device.Overall, the relationship between IPR and DRM is complex, and both concepts play essential roles in the digital content landscape.
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