QR codes, touch screens to the rise of the ‘low head clan’ - here's the latest on how technology is embedded into the everyday lives of Chinese consumers in Hong Kong.

1. Hong Kong Chinese Consumer Tech
Report (Advertising, Retail & Leisure)
A/W 2014
Christina Lai
Digital Content & Social Media Marketing
Consultant

2. Photography by Christina Lai
LCD Drinks Machine
LCX, Tsim Sha Tsui
On top of ice cold
rehydration, it provides
real-time news
headlines, apps (such
as weather, finance,
LCX’s own) and
enables 3 video/static
ads to run
simultaneously.

3. Photography by Christina Lai
Interactive Mall Directories
Harbour City, Tsim Sha
Tsui
Helping lost visitors with
navigation, this touch
screen display allows
foreign language
speakers to contact a
concierge via live video
call.

4. Photography by Christina Lai
Shopping Mall Apps
New Town Plaza
Users scan to
download. Features
include tracking your
parked car and alerts
when your restaurant
table’s e-ticket no. is
called.

5. Photography by Christina Lai
Shopping Mall Apps
Harbour City x Soda
Soda loyalty card app
redeemable point
station. Perks can be
redeemed in brand
shops and restaurants.

6. Photography by Christina Lai
Contextual Video Streaming
New Town Plaza, Sha Tin
ISA store, Tsim Sha Tsui

7. Photography by Christina Lai
Skincare & Beauty
Personalisation
FANCL House
Stores are filled with
digital monitors and
analysers to accurately
assess aspects of skin
and demonstrate
scientific effects of
tailored product
solutions.

8. Photography by Christina Lai
QR Food Packaging
Supermarket customers
scan QR to
authenticate product,
source production
methods, safety
standards and engage
with brand/supplier
online.

9. Photography by Christina Lai
QR Recruitment Ads
Baleno (casual boutique)
Baleno displays its QR
integrated recruitment
adverts to attract
passerby candidates to
register for an
interview.

10. Photography by Christina Lai
QR Shop-able Wall Ads
A wall poster ad that
allows smartphone
users to shop for
Buddhist meditation
books and music inside
MTR stations.

11. Photography by Christina Lai
Information/Social Media Spot
Ocean Park
Ocean Park
Initial

12. Photography by Christina Lai
Digital Exhibitions
Rotating exhibition of
Swedish/Finnish
illustrator Tove
Jansson’s art at LCX
shopping mall, to
celebrate opening of
Hong Kong’s first
Moomin character
themed cafe.

13. Photography by Christina Lai
Motion-Sensor Attractions
Grand Century Plaza,
Mong Kok
Games like these are
popular for all ages
inside and outside
shopping malls,,
especially if cartoon
characters feature as
photo, video and social
sharing opportunities.

14. Photography by Christina Lai
Fitness Tracker Machine
Targeted at health
conscious MTR
passengers, users can
test the embedded
giant watch face on the
machine before
purchasing the normal
sized version.

15. Photography by Christina Lai
Health Supplement Machines

16. Photography by Christina Lai
Thanks for watching!
About Christina Lai
 London based Digital Content & Social Media Marketing Consultant
 Experienced in Owned, Earned Media & PPC
 Hootsuite & Google AdWords Cert
For more presentations like these, contact
 Christina.hy.lai@gmail.com
 uk.linkedin.com/in/christinalai1
 Twitter @ChristinaLai1
 WeChat @ChristinaLai1 (QR code) 