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Fundamentals of Adtech for AVOD Streaming Services
- 1. Fundamentals of AdTech for AVOD Services
- 2. Why AVOD is booming? AVOD platforms offer free content to attract a wider audience, including those who cannot afford subscription services, thus expanding the platform's reach and influence.
- 3. What does this mean to Streaming Services? AVOD can expand your user base and market influence Appropriate ad targeting will attract advertisers and boost profitability
- 5. VAST Tags Video Ad Serving Template (VAST) tags are standardized XML documents that provide video players with instructions on how to display video ads. Their role is to connect ad servers with video players, ensuring that ads are displayed correctly on all platforms.
- 6. How does VAST Tags work? GET Request to VAST Tag URL 1 Return XML 2 Video Player Ad Server Tracking 3
- 7. What are Adpods? Ad pods are clusters of video ads that play sequentially during a commercial break within a streaming session.
- 8. How to optimize Adpods? Optimize ad placements Balance ad frequency Target and Personalize ads Test and optimize ad placements continuously
- 9. What are direct assets? Direct assets are video advertisements that you directly upload into your Content Management System (CMS).
- 10. Why should you run direct ads?
- 11. Content Control It gives you complete control of your content, ensuring they resonate with your brand identity. This control ensures the ads seamlessly align with your streaming service's content and experience.
- 12. Cost Savings You can cut your costs and improve revenue by bypasing the ad-agencies
- 13. Effective Targeting You can customize campaigns for target audiences to maximize its effectiveness
- 14. Ad Placements Ad placements refer to the timing and positioning of video advertisements within streaming content.
- 15. Ads that are played before the actual video content is played Pre-roll
- 16. Adverts that play in the middle of a video's playback are known as mid-roll ads. Original video playing is resumed after the mid-roll ad is completed or skipped. Mid-roll
- 17. Ads that appear after the video has been completed is called post-roll Post-roll
- 18. Fill rate, is the percentage of ad requests that actually result in ads being displayed to viewers. Fill Rate Total Number of Ad Requests Number of Ad Requests Filled ( )X 100 Fill rate(%) is calculated as
- 19. So..how can you improve your fill rates?
- 20. Ad Demand Higher demand means more advertisers competing for ad inventory, leading to a higher fill rate.
- 21. Content Context Advertisers are more likely to bid on high-quality content and ad placements that align with their target audience and objectives.
- 22. Ad Placement Place ads strategically, such as before, during, or after engaging content segments. This will have higher visibility and attract more advertiser interest
- 23. User Engagement Having higher user engagement metrics, such as longer watch times or frequent visits, may attract more advertisers and achieve higher fill rates.
- 24. Tech Infrastructure The efficiency and reliability of your ad-serving technology can affect your fill rate significantly.
- 25. Wrap Up As the demand for AVOD services grow, understanding the fundamentals of ad tech is key to maximizing the potential of your streaming service.