Augmented Reality Workshop abridged

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Live workshop presented at the Milwaukee Media
Communications Association, Intl. Meetup
March 6, 2013
...

AUGMENTED REALITY FOR
MARKETING & TALENT
DEVELOPMENT

MCAI WORKSHOP
TRACK 2

JOHN GROZIK
CEO DIG...

AUGMENTED REALITY FOR
MARKETING & TALENT DEVELOPMENT
Use Space Bar , Mouse or Arrow Keys to view all slides.

...

MCAI Meetup, March 6, 2013
This is an abridged version.
For additional information please contact:
John Grozik: jgrozik@gm...

PHANTASMAGORIA

6

MAGIC LANTERNS: 1650 TO EARLY 1900’S

Magic Lantern
Presentations

7

A TRIP TO THE MOON

Marie-Georges-Jean
A Trip to the Moon (1902) Méliès
...

TRAINING SIMULATIONS:VIDEO DISCS

Interactive Video
& Game Console

9

IMMERSIVE 3D ENVIRONMENTS

Second Life
Home Page

...

AUGMENTED REALITY ORIGIN

The term augmented
reality is believed to
...

A DEFINITION OF AUGMENTED REALITY

“Real people in the real world
interacting in real time with data
enhanced...

MONDAY NIGHT FOOTBALL: LINE MARKER

13

MARKERS (ILLUSTRATION) FINGERFUNK

Click for info> http://www.fingerfunk.se/ARCB/
...

WHY AUGMENTED REALITY?
WHY NOW? 1 of 2

15

ELEMENTS OF AR 2 of 2

 Smartphone or Tablet (or desktop computer)
 Internet Access...

AR GLASSES & GOGGLES 1 of 3

Project Glass Video Demo (2:30)

Project Glass Extend...

MICROSOFT AR GLASSES 2 of 3

Microsoft AR Glasses Temp link to images
...

HEAD TRACKING FOR IPHONE 3 of 3

...

MARKERS: QR CODES READERS 1 of 2

QR Codes support URL, Message, Phone, Video L...

AUGMENTED REALITY SOLUTIONS 2 of 2

• For the consumer -Marketing, Inte...

AURASMA TED Demo: 8:05
1 of 1

...

DIGIMARC 1 of 3

www.digimarc.com

23

DIGIMARC 2 of 3

www.digimarc.com

24

DIGIMARC-DISCOVER HOT SPOTS 3 of 3

Video about Digimarc
25

MARKERS: AUGMENTEDEV 1 of 3

AugmenteDev Marker:

http://augmented...

MARKERS: AUGMENTEDEV 2 of 3

AR 3D Mod...

MARKERS: AUGMENTEDEV 3 of 3

AR 3D Model...

MARKERLESS: CLOTHING AT TARGET 1 of 2

Zappar brings clothing to life using
our b...

MARKERLESS: WALMART PIZZA 2 of 2

“Purchase The Amazing
Spider-Man DVD/Blu-ray
at Walmart and use the
magic of Augment...

AR APPS 1 of 1

 Digimarc* (www.digimarc.com/) Digital Watermark...

LAYAR Video Demo (2:15) 1 of 12

Info: (layar.com)

With Layar, digita...

LAYAR Video QR Code Update (:58) 2 of 12

...

AR SOLUTIONS: PRINTED TRIGGERS 3 of 12

Augmented Reality enhanced content ...

LAYAR CREATOR GUI 4 of 12

 Drag and drop action buttons add AR
overlays on page selected.
 Bu...

HOG MAGAZINE PROJECT 5 of 12

36

LAYAR CREATOR GUI 6 of 12

37

LAYAR CREATOR GUI 7 of 12

38

LAYAR CUSTOM BUTTONS 8 of 12

39

LAYAR CREATOR GUI 9 of 12

AR Overlay

40

LAYAR CREATOR GUI 10 of 12

AR Overlay Link

AR Overlay Link

...

LAYAR CREATOR GUI 11 of 12

AR URL Link

AR Video Link

...

LAYAR CREATOR GUI 12 of 12

AR Web Link AR Call Link

43

AR-MEDIA 1 of 1

Layer Management for Cinema4D ...

BRANDCOMMDIGITAL 1 of 1

BrandCommDigital Video Channel

Co-o...

WIKITUDE 1 of 1

www.wikitude.com

Videos>
Wikitude S...

JUNAIO 1 of 1

www.junaio.com
Video Demo (1:43)

...

1 of 5

HANDS-ON…
A. Get the AR handout from JG
B. Demo stations in hallway (Programs)
C. Demo of Harley Project in thi...

DEMO STATIONS 2 of 5

Note: Available to workshop participants...

AR APPLICATIONS HIGHLIGHTED 3 of 5

Note: Apps highlighted during workshop

 ...

Q-Up on Youtube:

Q-UP PLUS AR TO EXISTING APP
TM 4 of 5

...

5 of 5

THANKS FOR
AUGMENTING MY
REALITY!
For additional information please contact...

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