Digital marketing encompasses a broad spectrum of online strategies aimed at promoting products, services, or brands through various digital channels. It leverages the vast reach and accessibility of the internet to connect with target audiences, engage them, and drive desired actions. Key components of digital marketing include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and influencer marketing. Through data analytics and insights, digital marketers continuously refine their approaches to maximize effectiveness and ROI. They harness platforms like Google Ads, Facebook, Instagram, LinkedIn, and others to target specific demographics, interests, and behaviors. Digital marketing offers unparalleled opportunities for businesses to enhance their visibility, build brand awareness, foster customer relationships, and ultimately increase sales or conversions in the increasingly digital landscape. Its dynamic nature demands adaptability and creativity to stay ahead in a competitive online marketplace.

1. WELCOME TO
DIGITAL MARKETING

2. Benefits of Digital Marketing:-
What is digital marketing
Benefits of Digital Marketing
What does Digital Marketing consist of
Seo
Ppt
Smm
Content writing
Digital marketing Measurement

3. Digital marketing is the use of websites, apps, mobile
devices, social media, search engines, and other digital means
to promote and sell products and services.
Digital marketing involves many of the same principles as
traditional marketing and is often considered an additional
way for companies to approach consumers and understand
their behavior. Companies often combine traditional and
digital marketing techniques in their strategies. But digital
marketing also comes with its own set of challenges. Digital
marketing started to become popular with the widespread
adoption of the internet in the 1990s.
WHAT IS DIGITAL MARKETING?

4. BENEFITS OF DIGITAL MARKETING

5. OBJECTIVES
Reach the right Audience
Engage with your Audience
Motivate With your Audience to take your Audience
Maximize Returns of Investment (ROI)

6. DIGITAL MARKETING TOOLS
Sprout Social
Offer pop
Nanigans
Facebook’s power Editor
Twitter Negative Platform
Emma
Marketo
Ad Roll

7. DIGITAL MARKETING CONSISTS OF

8. SEO means Search Engine Optimization and is the process used
to optimize a website's technical configuration, content relevance
and link popularity so its pages can become easily findable, more
relevant and popular towards user search queries, and as a
consequence, search engines rank them better.
Search engines recommend SEO efforts that benefit both the user
search experience and page’s ranking, by featuring content that
fulfills user search needs. This includes the use of relevant
keywords in titles, meta descriptions, and headlines (H1), featuring
descriptive URLs with keywords rather than strings of numbers,
and schema markup to specify the page's content meaning, among
other SEO best practices.
WHAT IS SEO?

9. OPTIMIZATION

10. PPC (PAY PER CLICK
 What is ppc(pay-per-click)marketing? Pay-per-click marketing is a
way of using search Engine advertisement to generate clicks to
your website, rather than “earning” those clicks Organically

11. ADVANTAGES OF PPC

12. DISADVANTAGES OF PPC

13. SMM means (social media marketing is an engagement with online
communities to generate Exposure, opportunity and sales. The number
– one advantage is generating exposure for the Business, followed by
increasing traffic and building new business partnerships
WHAT IS SMM

14. ADVANTAGES OF SMM
Increased band awareness
More inbound traffic
Improved search engine rankings
Higher conversion rates
Better costumer satisfaction
Improved brand loyalty
More brand authority

15. DISADVANTAGE OF SMM
Negative feedback
Potential for embarrassment
Time intensive

16. ADVANTAGES AND DISADVANTAGES
You can get a lot of work
You'll get disciplined
The rates are poor
It’s ghostwriting
Its addictive
You can practice a lot

17. DIGITAL MARKETING AREAS
 SEO (Search engine optimization)
 SMO (Social media optimization)
 SMM (Search media marketing)
 SEM (Search engine marketing)

18. BENEFITS OF ONLINE MARKETING OVER
OFFLINE MARKETING
High return on investment (ROI) through online marketing
Target only most interesting audience ,pay only
You can start without spending with small amount .
Adverting your products on specifics hours, time or day bases
Fully controlled as per your location ,budget and time

19. CONCLUSION
 Digital Marketing should be examined more openly than
Internet marketing. Digital marketing is also located in
electronics, software not only on the Internet, which the
device user uses to exchange data. Therefore, digital
marketing unites digital and network technologies, thanks to
what a man can communicate not only through a
mobile network but also TV. Broad reach enables the
concern to function on many electronic platforms.