breaking down of ads

1. Ads Breakdown Presentation
Group Members:
Daniyal Kamran
Khadija Ahmed
Noor Fatima

3. Chupa Chups Lollipop — It’s Sugar-Free!
The primary goal of this ad is to position Chupa Chups Lollipops as the
ultimate sugar-free treat for health-conscious individuals and parents alike,
who seek a delightful yet guilt-free indulgence.
The red lollipop with the slogan “it’s sugar-free” is the most attractive part
of this advertisement campaign. While this ad is simple, its message shows
an amazing picture of their product.
Targeted Audience of this ad are those people, especially sweet lovers and
kids are the main targeted audience of this ad campaign. The image of this
advertisement can get many people’s attention due to an attractive colored
subject and contrasting background. As people know that ants are attracted
only to sweets and it’s not usual for them to see ants pass by, they will be
interested in Chupa Chups’s sugar-free lollipops.

5. Colgate Dental Floss Advertisement
• Colgate’s main goal of this " Strawberry" campaign in Panama (February
2011) was to introduce a new toothpaste with these unique fruit flavors,
capture consumer interest, and boost sales by offering an innovative and
refreshing oral care experience.
• Strawberry" campaign by Colgate introduces a groundbreaking oral care
experience with its innovative flavor fusion.
• The "Strawberry" campaign by Colgate stands out for a few special reasons.
First, it offers a toothpaste with exciting flavors – like the delicious taste of
strawberry, which is different from the usual minty ones.

7. Kit Kat "Have a Break" campaign
• In this campaign, various situations that can be stressful or
annoying are depicted, and the solution is to have a Kit Kat
to take a break and alleviate the stress.
• The strategic approach behind the Kit Kat "Have a Break"
campaign is to deliver a simple and universal message that
resonates with a wide audience.
• The emotional point of the Kit Kat "Have a Break" campaign
is to evoke feelings of stress, frustration, and the need for a
moment of relaxation.

9. McDonalds (Happy Moving Day)
Background: (Closure Principal)
• Moving house is hard work, with one of the main goals being the moment when
you’ve finally got inside your new property and can enjoy a takeaway meal to
celebrate. This will be a familiar feeling the world over, but is particularly
pertinent in Quebec, Canada, where traditionally most residential leases come
to an end on the same day, July 1.
• The visual aspect of repurposing moving vans to resemble McDonald's meals is
a creative and attention-grabbing way to draw people into the ad and make it
memorable.
• McDeivery: Connect with people by aligning with a unique local tradition and
offering a convenient, celebratory meal option from McDonald's

11. FedEx ‘Neighbor’
• FedEx displays a section of the world map to demonstrate its availability to its
customers with a background of the United States and Brazil in the western
hemisphere.
• FedEx is portraying how they are a quick, simple, and easy transporter for the
customers’ needs even if the delivery is made across entire countries. The
appearance of the maps in the background gives the entire ad context into the
geographical location of residence.
• The characters that appear in this ad look like the average Caucasians crowd. The
man is dressed in a simple white T- shirt, and the woman is also dressed in
simple casual attire. The choice of characters and what they wear shows the
general targeted audience of simple everyday people who have the desire to
deport parcels and packages across to neighbors.

13. Volkswagen
• Volkswagen is advertising its campaign that helps the driver park in tight spaces
without hitting other vehicles. This ad shows the alignment of three goldfish in
the bags and one porcupine that resembles the scene of parallel parking spaces
and the right squeezes driver often must make. The porcupine spike is cm from
popping the bags where the goldfish live.
• This ad uses many advertising technologies — including humor, creativity, and
analogy — to promote their product. Volkswagen wants to make feel people
safe by advertising their new park assist feature.
• Another strategy they used was a good arrangement. If this advertisement
didn’t have good placement, many people wouldn’t want to buy their car due
to an unclear purpose.

14. Durex
TG: Adults
• The ad grabs attention by comparing the cost of
condoms to baby carriages, with a clean and safe blue
background.
• The message is about the affordability and
responsibility of using Durex condoms. It appeals to
practicality and safety.
• The blue color aligns with cleanliness and safety. The
humor adds a relatable touch.
• The ad encourages the purchase and use of Durex
condoms by framing it as a rational and cost-effective
choice, reducing stigma around condom use, and
promoting responsible behavior.

15. • TG: Consumers who enjoy soft drinks, Pepsi and Coca-
Cola, and those engaged in brand rivalry.
• The campaign uses humor and rivalry to capture
attention and shift perception.
• Pepsi suggests that being like Coca-Cola for Halloween
is "scary," with the appeal of humor and rivalry. The
response emphasizes Coca-Cola as the "hero."
• The Coca-Cola fan's response showcases strong brand
loyalty and rivalry, providing social proof.
• Leverages Halloween and brand rivalry in the cultural
and social context.
• The campaign encourages brand engagement,
discussion, and loyalty, potentially influencing
consumer behavior by strengthening brand loyalty.
Pepsi vs Coke

16. Mc Cafe • TG: Commuters, busy professionals, and those seeking an
energy boost.
• The ad grabs attention by transforming the golden arches into
tired eyes.
• It conveys the message that McCafé can help beat tiredness
through the convenience of McDonald's.
• It addresses the motivation to combat tiredness, a common
need in busy lives.
• The ad aligns with the cultural context of fast food and quick
solutions, suitable for fast-paced living.
• The ad encourages considering McDonald's McCafé as a
solution to tiredness, likely driving consumers to make a
purchase.