EOI · 25/06/2011 · http://a.eoi.es/72 TED es un evento anual en el que los líderes mundiales del pensamiento y la acción comparten sus pasiones. TED es el acrónimo de Tecnología, Entretenimiento y Diseño, tres grandes áreas que, colectivamente, están definiendo nuestro futuro. Entre los conferenciantes que han pasado por el evento figuran Bill Clinton, Bill Gates, Jane Goodall, Frank Gehry, Paul Simon, Sir Richard Branson, Philippe Starck y Bono. TED se celebró por primera vez en Monterey, California, en 1984. En 2001, la Sapling Foundation presidida por Chris Anderson adquirió TED a su fundador, Richard Saul Wurman.

1. TEDXPlazaCibeles
TEDX PlazaCibeles
x = independent organized TED event
Program
June 25th 2011
Auditorium EOI
Escuela de Organización Industrial
Madrid, Spain
A day to feed the brain, entertain the soul and
exchange different points of view about life
www.tedxplazacibeles.com info@tedxplazacibeles.com TEDX PlazaCibeles
x = independent organized TED event

2. What is TED and TEDx? TEDXPlazaCibeles
TED...
... are annual events where some of the world’s leading thinkers and
doers are invited to share what they are most passionate about. The TED
conferences, in Long Beach/Palm Springs and Edinburgh, bring together
outstanding people who are challenged to give the talk of their lives in a
18-minutes format.
As a nonprofit organization devoted to Ideas Worth Spreading, TED started
out in California (in 1984) as a conference bringing together people from
three worlds: Technology, Entertainment and Design, areas that are,
collectively, shaping our future. Today, TED is best thought of as a global
community, welcoming people from every discipline and culture who seek
a deeper understanding of the world.
TEDx...
... In the spirit of ideas worth spreading, TED has created a program called
TEDx: local, self-organized events that bring people together to share a TED-
like experience.
At a TEDx event, TEDTalks video and live speakers combine to spark deep
discussion and connection in a small group.
These local, self-organized events are branded TEDx, where x = independently
organized TED event. The TED Conference provides general guidance for the
TEDx program, but individual TEDx events are self-organized.
www.tedxplazacibeles.com info@tedxplazacibeles.com TEDX PlazaCibeles
x = independent organized TED event

3. Why TEDx PlazaCibeles? TEDXPlazaCibeles
TEDxPlazaCibeles
TEDxPlazaCibeles is an exceptional
platform for outstanding individuals
to increase the awareness of their
work, devoting their time to challenge
paradigms, adding value to the society
while learning from each other in an
interactive and fun way.
In co-organization with EOI -Industrial Organization Business School-
and SAGE, the TEDxPlazaCibeles Team organizes this powerful initiative
in Madrid which main theme is “Transformation of the education and
business environment through technology development”.
EOI …a Business School, that promotes the value of people in a global
economy, based on solidarity, social responsibility and business
ethics. A Social School, in which competition does not come in conflict with
cooperation. An Open School, that believes change is possible and necessary.
A Digital School, where technology is naturally integrated, promoting a
participative and collaborative spirit. A Green School, that fosters the
transition to a sustainable economy. A Creative School, committed to identify
talent. And finally, an Active School, that believes in experience as a relevant
source of learning.
SAGE We are a software company committed to acting as a
responsible corporate citizen, which enables us to focus on
areas that are the most relevant to us, to our people and the things where
we believe we can make a difference. Our principles of Innovation, Integrity,
Simplicity, Trust and Agility drive everything we do. No matter how you grow
or where you aim your goals, we will walk with you on the exciting journey
that you decide to undertake. Our limits will always be yours.
www.tedxplazacibeles.com info@tedxplazacibeles.com TEDX PlazaCibeles
x = independent organized TED event

4. Our Sponsors TEDXPlazaCibeles
Without them, this would not have been possible...
Platinum
Gold Bronze
In Kind
www.tedxplazacibeles.com info@tedxplazacibeles.com TEDX PlazaCibeles
x = independent organized TED event

5. The Agenda TEDXPlazaCibeles
AGENDA
Sesion Sched. Speakers Theme Speaker
Opening 10:30 Antonio Fontanini
10:35 Chris Anderson: Introductory Video TED Video
10:40 TEDxPlazaCibeles Team Video Video
Sesion I: The Tech Generation
10:45 Evolution of technology in the last 50 years Alberto Calero
11:05 Language learning in children through phonics methods Coral George
11:25 Sir Ken Robinson: School and creativity TED Video
Coffee break 11:45
Sesion II: Let´s broaden the experience
12:15 Technology for everyone: Ceibal Plan Miguel Brechner
12:35 ICT changing education in developing countries Richard Rowe
12:55 Nicholas Negroponte on One Laptop Per Child TED Video
13:15 Learning approach: Uncollege Dale Stephens
Lunch Break 13:35
Sesion III Bringing technology to the classroom
15:05 Free works: Education and future Mario Pena
15:25 Invisible learning Cristobal Cobo
15:45 Salman Khan: Let´s use video to reinvent education TED Video
16:05 Music Atenay
Coffee break 16:45
Sesion IV Innovation in the working enviroment
17:15 Crowdsourcing Ana María Llopis
17:35 Everyone is a changemaker Antonella Broglia
17:45 Social Entrepeneurship: Perspectives Manuel Maqueda
18:05 Trends: Cradle2Cradle - Green ICTs Michael Braungart
18:25 Music B Vocal
Closing 19:10 Antonio Fontanini
Cocktail 19:30 Music Crazy Cabin
www.tedxplazacibeles.com info@tedxplazacibeles.com TEDX PlazaCibeles
x = independent organized TED event

6. Our Speakers TEDXPlazaCibeles
Alberto Calero
Alberto has been member of France Telecom Spain Management
Committee, and was the Director of the CEO Office. Previously he has
served in C-Level positions in companies such as Grupo Prisa, Kodak, HP
and Telefónica Group.
He was Air Force Lieutenant in the Electronic Warfare Division where
he was awarded with the “Cross to the Aeronautical Merit” for his
contributions in Radar propagation models and Digital Terrain models.
President of A&JCALERO Engineering, Alberto also works on the strategic growth areas for
Orange Spain like Energy, Health, Education and Networks
He is member of the advisory committee of the Saint Louis University, Missouri, and has
collaborated with different Universities worldwide such as MIT, Harvard, North Eastern
Deusto, among others.
Coral George
Coral, qualified as a teacher in Britain started her career in England
followed by some time in Egypt before finally joining the Spanish
Ministry of Education/British Council “Bilingual Project” in 1998.
Coral achieved high standards of pronunciation and literacy using Jolly
Phonics, amazed and delighted with the children´s excitement, interest
and progress, she has founded “Jolly Centres” in Spain, where children,
parents and teachers enjoy her lively training. Coral also collaborates
with various Universities.
Coral has been trained by the most prestigious “Synthetic Phonics Authors” in Britain,
Sue Lloyd, Debbie Hepplewhite and Ruth Miskin. Coral is a “Jolly Ambassador” and works
closely with Education Inspectors and Local Authorities; now jointly with her team of
trainers delivers training all over the world.
Miguel Brechner
Miguel is a Telecom Engineer graduated from the Imperial College in
London. He was responsible for the introduction of Digital Equipment
Corp. and Acer in Uruguay, as well as technologies of Sensor and
Newbridge in the areas of systems and telecommunications.
He was a sponsor of the Ceibal Plan in Uruguay, a program based on
One Laptop per Child and implemented by the Technological Laboratory
of Uruguay, the government agency that promotes sustainable
development through innovation, where he has appointed chairman in 2005. Based in
social inclusion, technology and education, Ceibal Plan provided all children and teachers
from public schools with a computer with Internet connection.
Currently he serves as the President of the Ceibal Center institution, focused on the
implementation of programs to support children and teenagers attending public education.
www.tedxplazacibeles.com info@tedxplazacibeles.com TEDX PlazaCibeles
x = independent organized TED event

7. Our Speakers TEDXPlazaCibeles
Richard Rowe
Richard is the CEO of the Open Learning Exchange, an organization
emerged of the OLPC program. He has served as Associate Dean of
the Harvard’s Graduate School of Education and as Director of the
university’s interfaculty Doctoral Program in Clinical Psychology and
Public Practice. He has conducted research concerning assessment
of social interventions and has been an advocate for early childhood
education. He has served as Chair of the Massachusetts Statewide
Advisory Committee for the Office for Children and also as Chair of the Massachusetts
Business Alliance for Education.
Ph.D. from Columbia University in clinical psychology, Richard is the author of numerous
articles and frequent speaker on the impact of digitization and global communication
networks upon society.
Dale Stephens
Dale brings a unique perspective on the future of education, talent and
innovation. He is a sought-after speaker and education expert appearing
on major news networks including ABC News, TechCrunch, Huffington
Post, Chronicle of Higher Education, New York Magazine, Forbes, and
National Public Radio.
At 19 years old, Dale leads UnCollege, a social movement that applies the
methods of “unschooling”—the self-directed brand of homeschooling
with which he was raised—to the realm of higher education. He is currently writing on
a book about the opportunity cost of going to college and how to create your education
from the world.
Dale spends much of his time sparing with people on social network who feel that the apex
of American education was in 1952 or thereabouts.
Mario Pena
Mario is a former computer technician, a passionate free culture and
speech advocate. He has given lectures at the MIT in Boston, at the
Communia Event in Amsterdam together with V.P. of Creative Commons,
and is a frequent lecturer in other important events about copyright
issues and digital business models, like the Digital Content Distribution
Workshop and first Semantic Copyright conference, among others. He
is former P.R. at International Film Festivals, CEO of Zync.es and chief of
the R&D department at Sync.es.
Mario is an online media business expert devoted to Creative Commons licenses and the
new challenges the digital paradigm brings to the economies of scarcity and abundance.
Currently, Mario works as Chief Business Developer in Safe Creative, an online copyright
registry for any kind of work and license.
www.tedxplazacibeles.com info@tedxplazacibeles.com TEDX PlazaCibeles
x = independent organized TED event

8. Our Speakers TEDXPlazaCibeles
Cristobal Cobo
Cristobal is a research fellow at the Oxford Internet Institute. Invited
reviewer at the MIT Press, he has a doctorate “cum laude” at the
University of Barcelona for his work on developing experimental
models to optimize the interaction between humans and machines.
From 2005 to 2010 he was Professor and Director of Communication
and New Technologies and editor of the educational platform of the
Latin American Faculty of Social Sciences (FLACSO Mexico).
He currently works on the EU Programme “K-Network” and on the Socio-Economic Services
for European Research Project to study social and economical implication aspects of the
Internet.
Ana María Llopis
Ana María is the Executive Chairman and CEO of IDEAS4ALL, President
of DIA and director of the Global Board of ABN AMRO Bank. She has
been director at the Board of Reckitt-Benckiser and BAT, as well as
served in senior positions in major international corporations such as
P&G, Playtex, Schweppes and Banesto. She was a prominent online
entrepreneur as CEO and founder of Openbank, number one Internet
banking in Spain and the second in Europe at the time of its launch.
Graduated Summa Cum Laude in physics and mathematics from the U. of Maryland and
Doctorate Cum Laude in Engineering Materials Science by the U. of Berkeley, Ana Maria has
received several international awards such as the International Women’s Forum“Women
who make a difference” award 2007, and was mentioned as one of the 100 most influent
executives in the UK in 2005.
Antonella Broglia
Antonella has more than 30 years in the marketing and advertising
industry in C-level positions in companies such as Darcy Masius Benton
& Bowles and WW.
Furthermore she served as CEO at Ogilvy&Mather in Rome and lately as
CEO and Vice President of Saatchi & Saatchi Spain from 1999 to 2006.
In 2006, Antonella began collaborating with the famous Barcelona
think tank Infonomía. Here, she studies the impact of technology and
scientific discoveries in business and communications, and helps blue chip companies
to develop their innovation strategies. Together with the founder of Infonomia, Alfons
Cornella, Antonella has created four years ago a special conference named Update, focusing
on emerging technologies, management trends, new business models, and experiences on
the edge in business, retail, tourism and education.
www.tedxplazacibeles.com info@tedxplazacibeles.com TEDX PlazaCibeles
x = independent organized TED event

9. Our Speakers TEDXPlazaCibeles
Manuel Maqueda
Manuel is a visionary trained as an economist, attorney, entrepreneur
and environmentalist, passionate for advising disruptive nonprofits and
startups in Silicon Valley.
Cofounder of Plastic Pollution Coalition, aiming to stop plastic toxic
impacts, Manuel is also founder of Plastic Free Times and Trash Island,
both organizations using technology, arts and media to provide a
visceral understanding of plastic pollution and global issues.
Director of PeriodismoCiudadano.com and founder of Nuestra Voz, Manuel currently
works with Knight Fellows at Stanford University and provides key advice to many emerging
nonprofits and businesses. He works now as partner and V.P. of Community and Strategy of
BlooSee, a California-based technology company harnessing the best ocean information,
and making it accessible and useful.
Michael Braungart
Michael is a chemical engineer, founder and managing director of the
Environmental Protection and Encouragement Agency in Hamburg
and scientific director of the Hamburg Environmental Institute. He
works as a professor at the University of Applied Sciences in Lüneburg
(Germany), also serving as director of an interdisciplinary materials
flow management masters program.
Together with William McDonough, Michael developed the Cradle to
Cradle concept and founded the product design and development MBDC McDonough
Braungart Design Chemistry in Charlottesville, Virgina, USA.
Currently he holds the Cradle-to-Cradle chair at the Erasmus University Rotterdam, and
he is considered to be a visionary environmental thinker with ideas about redesigning
industrial production processes in order to create a positive ecological human footprint.
www.tedxplazacibeles.com info@tedxplazacibeles.com TEDX PlazaCibeles
x = independent organized TED event

10. The Entertainment TEDXPlazaCibeles
B VOCAL
B Vocal is a Spanish singing
group which perfectly combines
humor and a cappella music:
i.e. music performed with no
instrumental accompaniment.
These traits, coupled with the
innovative staging of their
shows, have allowed them to
build a quality artistic career
path, leading to national and
international prestige.
Among the highlights of the artistic journey of b vocal are the following: 15 years treading
the boards, over 2,000 concerts, 4 CDs and 2 DVDs released, numerous appearances on
radio and television and international awards.
ATENAY
Since their beginnings in
2000, Chamber Ensemble
Atenay has been the most
daring and innovative music
group of Castilla-La Mancha.
With a cultural proposal
that has always moved
beyond the music, this
group of saxophonists
has distinguished itself by
providing the public with a
creative and fruitful alliance between music and various forms of theatrical expression,
from oral and visual storytelling to dance or live performance.
www.tedxplazacibeles.com info@tedxplazacibeles.com TEDX PlazaCibeles
x = independent organized TED event

11. The Team TEDXPlazaCibeles
Rafael Salazar Luis Felipe Paris
rafael.salazar@tedxplazacibeles.com luis.paris@tedxplazacibeles.com
Francisco Tavira María Stevanovic
francisco.tavira@tedxplazacibeles.com maria.stevanovic@tedxplazacibeles.com
Ronald Martínez Jose Manuel Rodríguez
ronald.martinez@tedxplazacibeles.com jose.rodriguez@tedxplazacibeles.com
www.tedxplazacibeles.com info@tedxplazacibeles.com TEDX PlazaCibeles
x = independent organized TED event

12. Thanks TEDXPlazaCibeles
Special thanks to...
- Antonio Fontanini - María Korina Angulo
- Carlos Magro - Pilar Cebrián
- Santiago Solanas - Almudena Cruz
- Imma Turbau - Isabel Hernández
- Margarita Tripero - Dolors Soler
- Patricia de la Puente - Antonella Broglia
- Fernando Garrido
Collaborators Media Partners
- Luis Maturen - Yorokobu
- Rafael Sierra - Asociación Fulbright
- Jelena Grujic - Casa de América
- Henrique del Pozo - Diario Expansión
- María Jose Tavira - Gestionaradio.com
- Cristina Peñaloza - Dossier Empresarial
- Juan Díaz-Andreu - Muy Interesante
Thank YOU for being part of this powerful initiative
The TEDxPlazaCibeles Team
Contact
www.tedxplazacibeles.com
info@tedxplazacibeles.com
Twitter: @TEDxPlzCibeles
Facebook: TEDxPlazaCibeles
Linkedin: http://linkd.in/ha1iH5
www.tedxplazacibeles.com info@tedxplazacibeles.com TEDX PlazaCibeles
x = independent organized TED event