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A FEW SAMPLES OF OUR WORK
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
A FEW SAMPLES OF OUR WORK
(ALMOST) RANDOM
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
A FEW SAMPLES OF OUR WORK
(ALMOST) RANDOM
SIMPLE, DIFFERENT LAYOUTS
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
INSIDE   OUTSIDE
SP
   Y


FORMULA
COMPANIES ïŹnd it hard to entitle   COMPANIES don‘t believe that
rank and ïŹle staff to become       the most outspoken fans of their
spokespersons for their brands.    brands are good representatives
And what will the SEC say ...      of their overall source of business
A FEW SAMPLES OF OUR WORK
(ALMOST) RANDOM
SIMPLE, DIFFERENT LAYOUTS
GRAPHICS THAT STAND OUT
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
BRAND ACTIVATION

DATABASE                   DIA               CONTENT
Which are easy and         LO                Ongoing content
   legal to use            GUE                  delivery


                         TOOLS
                     to create closed loop
Customer data profiles
      Single customer views
Targeted communication campaigns
 Closed Loop marketing programs
Web visitors
Social
Media                                                              Views, Click-throughs,




         Web Tracking
                                          WWW.SITE.COM                 Unsubscribes


                                          Registered users
                        Questionnaires                         Purchasers


 Data
Source
  1         De-Duplication
                                                                    E-Mail      Response
                                                                               Mechanics:
                                                                                coupons,
 Data                                       Central                     Mail   barcodes ...
Source
  2
                                           Marketing               Call Ctr
                                           Database
           De-Duplication
                                         (User Profiles)                SMS
                                                                                Mobile
 Data                                                                           billing
Source                                                                         platform
  3                                                          Handling
                                                              House
A FEW SAMPLES OF OUR WORK
(ALMOST) RANDOM
SIMPLE, DIFFERENT LAYOUTS
GRAPHICS THAT STAND OUT
YES, AND DATA, TOO
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
140

              130

              120
                                      Brand A
Price Level




              110

              100

              90

              80



                    -60   -30   0     30     60   90   120   150
                                    Growth
Brand A                                          38

Brand B                            15

Brand C                        5

Brand D                    4

Brand E                3
                                         Top 3
                                        Brands
Brand F            2

Brand G            2

Brand H        1
                                        58%
     ...

Brand Y    0

Brand Z    0
2007                      2008


    27ct                     35ct

Advertising Expenses per 1€ Retail Sales
THE        BETWEEN PURCHASE AND RE-PURCHASE
GAP
                                2 purchases/year
      ys
       1
            2
                3
                    4
                        5
                            6
                                 7
                                     8
                                         9




                                              183
                                                    184
                                                          185
                                                                186
                                                                      187
                                                                            188
      Da
IN SEARCH OF THE PRAGMATIC
                OPPORTUNIST
A FEW SAMPLES OF OUR WORK
(ALMOST) RANDOM
SIMPLE, DIFFERENT LAYOUTS
GRAPHICS THAT STAND OUT
YES, AND DATA, TOO
TO MATCH WITH YOUR MESSAGE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
LOKOMOTIVE HAMBURG PRESENTS




                              18
PLUG      PLAY
Modern Man and His Technology
   (A Gameshow Concept)




                                19
A FEW SAMPLES OF OUR WORK
(ALMOST) RANDOM
SIMPLE, DIFFERENT LAYOUTS
GRAPHICS THAT STAND OUT
YES, AND DATA, TOO
TO MATCH WITH YOUR MESSAGE
AS PURE AS POSSIBLE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
1.       2.     3.


I Want   I Can   I Do
A FEW SAMPLES OF OUR WORK
(ALMOST) RANDOM
SIMPLE, DIFFERENT LAYOUTS
GRAPHICS THAT STAND OUT
YES, AND DATA, TOO
TO MATCH WITH YOUR MESSAGE
AS PURE AS POSSIBLE
ALIVE AND VIBRANT
WHAT YOU SEE IS WHAT YOU GET
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
Brand Culture



                       BrandNet




                www.       .net
E




DIGITAL LIFESTYLE LEADERS   THEY‘RE DIFFERENT ...




                            ... BECAUSE THEY‘RE AHEAD
E




                                ... INSPIRING IDEAS

                 FIND OUT ...




                                              ... NEEDS PHYSICAL PRESENCE




THE INTANGIBLE ...




                                                           ... HOW IT FEELS
           BUY INTO ...
BRAND CULTURE AGENDA

Identify Digital Lifestyle Leaders
> Push customer collaboration program
> Establish Digital Lifestyle Network

Bring brand to life as live, 3D experience
> Lounges in strategic shops
> Connected Life & Work Simulator
> Develop movable Expo show
> Commission Expo exhibition center at central location in Berlin

(+ take ownership of corporate art pool)
A FEW SAMPLES OF OUR WORK
(ALMOST) RANDOM
SIMPLE, DIFFERENT LAYOUTS
GRAPHICS THAT STAND OUT
YES, AND DATA, TOO
TO MATCH WITH YOUR MESSAGE
AS PURE AS POSSIBLE
ALIVE AND VIBRANT
PULSING WITH A UNIQUE SPIRIT
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
A FEW SAMPLES OF OUR WORK
(ALMOST) RANDOM
SIMPLE, DIFFERENT LAYOUTS
GRAPHICS THAT STAND OUT
YES, AND DATA, TOO
TO MATCH WITH YOUR MESSAGE
AS PURE AS POSSIBLE
ALIVE AND VIBRANT
PULSING WITH A UNIQUE SPIRIT
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET
A FEW SAMPLES OF OUR WORK
(ALMOST) RANDOM
SIMPLE, DIFFERENT LAYOUTS
GRAPHICS THAT STAND OUT
YES, AND DATA, TOO
TO MATCH WITH YOUR MESSAGE
AS PURE AS POSSIBLE
ALIVE AND VIBRANT
PULSING WITH A UNIQUE SPIRIT
WHAT WE DO IS WHAT YOU SEE
WHAT YOU SEE IS WHAT YOU GET

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Slidelab Samples

  • 1. A FEW SAMPLES OF OUR WORK WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE
  • 2. A FEW SAMPLES OF OUR WORK (ALMOST) RANDOM WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET
  • 3. A FEW SAMPLES OF OUR WORK (ALMOST) RANDOM SIMPLE, DIFFERENT LAYOUTS WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE
  • 4. INSIDE OUTSIDE
  • 5. SP Y FORMULA
  • 6. COMPANIES ïŹnd it hard to entitle COMPANIES don‘t believe that rank and ïŹle staff to become the most outspoken fans of their spokespersons for their brands. brands are good representatives And what will the SEC say ... of their overall source of business
  • 7. A FEW SAMPLES OF OUR WORK (ALMOST) RANDOM SIMPLE, DIFFERENT LAYOUTS GRAPHICS THAT STAND OUT WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET
  • 8. BRAND ACTIVATION DATABASE DIA CONTENT Which are easy and LO Ongoing content legal to use GUE delivery TOOLS to create closed loop
  • 9. Customer data profiles Single customer views Targeted communication campaigns Closed Loop marketing programs
  • 10. Web visitors Social Media Views, Click-throughs, Web Tracking WWW.SITE.COM Unsubscribes Registered users Questionnaires Purchasers Data Source 1 De-Duplication E-Mail Response Mechanics: coupons, Data Central Mail barcodes ... Source 2 Marketing Call Ctr Database De-Duplication (User Profiles) SMS Mobile Data billing Source platform 3 Handling House
  • 11. A FEW SAMPLES OF OUR WORK (ALMOST) RANDOM SIMPLE, DIFFERENT LAYOUTS GRAPHICS THAT STAND OUT YES, AND DATA, TOO WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE
  • 12. 140 130 120 Brand A Price Level 110 100 90 80 -60 -30 0 30 60 90 120 150 Growth
  • 13. Brand A 38 Brand B 15 Brand C 5 Brand D 4 Brand E 3 Top 3 Brands Brand F 2 Brand G 2 Brand H 1 58% ... Brand Y 0 Brand Z 0
  • 14. 2007 2008 27ct 35ct Advertising Expenses per 1€ Retail Sales
  • 15. THE BETWEEN PURCHASE AND RE-PURCHASE GAP 2 purchases/year ys 1 2 3 4 5 6 7 8 9 183 184 185 186 187 188 Da
  • 16. IN SEARCH OF THE PRAGMATIC OPPORTUNIST
  • 17. A FEW SAMPLES OF OUR WORK (ALMOST) RANDOM SIMPLE, DIFFERENT LAYOUTS GRAPHICS THAT STAND OUT YES, AND DATA, TOO TO MATCH WITH YOUR MESSAGE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET
  • 19. PLUG PLAY Modern Man and His Technology (A Gameshow Concept) 19
  • 20. A FEW SAMPLES OF OUR WORK (ALMOST) RANDOM SIMPLE, DIFFERENT LAYOUTS GRAPHICS THAT STAND OUT YES, AND DATA, TOO TO MATCH WITH YOUR MESSAGE AS PURE AS POSSIBLE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE
  • 21. 1. 2. 3. I Want I Can I Do
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  • 24. A FEW SAMPLES OF OUR WORK (ALMOST) RANDOM SIMPLE, DIFFERENT LAYOUTS GRAPHICS THAT STAND OUT YES, AND DATA, TOO TO MATCH WITH YOUR MESSAGE AS PURE AS POSSIBLE ALIVE AND VIBRANT WHAT YOU SEE IS WHAT YOU GET WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET
  • 25. Brand Culture BrandNet www. .net
  • 26. E DIGITAL LIFESTYLE LEADERS THEY‘RE DIFFERENT ... ... BECAUSE THEY‘RE AHEAD
  • 27. E ... INSPIRING IDEAS FIND OUT ... ... NEEDS PHYSICAL PRESENCE THE INTANGIBLE ... ... HOW IT FEELS BUY INTO ...
  • 28. BRAND CULTURE AGENDA Identify Digital Lifestyle Leaders > Push customer collaboration program > Establish Digital Lifestyle Network Bring brand to life as live, 3D experience > Lounges in strategic shops > Connected Life & Work Simulator > Develop movable Expo show > Commission Expo exhibition center at central location in Berlin (+ take ownership of corporate art pool)
  • 29. A FEW SAMPLES OF OUR WORK (ALMOST) RANDOM SIMPLE, DIFFERENT LAYOUTS GRAPHICS THAT STAND OUT YES, AND DATA, TOO TO MATCH WITH YOUR MESSAGE AS PURE AS POSSIBLE ALIVE AND VIBRANT PULSING WITH A UNIQUE SPIRIT WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET
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  • 35. A FEW SAMPLES OF OUR WORK (ALMOST) RANDOM SIMPLE, DIFFERENT LAYOUTS GRAPHICS THAT STAND OUT YES, AND DATA, TOO TO MATCH WITH YOUR MESSAGE AS PURE AS POSSIBLE ALIVE AND VIBRANT PULSING WITH A UNIQUE SPIRIT WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET
  • 36. A FEW SAMPLES OF OUR WORK (ALMOST) RANDOM SIMPLE, DIFFERENT LAYOUTS GRAPHICS THAT STAND OUT YES, AND DATA, TOO TO MATCH WITH YOUR MESSAGE AS PURE AS POSSIBLE ALIVE AND VIBRANT PULSING WITH A UNIQUE SPIRIT WHAT WE DO IS WHAT YOU SEE WHAT YOU SEE IS WHAT YOU GET