Produce Your Authority

•

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Utah Digital Marketing Collective

By: Amy Schmittauer

Marketing

PAGE NUMBER5
2007
The Wedding Video
May
Upload First Content to
YouTube
2008

M A R K 0 3 P R E S E N T A T I O N
PAGE NUMBER6
2010
Side Hustle Business
Apr
First Conference
Oct

M A R K 0 3 P R E S E N T A T I O N
PAGE NUMBER7
2011
Savvy Sexy Social Launch
Mar
Full-Time Business Owner
Jan

M A R K 0 3 P R E S E N T A T I O N
PAGE NUMBER8
2016
640+ videos 3M+ views
TODAY

PAGE NUMBER10
KEYS TO
VIDEOCONTENT DESIGN
CONTENT FLOW
CONTENT DISTRIBUTION

PAGE NUMBER12
EVERY
VIDEO
YOUR BRANDL
YOUR MISSIONT
YOUR MEDIUMH

PAGE NUMBER13
strategy
statement
I make video for ________
about ________
so that I can achieve ______.

M A R K 0 3 P R E S E N T A T I O N
PAGE NUMBER PRESENTATION BY: MARKZUGELBERG17
O
PROBLEMS
PAIN POINTS
QUESTIONS
RITUALS
G SOLUTIONS
REMEDIES
ANSWERS
IDEAS

M A R K 0 3 P R E S E N T A T I O N
PAGE NUMBER20
YOUR
FIRST
VIDEO
ALWAYS
SUCKS

PAGE NUMBER21
10,000
HOURS TO
ACHIEVING
MASTERY
Malcolm Gladwell,
Outliers

PAGE NUMBER22
0 2500 5000 7500 10000
10000
160YOU
MASTERY

PAGE NUMBER23
0 2500 5000 7500 10000
10000
160YOU
MASTERY
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH
PUBLISH

PAGE NUMBER24
SubjectFirst
8 Second Rule
Loyalty
Treatm
ent
2
-5
M
ins
M
AX
Factor Time
To Close
Audible
&
ClearCTA
Minimal
Branding
Keep The Eyes Moving
*Gradient = Content Generosity
AMY'S AUTHORITY VIDEO FORMULA

PAGE NUMBER26
DISTRIBUTION
SOCIALQ
SEARCH#
COLLABV
REPURPOS
E
^

PAGE NUMBER27
YOUTUBE SEO
Main Keyword
How To
FIRST 5 WORDS
HEADLINE
Main Keyword
Meta Description
FIRST 2 LINES
DESCRIPTION
Main Keyword
Relevant Keywords
Personal Branding
COVER YOUR BASES
TAGS

PAGE NUMBER34
SHARE!
#SLCDMC
#VLOGGERinTRAINI
NG

PAGE NUMBER35
THANK
YOU
AMY SCHMITTAUER
subscribe:
amy.vide
@SCHMITTAST
IC

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Produce Your Authority

1. PAGE NUMBER1 PRODUCE YOUR AUTHORITYHOW TO CREATE VIDEO THAT BUILDS BRAND INFLUENCE

2. PAGE NUMBER2

3. PAGE NUMBER3

4. PAGE NUMBER4

5. PAGE NUMBER5 2007 The Wedding Video May Upload First Content to YouTube 2008

6. M A R K 0 3 P R E S E N T A T I O N PAGE NUMBER6 2010 Side Hustle Business Apr First Conference Oct

7. M A R K 0 3 P R E S E N T A T I O N PAGE NUMBER7 2011 Savvy Sexy Social Launch Mar Full-Time Business Owner Jan

8. M A R K 0 3 P R E S E N T A T I O N PAGE NUMBER8 2016 640+ videos 3M+ views TODAY

9. PAGE NUMBER9

10. PAGE NUMBER10 KEYS TO VIDEOCONTENT DESIGN CONTENT FLOW CONTENT DISTRIBUTION

11. PAGE NUMBER11 CONTENT DESIGN

12. PAGE NUMBER12 EVERY VIDEO YOUR BRANDL YOUR MISSIONT YOUR MEDIUMH

13. PAGE NUMBER13 strategy statement I make video for ________ about ________ so that I can achieve ______.

14. PAGE NUMBER14

15. PAGE NUMBER15

16. PAGE NUMBER16

17. M A R K 0 3 P R E S E N T A T I O N PAGE NUMBER PRESENTATION BY: MARKZUGELBERG17 O PROBLEMS PAIN POINTS QUESTIONS RITUALS G SOLUTIONS REMEDIES ANSWERS IDEAS

18. PAGE NUMBER18 USE PREDICTIVE SEARCH

19. PAGE NUMBER19 CONTENT FLOW

20. M A R K 0 3 P R E S E N T A T I O N PAGE NUMBER20 YOUR FIRST VIDEO ALWAYS SUCKS

21. PAGE NUMBER21 10,000 HOURS TO ACHIEVING MASTERY Malcolm Gladwell, Outliers

22. PAGE NUMBER22 0 2500 5000 7500 10000 10000 160YOU MASTERY

23. PAGE NUMBER23 0 2500 5000 7500 10000 10000 160YOU MASTERY PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH

24. PAGE NUMBER24 SubjectFirst 8 Second Rule Loyalty Treatm ent 2 -5 M ins M AX Factor Time To Close Audible & ClearCTA Minimal Branding Keep The Eyes Moving *Gradient = Content Generosity AMY'S AUTHORITY VIDEO FORMULA

25. PAGE NUMBER25 CONTENT DISTRIBUTION

26. PAGE NUMBER26 DISTRIBUTION SOCIALQ SEARCH# COLLABV REPURPOS E ^

27. PAGE NUMBER27 YOUTUBE SEO Main Keyword How To FIRST 5 WORDS HEADLINE Main Keyword Meta Description FIRST 2 LINES DESCRIPTION Main Keyword Relevant Keywords Personal Branding COVER YOUR BASES TAGS

28. PAGE NUMBER28 SAMPLE

29. PAGE NUMBER29 THE HARDEST PART?

30. PAGE NUMBER30 GETTING STARTED

31. PAGE NUMBER31

32. PAGE NUMBER32

33. PAGE NUMBER33

34. PAGE NUMBER34 SHARE! #SLCDMC #VLOGGERinTRAINI NG

35. PAGE NUMBER35 THANK YOU AMY SCHMITTAUER subscribe: amy.vide @SCHMITTAST IC