1. Startup Spiral for MAN 3802,
Section 3901
Principles of Entrepreneurship
Dr. Amy Sauers
by John R. Sullivan
October 6. 2012
2.
3. Startup Agile
Spiral Customer
Pain Point
Business Model,
Financials, & Solution
Health
-Boring Exhibits
Team & -Minimal Info Conveyed Niche Target
Delegation Market
- Low-Tech
Value Chain
Demo
Processes
Marketing &
Sales
4.
5. Startup Agile
Spiral Customer Pain
Point
Business Model,
Financials, & Solution
Health
- Upgrade Exhibits
- Leverage Cellphone
Team & Technology Niche Target
Delegation Market
- Appeal to Youth
- Custom, Updatable
Links
Value Chain
Demo
Processes
Marketing &
Sales
6.
7. Startup Agile
Spiral Customer Pain
Point
Business Model,
Financials, & Solution
Health
- Historical Societies
Team & - Every Community!
Niche Target
Delegation Market
- Volunteer Members
Value Chain
Demo
Processes
Marketing &
Sales
8.
9. Startup Agile
Spiral Customer Pain
Point
Business Model,
Financials, & Solution
Health
- Smartphone Users
Team & - Sell to Historical Society Niche Target
Delegation Market
Members
Value Chain Demo/Focus
Processes Group
Marketing &
Sales
10. Stationary Exhibits
Link to Videos: http://www.youtube.com/
watch?v=ECa97qnZMOc
&feature=player_embedd
ed
( Play Sample Video Above)
11. Startup Agile
Spiral Customer Pain
Point
Business Model, SMART Goals:
Financials, & Solution
Health
1) Identify 10 Local Historical Societies, by Sept. 30.
2) Visit 10 Society Websites, by Oct. 15
3) Read 10 Society Newsletters, by Oct. 31.
Team & Niche Target
4) Attend 10 Society Member Meetings, by Dec. 31.Market
Delegation
5) Identify & Meet 1 Rainmaker at each Society, by
Dec. 31.
Value Chain
Demo
Processes
Marketing &
Sales
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13. Startup Agile
Spiral Customer Pain
Point
Business Model,
Financials, & Solution
Health
Critical Processes
Team & 1) Order Taking Niche Target
Delegation 2) Manufacturing Market
3) Quality Control
4) Installation
5) After-Sale Follow-Up
Value Chain Demo
Processes
Marketing &
Sales
14.
15. Startup Agile
Spiral Customer Pain
Point
Business Model,
Financials, & Solution
Health
Team Members
- Marketing
Team & - Administration Niche Target
Delegation Market
- Operations
- Distribution
Value Chain
Demo
Processes
Marketing &
Sales
St. Petersburg Clearwater Airport has a number of historical aviation-related objects displayed throughout passenger terminal areas. I asked random passengers whether they knew the historical background of these pieces. Their responses ranged from, “I’m not interested” to “I would like to know more about it sometime.” A common complaint was that minimal info is provided with the displays, in short written format, and that they are scattered about the terminal, not grouped together. I asked those interested if additional information were available, via link to phones, I-pads, and laptops, including audio and video, would they access this? An overwhelming majority responded that if they were going to be in the terminal for an extended time, they would probably try this service. It seems, then, that a service could be created and marketed to enhance viewing of public displays and artwork, which would be similar to museum ‘walking tours.’ Travelers in a strange airport or visitors to public spaces could enjoy additional information delivered conveniently to their hand-held devices.
