1. Using Google Analytics To Optimize
Search Engine Marketing
Presentation By:
Abhinav Sabharwal

2. • Go to
• https://www.google.com/analytics
• Use your gmail id to log in

3. • If you don’t have a account just follow these steps
to sign up

4. • 1)Enter your email id and password
• You will then see a screen like this one

5. Click on sign up

10. Add the tracking code provided by the Google in web site
Verify by clicking on Check Status

12. • Once you have done all the steps wait for seven
days
• After seven days log in to Google analytics
account and you will see a page like this

13. Executive Overview Report
Different types of reports available
Executive Overview
Number of days for which data is
available

14. Different types of reports
• Lets see some examples
• You can click on a module and a detail description
of report is available online showing data trend
and description of report/graph

15. Single Report under
All Reports Heading
- Indicates subheading

16. Conversion Summary report

17. Marketing Summary report

18. Content Summary Report

19. Daily Visitors Report

20. Visits & Pageview Tracking report

21. Visitor Loyalty Report

22. New vs Returning Visitors

23. •
Keywords
To find out which keywords are searching your
page type the url of your page in Google search
box

25. First two are the
keywords that search
your page
These two lines are
the summary which
viewers can see on
page.
These lines are the
first two lines of text
on mane page
These are not
description or
keywords line which
only Google can see

26. • Once you have found the keywords go to the ftp
server where your web page is hosted and
download the index page
Keywords

27. • Open the index page in Microsoft front page
• Click on the HTML tag
Keywords

28. HTML Tag in
Microsoft front page

29. • After clicking the tab you will see source code
which looks something like this
Keyword Optimization

30. <META name="verify-v1" content="IgyaOniSlCg148cDHI6QwsdgAciwuSNnF/qPdYyv3O0=" �/>
•(This is a Google tracking code that needs to be put in website for Google analytics to work)
<title>HR Align - A HRMS Software|HRMS Solution | HR Technology | HR Software | Payroll Systems | HR Consultancy </title>
•(Title of the website Must contain the keyword)
<meta name="keywords" content="Human Resource Management Software HRMS, HR software,HR Solution, ">
•(Keywords= Words that define the content or the topic which your website represents)
<meta name="description" content="-HR Align HRMS is a software that allows you to unleash the hidden potential and latent talent
of your human capital, in an organized and efficient manner, by Linking People, Strategy and Performance.HR Align provides a high
value Human Resource Management solution to organizations that depend on effective and efficient Human Resource business
processes, HRMS Software has been developed by Neterson Technologies Pvt.Ltd., a Mumbai based firm.">
•(Description= A short summary of the text content of website, Should not be more then 200 words long)

31. • I have given you the different functions in source
code (highlighted in red) and a description of
what the code dose in black bullet points
Source code

32. <Meta name = "robots" content= "ALL">
•Tells Google to visit and index all pages of the website
<Meta name = "revisit-after" content= "15 days">
•Tell the Google to recheck the website after specified number of days
<Meta name = "distribution" content= "global">
•Tells Google to index the eb page for the whole world or specific country
<Meta name = "rating" content= "general">
•Do not mess around with this tag as Goggle automatically manages this tag

33. Keyword mapping
• By now you must have understood
what keyword your customer are
searching and to which keywords
your web page is responding to
• Just type in the keyword you think
your customer types in Google when
searching for your product/Service

34. • Open the first 3 or so pages that
Google throws up from the keyword
• Go to view option of your browser
• And click on “view source” option
• Find out what keywords and
description they are using and modify
your keywords accordingly
Keyword mapping

36. Thank You