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Social Media Strategy with the Redwood Area Chamber & Tourism

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Sarah Kuglin
Sarah Kuglin
TechnologieBusiness
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A Little About Me 4/29/2014 1 @sarahkuglin Sarah Kuglin Redwood Valley Technical Solutions Wife and Mother Business Owner Coffee Nut I’ve been called: • Web Designer • Internet Developer • WordPress Designer • Social Media Marketer • Social Media Consultant • Geek and Nerd • Passionate about the Web • Not Scared to Share My Opinion • Addicted to my Devices • Always Connected…….. Me with my Social Media Mentor – Mari Smith
Our Team 4/29/2014 2 Sarah Kuglin Owner, Web Designer and Digital Marketing Consultant Bryanne Freitag Digital Marketing & Social Media Manager Colleen Marcus Content Marketing Manager http://rvtechsolutions.com/ meet-the-team/
Social Media is a conversation… 3 supported by online tools.
4/29/2014 4rvtechsolutions.com http://youtu.be/x0EnhXn5boM
Social Media 4/29/2014rvtechsolutions.com 5 The intersection of technology and social interaction to create, share, or connect online.
4/29/2014 6
Why Twitter For Business? http://youtu.be/BGirUZq1WtQ
Social Media & Business 4/29/2014rvtechsolutions.com 9
10
Make A Plan 4/29/2014 11 www.socialtimes.com
4/29/2014 12
Goals 4/29/2014rvtechsolutions.com 13
Have Clear Objectives 4/29/2014rvtechsolutions.com 14 SMART= Specific, Measurable, Attainable, Realistic and Timely.
4/29/2014rvtechsolutions.com 15
Strategy 1. What Social Networks 2. Your Target Audience 3. When To Post & How Often 4. Attract, Engage and Inspire 4/29/2014rvtechsolutions.com 16
Strategy 4/29/2014rvtechsolutions.com 17 http://rvtechsolutions.com/find-when-your-facebook-fans-are-online/
Execute the Strategy 1. How To Use Content to Build Relationships 2. Convert Followers Into Customers 3. Reputation Management 4. Measure Your Efforts 4/29/2014rvtechsolutions.com 18
Build Relationships 4/29/2014rvtechsolutions.com 19 People Still Do Business with People the Like, Know Trust
4/29/2014rvtechsolutions.com 20(Photo via Flickr/C Simmons)
4/29/2014Footer Text 21 Helpful Is The New Viral -Hubspot
4/29/2014Footer Text 22
Content Marketing Is 4/29/2014rvtechsolutions.com 23 …identifying the content your audience is looking for, and distributing it to all the places they look for it. – Michael Brenner
What is Content • Content Marketing is anything you create to share and tell your story. o Blog Post or Web Page o Magazine or Newsletter Article o Video o Talking at an Event - Slideshow o Email o Tweets or Facebook Status Update o Photos and Infographics o Posters, Brochures and all Printed Material 4/29/2014rvtechsolutions.com 24
Content Marketing 4/29/2014rvtechsolutions.com 25
Content Marketing 4/29/2014rvtechsolutions.com 26
Social Influence 4/29/2014rvtechsolutions.com 27
Content Ideas 1. Specialized Knowledge and Expertise 2. Share Quotes – Especially as a photo or graphic 3. Curate Quality Content – “OPC” 4. Repurpose Material 5. Remind Your Community of What You Offer 6. Provide a Solution to Their Problems!! 4/29/2014rvtechsolutions.com 28
Content Ideas 4/29/2014rvtechsolutions.com 29
Solve Their Problems! 30
Content Marketing 4/29/2014rvtechsolutions.com 33
Content Curating “OPC” Find Content and Information to Share • Google Alerts - www.google.com/alerts • Content Gems – www.contentgems.com • Newsle – www.newsle.com • Social Mention – www.socialmention.com • Follow Influencers on Social Networks -create Twitter Lists • Subscribe to RSS Feeds 4/29/2014rvtechsolutions.com 34
4/29/2014Footer Text 35
4/29/2014Footer Text 36 http://rvtechsolutions.com/facebookrefer/
4/29/2014 37 Corn Capital Innovations Team
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4/29/2014rvtechsolutions.com 45 Contests
4/29/2014rvtechsolutions.com 46 Contests
Make Content Sharable 47
Social Hub 48
Engage 4/29/2014rvtechsolutions.com 49 Don’t forget to interact with your fans and followers!
Convert Followers Into Customers • What do your followers need to do next… o Subscribe to my Blog o Subscribe to my Email List o Attend an Event o Become a Member o Purchase my Products or Services 4/29/2014rvtechsolutions.com 50
Content Calendar 4/29/2014rvtechsolutions.com 51
Management Tools 4/29/2014rvtechsolutions.com 52 www.hootsuite.com
Facebook Scheduler 4/29/2014rvtechsolutions.com 53
Negative Feedback 1. Treat Negative Feedback like any other customer service issue 2. Respond Immediately 3. Do your best to move the conversation offline 4. Don’t remove negative posts (with exceptions) 5. Swearing & Spamming can be removed 4/29/2014rvtechsolutions.com 54
55
Facebook Insights 4/29/2014 56rvtechsolutions.com
Facebook Insights 4/29/2014 57rvtechsolutions.com http://rvtechsolutions.com/find-when-your-facebook-fans-are- online/
4/29/2014rvtechsolutions.com
4/29/2014
Changes 4/29/2014rvtechsolutions.com 60 Social Networks & Tools are always changing, but conversations online are not.
What’s Next 4/29/2014rvtechsolutions.com 61 1. Facebook: Reach, Custom Audiences 2. New Networks 3. Mobile Marketing will be Main Stream 4. Social + Web + Email
Content & Social Media 4/29/2014rvtechsolutions.com 62 1. Make a Plan 2. Set Goal & Have Clear Objectives 3. Create a Strategy & Get Creative 4. Measure the Results
Conversations Online QUESTIONS? View Slides At: Ask Questions and offer Feedback! linkedin.com/in/sarahkuglin facebook.com/rvtechsolutions twitter.com/sarahkuglin Gplus.to/rvtechsolutions 4/29/2014rvtechsolutions.com 63

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Social Media Strategy with the Redwood Area Chamber & Tourism