1. A Little About Me
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@sarahkuglin
Sarah Kuglin
Redwood Valley Technical Solutions
Wife and Mother
Business Owner
Coffee Nut
I’ve been called:
• Web Designer
• Internet Developer
• WordPress Designer
• Social Media Marketer
• Social Media Consultant
• Geek and Nerd
• Passionate about the Web
• Not Scared to Share My Opinion
• Addicted to my Devices
• Always Connected……..
Me with my Social Media Mentor – Mari Smith
2. Social Media is a
conversation…
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supported by online tools.
4. Social Media:
The intersection of
technology and social
interaction to create, share,
or connect online.
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5. Social
Media
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78% of consumers search
online before buying a
product and 66% of these
people purchase on the
internet (Hubspot)
Graphics:www.socialtimes.com
6. Social Media & SEO
6
Image Source: onlinemarketingblog.com
12. Strategy
1. Who – target audience
2. What – campaign or overall goal
3. Why – grow your reach, awareness
4. Where – which social networks
5. How – time, tools, people, budget
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19. Twitter Profile
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1. Make sure your profile is complete.
2. Add a Photo or Logo for your profile image.
3. Create a custom background with your
branding
4. Create a cover photo that works with your
profile image and text
5. Complete all information! Use key words and
terms in your descriptions.
**Go to the Gear in the upper right hand corner of
the page > Settings > Profile & Design
21. Tweet
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1. A Tweet is your Twitter Message
2. Limited to 140 Characters including
hashtags, mentions and links.
3. Use the Compose New Tweet box on the
top right or the box below your profile
information.
4. Add photos and locations
5. Tells you # of characters remaining
23. Followers & Following
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1. People can follow you, if your profile is public
(not protected) - suggested for business.
2. Follow industry leaders, customers and people
talking about your interests or industry.
3. Follow others who follow you (if appropriate)
4. Use the #Discover Tab to find people to follow
by Tweets, Activity, Who To Follow, Find
Friends via Email and Search & Categories
5. You can see who follows other people and
follow them as well.
25. #Hashtags
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1. Hashtags are searchable terms based on a
conversation that begin with the pound sign
and do not have spaces.
2. People use #hashtags to search interests,
topics of discussion, products and services.
3. Try to use #hashtags at least 50% of the time
and make them specific.
4. Create hashtags out of keywords in your tweet
#socialmedia #twitterforbiz #WordPress
27. #Hashtags for Biz
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1. Holding an event? Create a hashtag.
#ruralconnectionsmb
2. Search for your business name or
products – talk with them, see if you
can help – but don’t always try to sell.
3. Search for people talking about your
industry, business or products and
interact with them. #webdesign
29. Links & Images
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1. Links are vital to Social Media
Success! Add a link to your
website, blog, videos, other social
profiles, etc. to market your
business.
2. Simply Copy and Paste a Link URL
into your Tweet (usually at the end)
3. Add images to your tweets for
visual appeal and interest.
31. Retweets
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1. You can Retweet other people’s
Tweets to share the message with
your followers
2. Use RT in front of the message or use
the Retweet button.
3. Encourage others to Retweet your
tweets to grow your reach and spread
your message too!
33. Favorites
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1. You can Favorite other people’s and
brands tweets – adds a star to the tweet on
your profile.
2. Similar to a Facebook Like – the tweeter
gets a notification as well.
3. See what you have favorited – visit the Me
tab.
4. See what others have favorited by looking
at their profile.
36. @Mentions
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1. Create conversation by mentioning
a profile (@pagename)
2. Mentions show up on your page and
their page too.
3. Use @mention to talk back and
forth or just “mention” or give them
props – a referral.
39. Trending
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1. Trending topics are the most popular
#hashtags or terms at any given time.
2. Trending Topics appear on the left column
of your Twitter Page.
3. Trending Topics can be based on your
location and who you follow.
4. Click on the hashtag to see all
conversations around the trending topic.
41. Lists
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1. Create Lists to categorize and segment
your followers.
2. Lists can be public or private.
3. Others can subscribe to your lists too.
4. Lists can be open or locked – only you can
add members to it.
5. Your lists are displayed on your profile
page on the left hand side.
49. HootSuite
• Goal: Drive traffic, gain followers, initiate shares
• Objectives & Strategy: How, where, and when
will you obtain your goal
• Measure: The numbers using statistics & tools
o How many participants
o How much did they spend at the event
o Number of new followers / fans
o Number of impressions of your campaign
o Number of mentions
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50. Examples of Measuring
• Goal: Drive traffic, gain followers, initiate shares
• Objectives & Strategy: How, where, and when
will you obtain your goal
• Measure: The numbers using statistics & tools
o How many participants
o How much did they spend at the event
o Number of new followers / fans
o Number of impressions of your campaign
o Number of mentions
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51. Twitter for Biz?
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1. Build Relationships through Conversations
2. Search for Topics and #hashtags to create conversations on,
retweet valuable tweets, mentions others, etc.
3. Follow your influencers and leaders in your industry.
4. Inspired people to take action! Use #hashtags often.
5. Include links to your website & blog.
6. Always use a call to action where possible.
7. Remember, people are researching before buying or even
calling. Share valuable and helpful information on social
networks so they look to you as an influencer in your industry.
52. Twitter Tricks
• Shorten URL’s: HootSuite or http://goo.gl/ (tracks in
your Google Analytics)
• Widgets – add tweets and links on your website & blog.
• Twitter Ads to grow your following
• Use Instagram to publish photo Tweets
• TweetChat – Awesome!!
• Someone is saying something bad about you… DM’s –
Don’t open or click on them!
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55. Conversations Online
Remember that the social networks may have
different ways of sharing information, but the
concept of connecting through conversations
with online tools stays the same.
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Like most marketers, you might have began using social media because it was new and fun. "Everyone else is doing it… it’s new, it’s free, it’s cool!“Start social media planning like any other strategic marketing plan. You have to start with the business mission!**One of the biggest challenges to successfully using social media for your business is what to post, when to post it, and to find a way to track your efforts to see if you are meeting your goals and making your time worthwhile.If you create a plan that follows the goals of your business in general, you will see many great rewards from using social media.
Twitter also gives you suggested people to follow based on your location, who you follow, your interests, what you are talking about, etc.
