Discussion about using tools like Twaitter, Twitterfeed, and Paper.li to help get your stories out.

1. Using Tools to Maximize Distribution of
Your Stories
Stan Skrabut
University of Wyoming Extension
@uwcesedtech #uwces
http://www.slideshare.net/skrabut

2. People are changing how they get their news.

3. You are a writing professional trying to
promote your organization.

4. Presently, promoting your stories to all the different
social media sites takes too much time and energy.

5. You want to expand the reach of your
stories using less effort.

6. Let me show you how to get more
distribution with less effort.

7. How you are
creating and
distributing your
stories has been
changing.

8. Here are some trends from the Pew Research Center’s
2011 Annual Report on American Journalism.

9. All news platforms are losing viewership...
except the Web.
Source: Nielsen Media Research, Pew Research Center for the People & the Press, Audit Bureau of Circulations.

10. More people get news from Web than newspapers.

11. Nearly 50% of Americans get news from
mobile device.

12. More news is broken on the Web than ever before.

13. Social media has had a significant impact on
journalism.

14. You can distribute your news to a larger audience,
quicker.

15. You are competing with the general public
to create news and stories.

16. You can leverage social media for more than
just promoting your stories.

17. You can scan for story ideas or trends.

18. You can look for interview subjects.

19. You can poll users on their opinions.

20. Tools for
leveraging Social
media.

21. These tools will help you post to multiple places
from both desktop or mobile devices.

22. Tweetdeck is a desktop tool to help post
single posts to multiple sites.

23. HootSuite posts a single post to multiple Twitter,
Facebook, and other social media sites.

24. Twitterfeed allows you to set up feeds to
distribute to Twitter and Facebook.

25. Here are tools that you can schedule single
or recurring posts.

26. Twaitter allows you to plan and create posts at the
initial planning stage rather than post in real time.

27. This tool will allow you to aggregate a
number of posts into your own newspaper.

28. Paper.li allows you to create a “newspaper”
that is automatically sent to Twitter.

29. Here is how University
of Wyoming Extension
is integrating our
efforts

30. The University of Wyoming is focusing on
five specific social media tools.

31. We have two primary Twitter accounts for distributing
our content (@uwcesedtech @uwagguy).

32. We have one Facebook fan page for Extension with
countless fan pages for departments and programs.

33. We use Scribd to distribute our publications and
bulletins.

34. We have one primary Youtube account
with other secondary accounts.

35. We have changed how we post our news, we
now use WordPress to post our news stories.

36. We are using three tools to help maximize our
distribution efforts across our content creation efforts.

37. We use Twaitter to post branding messages
to Twitter.

38. We use Twitterfeed to send our news to
Twitter and Facebook.

39. We have two Paper.li “newspapers,” one for Twitter
accounts we are following and one for news blog.

40. University of Wyoming Extension future distribution
plans include other user created content.

41. We are planning to autofeed Youtube
videos, podcasts, blogs, and other RSS feeds.

42. Our current distribution to three Twitter
accounts and one Facebook account is 1,590.
1,590

43. We remind our distribution lists of social
media capabilities at least quarterly.

44. Using Tools to Maximize Distribution of
Your Stories
Stan Skrabut
University of Wyoming Extension
@uwcesedtech #uwces
http://www.slideshare.net/skrabut