Your digital footprint, including everything found online about you through both your active and passive presence, can significantly impact your reputation and career opportunities. Employers and colleges regularly search applicants online and 70% have rejected candidates due to questionable content. You should curate your digital footprint to present a professional, positive image by controlling privacy settings, selectively connecting with others, using your real name consistently, and carefully considering anything you post or share online. Maintaining an active, controlled digital presence through profiles highlighting qualifications and personality can help develop a positive digital footprint.

1. Does your
digital footprint
stink?
Stan Skrabut
@uwcesedtech
#uwces
http://www.slideshare.net/skrabut

2. What you do electronically is adding to your digital
footprint.

3. Each one of you has a digital footprint that affects
your reputation.

4. You may be aware that you have a digital footprint but do you
know if it is helping or hurting your reputation?

5. You want to present the best image possible through
online sources.

6. I will show you strategies to take to help create a
positive digital footprint.

7. What is a digital
footprint?

8. A digital footprint is everything found online
about a person.

9. Your active digital footprint is everything that you
intentionally placed online.

10. Your passive digital footprint is everything that
someone else wrote or posted about you.

11. You are striving for a positive image or “brand”.

12. The easiest way to find your digital footprint is
to search for your name on Google.

13. Not only search for your name, but also search with
modifiers such as jobs or schools.

14. Work to improve your SERP “search engine results
page” status.

15. What you do and
say online has
consequences.

16. Employers and school admissions regularly
check social media on new applicants.

17. 70% of recruiters have rejected applications because
of questionable content.

18. Some employers have hired a candidate based on what
they have found online.

19. To be hired or admitted, you need to maintain a
professional and positive image.

20. What employers and colleges do not what to see.

21. Do not post provocative or inappropriate photos.

22. Do not post about drinking or drug use.

23. Do not bad mouth or rant about previous employers,
co-workers, or clients.

24. Do not use poor communication skills such as
emoticons or text language.

25. Do not make derogatory, discriminating, or harassing
comments.

26. Do not lie about qualifications.

27. Here are things that employers and colleges do
want to see.

28. Do create a profile that highlights your personality.
Are you a good fit?

29. Create a profile that highlights your qualifications.

30. Show your creativity.

31. Demonstrate your communication skills.

32. Show that you are well-rounded.

33. Show off your awards and accolades.

34. Posts from other people when they are speaking good
about you.

35. Here are strategies
for developing a
positive, active
digital footprint.

36. Control your privacy in the different applications to
allow only what you want to allow.

37. Don’t give out personal information, or personal
information of others.

38. Increase the privacy settings so that you can highlight
the positive, and restrict access to the negative.

39. Be selective of the “friends” you connect to.

40. A positive digital footprint is a matter of being found.
Create profiles on key sites, and use them.

41. Use your real name when creating accounts. Your
name is your brand.

42. Be selective about which sites you join.

43. Control your message by thinking about
everything you post.

44. Do not post anything you would not be able to say in
front of friends, coworkers, family, and teachers.

45. Always pause before you hit the submit button to read
what you have written.

46. Producing online content such as blogs and videos
helps to highlight your creative side.

47. Do not hide behind the computer screen to say things
that you would never say in person.