12. Who is MobiWebŸ? MobiWebŸ A Mobile Marketing Company⊠that partners with organizations & individuals who are challenged withengagingtheir audience in aninteractivemanner through mobile devices.
13. What We Do Create Interactive Mobile Directories⊠together with⊠Custom âMade for Mobileâ Interactive Websites that help businesses⊠a) Get found faster and connect to audiences quicker b) Engage users with an easy to read, easy to navigate platform c) Create revenue via mobile advertising & mobile commerce d) Create a positive brand experience on the mobile internet www.mobiweb.mobi
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15. Users having difficulty accessing, reading, or navigating a âprimaryâ website from a web-enabled cell phone.
16. Reaching majority of web-enabled cell phones through a mobile website and/or ad/promotionalcampaign
32. The Market Opportunity MobiWebŸ Mobile Web access will surpasstraditional PC access by⊠2013 Gartner Research 2010
33. What Google is Saying About the Mobile Web ââŠpeople are moving to data-friendly mobile devices very quickly, withsearch traffic growing quite a bit faster than on PCs Google CEO Eric Schmidt January 22nd, 2010 "We think there is the potential to actually make this Mobile Web better than the PC Web.â Jonathan Rosenberg SVP, Google Product Management January 22nd, 2010 .
46. Find Relevant Information onLarger Screen Web-Enabled Phones
47. The Mobile Marketing Package MobiWebÂź To Attract, Engage, & Retain MobiDirectoryÂź To Get Found Positive Experience With Company Brand Competitive Advantage
51. Scroll down alpha order or search by category Click eyeglass for Google, Yahoo & general searches (sites may not be mobile friendly)
52. 4 âGet Foundâ Mobile Marketing Options Basic Listing Sandy Kosloff ICI Enterprises. LLC 7047 E. Greenway Pkwy Scottsdale, AZ 85255 www.mobiweb.mobi www.mobiweb.mobi/blog 602.820.1300 Option 1 âPersonalâ Mobile Website Option 2 Option 3 Semi-Custom âBusinessâ Mobile Website Option 4 Custom âBusinessâ Mobile Website
53. Option 1: Basic MobiDirectoryÂź Listing Go to MobiDirectory.net Sign-up from cell phone Sign-up by Cell Youâre listed Sandy Kosloff ICI Enterprises. LLC 7047 E. Greenway Pkwy Scottsdale, AZ 85255 www.mobiweb.mobi 602.820.1300 Users click for Quick Connect
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55. Add a Blog tab ( no additional charge) Add a Customer Survey Tab ( extra charge)
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57. Add a Blog tab ( no additional charge) Add a Customer Survey Tab ( extra charge)
58. Option 4: Custom MobiWebÂź Business Multiple Tabs/Pages
59. Add Custom Features & Multiple Pages MobiWebŸMain Page Second Page Third Page & More⊠Additional pricing for special applications ( i.e. database integration, mobile commerce, reservations)
68. Anyone who signs up for a MobiWebÂźSiteautomatically receives a âBasic MobiDirectoryÂź Listingâ Sandy Kosloff ICI Enterprises. LLC 7047 E. Greenway Pkwy Scottsdale, AZ 85255 www.mobiweb.mobi 602.820.1300 MobiWebÂź The MobiWebÂźicon will appear under listing for a âquick connectâ to your MobiWebÂź site
69. Mobile Marketing âPackageâ Pricing Business Semi-Custom Business Custom Basic Listing Personal American Red Cross National Headquarters2025 E Street, NWWashington, DC 20006Phone: (202) 303 5000 Fax: (202) 303 5431www.redcross.org support@redcross.org $99 yearly; includes 1 yr. hosting; set-up and design fee included; personal photo; includes acceptance of sponsor ads/banners; add/edit content via cell phone; four tabs max; limited content; 12 changes per yr $995 per tab; includes 1 yr hosting with acceptance of sponsor ads/banners; unlimited pages & content; custom look; 12 changes per yr $399 yearly; includes 1 yr hosting with acceptance of sponsor ads/banners; four tabs max; includes photo; 12 content changes per yr FREE; basic listing with simple contact info; listing automatically included with Personal, Semi-Custom & Custom sites
70. Mobile Marketing is a set of practices that enables organizations to communicate and engagewith their audience in an interactive and relevant manner through any mobile device or network Mobile Marketing Definition Mobile Marketing Association Nov. 2009
77. Attract MobiWebŸ Use⊠With Current Web Domain & Attach to Existing Website OR As a Solo Mini-Website MobiWeb.mobi/quiznos www.quiznos.com
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80. Engage Use for Quick, Short-Term Campaigns Up to 2 weeks turnaround (depending on requirements)
81. Engage Use with Traditional Ad Campaigns Television Tradeshows/Events Radio Visit mobiweb/ces Visitmobiweb/oprah Visit mobiweb/quiznos Print Billboards Internet banners MobiWebÂź Visit mobiweb/quiznos Visitmobiweb/subway Visitmobiweb/coleman
82. Engage Mobile Commerce Solutions conduct a credit card transaction⊠with a secure single-click Increase Conversion Rates & Revenue
84. Engage Insert a MobiDirectoryÂźâwidgetâ on your primary site⊠View our profile in MobiDirectoryÂź Users click widget to reach⊠your MobiDirectoryÂźListing
88. MobiWebÂź The MobiWebÂź Advantage 10 Years Proven Expertise optimizing mobile internet user experience - â since 2000 (competitors were founded between 2001-2007) First to develop a patent-pending mobile platform that can be easily read & navigated on web-enabled cell phones Partnership with major Marketing Communication firm(s)that allows mobile marketing bandwidth, e-commerce, SMS Text, & full-service customer care solutions Offers a Comprehensive Mobile Marketing âPackageâ (Patent-pending stipulates full-servicesolution) Ability to Monetize thru sponsorships (banner space for companies to advertise)
90. Comparison Click here and you get this We clicked on all sites listed here. 60% were NOT mobile friendly even though they claimed to be the âbestâ mobile websites in their category. Hard to navigate from Home Page to this page
91. Comparison This âmobileâ website lists other mobile websites. But, 70% are hard to navigate and read from an iPhone
92. MobiWebÂź Screens & Lists only discretionaryuser-friendly mobile sites Competitive Differentiator
103. Rate a product or serviceHard to Read Small Print Difficult to Navigate
104. Compare with other âMade for Mobileâ Websites⊠Easy to UseâŠEasy to Read interface & navigation Consistency from site to site Competitive Differentiator
106. MobiWebÂź MobiWebÂź is a Mini-Website Server - Based Anyone, can Access Anywhere, Anytime
107. App Usage Soaring in 2010 Because Businesses want More âStandardizationâ MobiWebÂź will soar because it automatically interfaces with most web-enabled cell phones
108. With a MobiWebŸ, you can easily move from ⊠MobiWebŸ site to MobiWebŸ site
109. In an app environment, users canât move consistently from App to App and⊠Competitive Differentiator Are Hesitant to exit and move from App to Website
110. Challenge with Apps vs Mobile Web Browser Apps MobiWebÂź Less expensive; easier to support and maintain Server-based platform â anyone can access anywhere, anytime; more powerful No downloads or installation required for users Can use with PCâs and most web-enabled cell phones Quick turnaround with no âproprietaryâ development and additional testing time required. Costly to create a single app Limited to particular cell phone users, distribution & market size Requires downloading and installation for users; robs space; needs constant updating and data copying Only runs on specific cell phone devices Time intensive to adapt for each smartphone( 5 apps/ 5 phones)
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112. An app can be jarring to take users out to a web browser
113. Easier to build and debug. An app requires specialized coding to make native app work properlyZD Net, Dec. 2009
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116. Mobile site sold 80% more airline tickets than appUsers were very reluctant to leave app environment by clicking ad Mobile Web ad formats appear to be more effective than App ad formats
117. App Reach is Limited Most canât reach PCâs and are⊠Competitive Differentiator Restricted to specific manufacturers
118. Whereâs the Focus in Mobile Marketing? January 2010 survey by R2integrated (R2i), a leading Internet marketing and technology company⊠52 % marketerswould focus on Mobile Web site 40 % marketerswould focus on mobile app Development (because ads/promotions are short-term for most campaigns) development
120. MobiWeb Results Long-Term Results Short-Term Results Costs up to 50% less than traditional promotional campaign Easier to support & maintain than an app Use with PCâs and most web-enabled cell phones Drives revenue through mobile commerce Faster mobile internet engagement Higher user satisfaction & brand experience Less expensiveto create than app Reaches critical mass faster with server-based platform Reaches anyone, anywhere, anytime (not limited to cell phone type) No downloads or installation required for users. Quick turn-around time for short-term promotional campaigns Increased Traffic & Revenue
mobile web content makes it tricky for traditional search engines to ply their trade. "Algorithms on the desktop web fall apart on the mobile web,Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/02/02/urnidgns002570F3005978D8002576BE00628461.DTL#ixzz0eUTFuW2V
Simple data entryConsistent & easy navigation to web contentCan be used on most web-enabled phones
$995 per page
MobiDirectoryÂź Basic Listing- Free. Sign-up via cell phone. Upgrade listing to Semi-custom or Custom and MobiWebÂź logo appears next to the listing. Click link.  MobiWebÂź  Semi-Custom (Two panel-For Personal pers. photo) â Free. Sign-up & add/edit content via cell phone/pc.  (Inc. Hosting w/full service as long as customer acknowledges/accepts sponsor ads will rotate on the bottom).   MobiWebÂź  Semi-Custom (Two panel-For Business co. logo) - $399.00 Sign-up & add/edit content by cell phone/pc. (Inc. Hosting w/full service 1 yr.). $199.00 each additional yr. MobiWebŸ  Custom- $995.00 per panel except special applications, i.e., reservations systems. * Weâll get more aggressive on pricing once we measure/understand costs. (Inc. One yr. Hosting w/full service and one upload/change per quarter and rotating ad on all personal & business )  Hosting each additional year- $995.00 inc. one upload/change per quarter .
Advertising can be delivered in many ways: âą Opt-in schemes to send ads via text or multimedia message âą Display space on websites accessed by mobile users âą Search-based ads (similar to PC search ads), that appear next to search results Understanding the Mobile Ecosystem âą Ads that are built into or served into games or other online applications like TV program guides âą Ads that accompany downloaded or streaming video, or mobile TV broadcasts
Value for customers. MobiWebÂź- NOT JUST AN APP! for marketing and promoting over web enabled cell phones; products, services, people, promotions, multiple locations, conferences, special events/appearances, Executives(great human resource tool), Entertainers. Increase sales, improve customer service ,  reps can send/ store on his/her web enabled phone, build trust & creditability before/after the sale or service, include info about company,  credentials, photos, contact info with quick connect, video, music, special offers/coupons, events, mobile commerce, survey customers and more! USE WITH YOUR EXISTING ADVERTISING!  Nancy? Is Your Company & Advertising âMobiWebÂź Friendlyâ ?Â
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