2.  Advertising’s view of
women?
 How advertisers alter
images?
 How do advertisements
affect women?
 Do ads have negative
affects in other aspects
of society?
 Why?
 Dove Evolution

3.  Most important- beauty, looks, body
 Ad women (“Real women”) shown as
unhealthy

4.  Flaunt ideals of
“true beauty”
 Models are
unhealthy
› Drugs, food
deprivation
 Girls of all ages see
these ads
 Drive women to
drastic measures

5.  Beauty above intelligence
 Ads enforce notions of inferiority

6.  Inappropriate web games
› “Miss Bimbo” website- UK
› Targets young girls
› Promotes sex, diet pills, lingerie, plastic
surgery

7.  Clothing retailers advertise sex to sell
products
› American Apparel features scandalous ads
› Objectifies women

8.  Sex-filled ads exploit
women
› Women depicted as
things, not humans
› Promotes violence

9.  Websites supporting eating
disorders, plastic surgery, diet
pills
› Websites and blogs giving “tips”
› Girls are beginning to believe this
is acceptable

10.  What we see vs. what is real
› Retouching
 Celebrities are living
advertisements
 Can circumstances
change?
› Magazines/designers
fighting back
› Healthy campaigns
› Organizations supporting
health and happiness