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Evolution
http://www.flickr.com/photos/mush2274/
http://www.flickr.com/photos/giddygoose/
Ubiquity (how commonplace)
                              Activities
                               Evolve                                 Utility

                                                                Commodity

                                    Product



                                            Custom built
                             Innovation
                                           Certainty (level of definition / standardisation)
Electricity
Ubiquity (how commonplace)




                                       Gramme Ring
                                       [Commercial,
                                          1860s
                                                                            G. Westinghouse
                                                                           [Utility Grid], 1890




                                 W. H.Wollaston
                             [Electric Motor], 1821


                                                                         Hippolyte Pixii
                                                                       [Generator], 1832



                                                      Certainty (level of definition / standardisation)
Computer
Ubiquity (how commonplace)


                                Resources


                                   IBM 650, 1954
                                                                              Commodity
                                                                              Hardware




                                                                      LEO, 1946



                             Z3,1941


                                                   Certainty (level of definition / standardisation)
Transmission
Ubiquity (how commonplace)


                               of news




                                            Certainty (level of definition / standardisation)
Business
Ubiquity (how commonplace)


                             Activities


                                                                io n
                                                        is at
                                                 d it
                                           m o
                                     o m
                                   C




                                                 Certainty (level of definition / standardisation)
Ubiquity (how commonplace)



                                                                                    Economies of scale.
                                                                                    (volume Operations)

                                                                                    Pay per use. (utility)




                                                                      Pressure
                                                                                    Focus on core. (outsource)
                                     Prof. Van Valen
                             The need to constantly evolve                          Speed (componentisation)
                             in order to stand still relative
                                    to an ecosystem.




                                                                Certainty (level of definition / standardisation)
Ubiquity (how commonplace)
                             Creative Destruction
                             Joseph A. Schumpeter
                                 (1883 - 1950)




                                                                                ti on
                                                                            o va
                                                                     i nn
                                                                es
                                                             rat
                                                          le
                                                       ce
                                                     ac
                                                nd
                                                                                  Componentisation
                                               a                              The rate of evolution of a
                                          es
                                        bl
                                                                              system is dependent upon

                                 E na                                           the organisation of its
                                                                                     subsystems.



                                           Certainty (level of definition / standardisation)
Ubiquity (how commonplace)




                             Transition                        Outsourcing

                             Confusion                         Suitability

                             Governance                        Competition

                             Trust                             Lock-in

                             Security                          Second source

                             Transparency                      Strategic Control


                                     Certainty (level of definition / standardisation)
Ubiquity (how commonplace)


                                                                   Economies of scale.
                                                                   (volume Operations)

                                                                   Pay per use. (utility)

                                                                   Focus on core.




                                                                   Vs
                                      Prof. Van Valen
                             The need to constantly evolve in      (outsource)
                             order to stand still relative to an
                                        ecosystem.
                                                                   Speed
                                                                   (componentisation)




                                                                                            Transition                       Outsourcing

                                                                                            Confusion                        Suitability

                                                                                            Governance                       Competition

                                                                                            Trust                            Lock-in

                                                                                            Security                         Second source

                                                                                            Transparency                     Strategic Control



                                                                                                           Certainty (level of definition / standardisation)
Variety of models

      Services



Consumer     Provider
Cloud?
Ubiquity (how commonplace)




                             Widespread



                                                    Feature Complete




                                      Certainty (level of definition / standardisation)
Ubiquity (how commonplace)


                                                       Utility




                             Certainty (level of definition / standardisation)
Ubiquity (how commonplace)




                                                                                  Economies of scale.
                                                                                  (volume Operations)

                                                                                  Pay per use. (utility)

                                     Prof. Van Valen                              Focus on core. (outsource)
                             The need to constantly evolve
                             in order to stand still relative
                                    to an ecosystem.
                                                                                  Speed (componentisation)




                                                                Certainty (level of definition / standardisation)
Ubiquity (how commonplace)
                             Creative Destruction
                             Joseph A. Schumpeter
                                 (1883 - 1950)


                                                                             ti on
                                                                         o va
                                                                  i nn
                                                             es
                                                          rat
                                                       le
                                                    ce
                                                  ac
                                           a nd
                                      es                                           Componentisation
                                    bl                                         The rate of evolution of a
                             E na                                              system is dependent upon
                                                                                 the organisation of its
                                                                                      subsystems.



                                             Certainty (level of definition / standardisation)
Ubiquity (how commonplace)




                             Transition                        Outsourcing

                             Confusion                         Suitability

                             Governance                        Competition

                             Trust                             Lock-in

                             Security                          Second source

                             Transparency                      Strategic Control


                                     Certainty (level of definition / standardisation)
Ubiquity (how commonplace)


                                                                   Economies of scale.
                                                                   (volume Operations)

                                                                   Pay per use. (utility)

                                                                   Focus on core.




                                                                   Vs
                                      Prof. Van Valen
                             The need to constantly evolve in      (outsource)
                             order to stand still relative to an
                                        ecosystem.
                                                                   Speed
                                                                   (componentisation)




                                                                                            Transition                       Outsourcing

                                                                                            Confusion                        Suitability

                                                                                            Governance                       Competition

                                                                                            Trust                            Lock-in

                                                                                            Security                         Second source

                                                                                            Transparency                     Strategic Control



                                                                                                           Certainty (level of definition / standardisation)
Variety of models

      Services



Consumer     Provider
Private Cloud is
  Cloud Computing


                                                         Oh, No it
                                                          isn’t.


    Oh, Yes it is.


http://www.flickr.com/photos/rainbowproject/3928445074/
£10,000
                                                    please.
http://www.flickr.com/photos/rainbowproject/3928445074/
“Disruptive shift of
  the computing
  stack to online
     services”
photos/videoplacebo/3481780379/
Cloud Camp ...
You must talk about
    Cloud Camp.




          http://www.flickr.com/photos/kevinsteele/
You must talk about
    Cloud Camp.
 If this is your first
Cloud Camp, you have
  to ask a question.
           http://www.flickr.com/photos/kevinsteele/
No Jargon


photos/videoplacebo/3481780379/
Public cloud               Private cloud

                           Eucalyptus        VM

                            Web UI         KVM Hyp.

                            Cloud           Node
                           Controller     Controller
                 EC2 API
                             Ubuntu Server Edition

                             Physical (bare bones)




www.ubuntu.com/cloud
Vendor Track
Cloud Camp
6.10 - 6.40 : Lightning Talks
Cloud Camp
6.10 - 6.40 : Lightning Talks
6.40 - 7.20 : The Unpanel
Cloud Camp
6.10 - 6.40 : Lightning Talks
6.40 - 7.20 : The Unpanel
7.45 - 9.00 : Vendor / Open Sessions.
Cloud Camp
6.10 - 6.40 : Lightning Talks
6.40 - 7.20 : The Unpanel
7.45 - 9.00 : Vendor / Open Sessions.
9.00 - 10.00 : Beer
Cloud Camp
6.10 - 6.40 : Lightning Talks
6.40 - 7.20 : The Unpanel
7.45 - 9.00 : Vendor / Open Sessions.
9.00 - 10.00 : Beer
10.00+ : Go Home.

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Simon Wardley's Introduction

  • 4. Ubiquity (how commonplace) Activities Evolve Utility Commodity Product Custom built Innovation Certainty (level of definition / standardisation)
  • 5. Electricity Ubiquity (how commonplace) Gramme Ring [Commercial, 1860s G. Westinghouse [Utility Grid], 1890 W. H.Wollaston [Electric Motor], 1821 Hippolyte Pixii [Generator], 1832 Certainty (level of definition / standardisation)
  • 6. Computer Ubiquity (how commonplace) Resources IBM 650, 1954 Commodity Hardware LEO, 1946 Z3,1941 Certainty (level of definition / standardisation)
  • 7. Transmission Ubiquity (how commonplace) of news Certainty (level of definition / standardisation)
  • 8. Business Ubiquity (how commonplace) Activities io n is at d it m o o m C Certainty (level of definition / standardisation)
  • 9. Ubiquity (how commonplace) Economies of scale. (volume Operations) Pay per use. (utility) Pressure Focus on core. (outsource) Prof. Van Valen The need to constantly evolve Speed (componentisation) in order to stand still relative to an ecosystem. Certainty (level of definition / standardisation)
  • 10. Ubiquity (how commonplace) Creative Destruction Joseph A. Schumpeter (1883 - 1950) ti on o va i nn es rat le ce ac nd Componentisation a The rate of evolution of a es bl system is dependent upon E na the organisation of its subsystems. Certainty (level of definition / standardisation)
  • 11. Ubiquity (how commonplace) Transition Outsourcing Confusion Suitability Governance Competition Trust Lock-in Security Second source Transparency Strategic Control Certainty (level of definition / standardisation)
  • 12. Ubiquity (how commonplace) Economies of scale. (volume Operations) Pay per use. (utility) Focus on core. Vs Prof. Van Valen The need to constantly evolve in (outsource) order to stand still relative to an ecosystem. Speed (componentisation) Transition Outsourcing Confusion Suitability Governance Competition Trust Lock-in Security Second source Transparency Strategic Control Certainty (level of definition / standardisation)
  • 13. Variety of models Services Consumer Provider
  • 15. Ubiquity (how commonplace) Widespread Feature Complete Certainty (level of definition / standardisation)
  • 16. Ubiquity (how commonplace) Utility Certainty (level of definition / standardisation)
  • 17. Ubiquity (how commonplace) Economies of scale. (volume Operations) Pay per use. (utility) Prof. Van Valen Focus on core. (outsource) The need to constantly evolve in order to stand still relative to an ecosystem. Speed (componentisation) Certainty (level of definition / standardisation)
  • 18. Ubiquity (how commonplace) Creative Destruction Joseph A. Schumpeter (1883 - 1950) ti on o va i nn es rat le ce ac a nd es Componentisation bl The rate of evolution of a E na system is dependent upon the organisation of its subsystems. Certainty (level of definition / standardisation)
  • 19. Ubiquity (how commonplace) Transition Outsourcing Confusion Suitability Governance Competition Trust Lock-in Security Second source Transparency Strategic Control Certainty (level of definition / standardisation)
  • 20. Ubiquity (how commonplace) Economies of scale. (volume Operations) Pay per use. (utility) Focus on core. Vs Prof. Van Valen The need to constantly evolve in (outsource) order to stand still relative to an ecosystem. Speed (componentisation) Transition Outsourcing Confusion Suitability Governance Competition Trust Lock-in Security Second source Transparency Strategic Control Certainty (level of definition / standardisation)
  • 21. Variety of models Services Consumer Provider
  • 22. Private Cloud is Cloud Computing Oh, No it isn’t. Oh, Yes it is. http://www.flickr.com/photos/rainbowproject/3928445074/
  • 23. £10,000 please. http://www.flickr.com/photos/rainbowproject/3928445074/
  • 24.
  • 25. “Disruptive shift of the computing stack to online services”
  • 26.
  • 29. You must talk about Cloud Camp. http://www.flickr.com/photos/kevinsteele/
  • 30. You must talk about Cloud Camp. If this is your first Cloud Camp, you have to ask a question. http://www.flickr.com/photos/kevinsteele/
  • 32. Public cloud Private cloud Eucalyptus VM Web UI KVM Hyp. Cloud Node Controller Controller EC2 API Ubuntu Server Edition Physical (bare bones) www.ubuntu.com/cloud
  • 33.
  • 35. Cloud Camp 6.10 - 6.40 : Lightning Talks
  • 36. Cloud Camp 6.10 - 6.40 : Lightning Talks 6.40 - 7.20 : The Unpanel
  • 37. Cloud Camp 6.10 - 6.40 : Lightning Talks 6.40 - 7.20 : The Unpanel 7.45 - 9.00 : Vendor / Open Sessions.
  • 38. Cloud Camp 6.10 - 6.40 : Lightning Talks 6.40 - 7.20 : The Unpanel 7.45 - 9.00 : Vendor / Open Sessions. 9.00 - 10.00 : Beer
  • 39. Cloud Camp 6.10 - 6.40 : Lightning Talks 6.40 - 7.20 : The Unpanel 7.45 - 9.00 : Vendor / Open Sessions. 9.00 - 10.00 : Beer 10.00+ : Go Home.