The Impact of Social Media with Mobile Devices - delivered to INET Colombo, Sri Lanka in May 2011

1. Skeeve Stevens
CEO Director
The Impact of Social Media
with
Mobile Devices
Wednesday, 25 May 2011

2. Social Media on Mobiles
INET Colombo, May 2011
WHAT ISTHIS SOCIAL MEDIA?
Social Media is an umbrella term that defines the
various activities that integrate technology, social
interaction, and the construction of words,
pictures, videos and audio.
(Wikipedia)
Social Media is a ‘two-way’ medium. It is people having
conversations online - It cannot happen in a one-way mediums.
i.e.TV, Radio, Newspapers, etc
Wednesday, 25 May 2011

3. Social Media on Mobiles
INET Colombo, May 2011
CULTURE OR GEOGRAPHICAL?
It is my personal belief that Social Media, its
trends, the issues it faces and the contents of this
presentation are relevant EVERYWHERE.
The only difference is WHEN, not ‘if’ it will
happen in your country, local area, age
demographic or language.
*Most facts in this presentation are US/Western based
Wednesday, 25 May 2011

4. Social Media on Mobiles
INET Colombo, May 2011
TIMELINE OF SOCIAL MEDIA
Wednesday, 25 May 2011

5. Social Media on Mobiles
INET Colombo, May 2011
SOCIAL MEDIA IN GENERAL
• What took so long?
• Social Media lives and breathes with the Internet
• Computers were expensive, large, uncommon
• Netbooks are now <$250
• Online Social activities (chat) were for geeks and nerds
• Was only for the young (universities drove growth of Internet)
• The iPad is just over 1 year old, the iPhone - 3 years old
• What will come next?
• In 2007 Time reported that Social Media overtook Porn as the #1
most popular activity on the Internet
Wednesday, 25 May 2011

6. Social Media on Mobiles
INET Colombo, May 2011
SOME AMAZING FACTS
• In 2010, GenY outnumbered Baby Boomers - 96% of them have joined a SN
• In 2008, 1 out of 8 couples who married met via Social Media - 2011 is (?)1 in 5
• If Facebook were a country it would be the 3rd largest in the world after China
(1.33b) and India (1.21b) - now with more than 500 million users - USA is 311m
• The fastest growing segment on Facebook is 55-65 year old females
• 95% of companies used LinkedIn as a tool to find/check-out employees
• GenerationY and Z consider e-mail passé…In 2009 Boston College stopped
distributing e-mail addresses to incoming freshmen
• The second largest search engine in the world isYouTube - yes Google is still #1
• More than 80% of Twitter usage is from outside of Twitter - 40% using apps and
40% using mobile devices
Wednesday, 25 May 2011

7. Social Media on Mobiles
INET Colombo, May 2011
SOME AMAZING FACTS
• Wikipedia has over 13 million articles and some studies suggest it is more
accurate than Encyclopaedia Britannica
• Facebook ‘users’ translated the site from English to Spanish in <4 weeks and
cost Facebook $0
• Hulu grew from 63 million streams in April 2008 to 373 million in April 2009
• 35% of new book sales on Amazon are e-books for the Kindle (if available)
• More than 1.5 million pieces of content are added to Facebook - daily
• 34% of bloggers post articles about products and brands- 54% post daily
• 90% of those who can skip adverts (like TiVo) do
• There are over 200 million blogs
• YouTube has over 100 million videos
Wednesday, 25 May 2011

8. Social Media on Mobiles
INET Colombo, May 2011
TIMETO REACH 50 MILLION USERS
Radio - 38 years
TV - 13 years
Internet - 4 years
iPod - 3 years
Facebook - 100million users in 9 months
and 200million 8 months later
iPhone Apps - 1billion in 9 months
Wednesday, 25 May 2011

9. Social Media on Mobiles
INET Colombo, May 2011
TRUST
90% of users trust peer recommendations
LIKE!
Wednesday, 25 May 2011

10. Social Media on Mobiles
INET Colombo, May 2011
SOCIAL MEDIA SECURITY
The emergence of social media and proliferation of mobile devices have
provided new avenues for malware and different forms of cyber attacks, a
new report from an Internet security firm has found.
The findings were contained in Symantec’s Internet Security Threat
Report,Volume 16, which showed a massive threat volume of more than
286 million new threats last year, accompanied by several new
megatrends in the threat landscape.
A large spam attack hit Facebook in the last week ‘ LIKE Spam’ - now
referred to as ‘LikeJacking’ - mostly annoyance but could be a serious
threat depending on the information they can access.
Wednesday, 25 May 2011

11. Social Media on Mobiles
INET Colombo, May 2011
SOCIAL MEDIA SECURITY
Leaking personal information online with mobiles
- Facebook Places, Foursquare,Twitter (add your location)
- Facebook “I’m on holidays in Europe” come home to find house robbed.
- One burglar was even arrested after stopping, mid-raid, to post an update on
his victim’s computer. Because he didn’t bother to log out, police were able to
trace him
- 40% of Facebook/Twitter users share information about where they are
- Social Media stalkers, sex offenders are using social media (but not much)
- Illinois bans sexual predators from SM - May 12, Denver arrests two SP’s for
using Facebook
http://pleaserobme.com/
Wednesday, 25 May 2011

12. Social Media on Mobiles
INET Colombo, May 2011
SOCIAL MEDIA IN A CRISIS
Japan
• Disseminating news
• Capturing news - unprecedented eyewitness videos
• Skype,Twitter, Facebook and Mixi used to tell their whereabouts and status
• Within 1 hour of the earthquake 1,200 tweets per minute were from Tokyo
• By the end of the day, 240,000 tweets had the hashtag #earthquakeinjapan
• In 1 day, 4.5 million people changed their status on Facebook to include:
Earthquake, Japan or Tsunami
• Google setup “Person Finder” web app - over 620,000 records
• Mayor Katsunobu Sakurai of Minami Soma City
plead for help onYouTube. As of April 10 the video
has been watched 330,000 times
Wednesday, 25 May 2011

13. Social Media on Mobiles
INET Colombo, May 2011
AFFECTING POLITICAL CHANGE
Tunisia
• Citizens discovered the revolution via Social Media
• They informed one another of updates, meetings, rally points, etc
• They mobilised using Social Media - co-ordinated
• SMS (Text Messages) and Twitter the most used
• Al Jazeera recognised the coming revolution by reading blogs, following tweets and
other social media avenues
“I am certain its (the revolution’s) success is entirely correlated to
the ubiquity of the mobile phone and the Internet,” blogged Aly-Khan
Saatchu, an investments banker based in Nairobi.
• Egypt, Lybia, Syria, China (tried to - but authorities were ready!) Others will come
Wednesday, 25 May 2011

14. Social Media on Mobiles
INET Colombo, May 2011
CHANGING LANGUAGE
“Wot r u doin 2day. Cum wif me 2 da clb. ROFL @ dat chk last nite! xox5”
• Mobiles started it with SMS (point to point) - Email advanced it (point to multi-
point) and Twitter refined it (point to any-point)
• Life in 140 characters
• Twitter set a standard. Concise tweets had wide spread influence
• Response?
• You can’t ignore it
• You need to understand it - Business, Parents - even Governments
• Is 140 characters enough for non-english languages?!
• Affecting the real world.‘ROFL’ ‘Like!’ ‘Dislike’ ‘Unlike’ ‘Fail’ ‘FTW’ ‘friending and
unfriending’, OMG, BFF,TTFN, etc - Local language equivalents
• SM still has no non-verbal queues - body language, looks, tone, etc - expect this to
change somehow
• Most smart phone handsets in Asia are coming out with local language input
Wednesday, 25 May 2011

15. Social Media on Mobiles
INET Colombo, May 2011
SOCIAL MEDIA ON MOBILES
• Social Media did not really exist on early mobile phones
• Early phones did not have the ‘app’ capabilities - or were too weak
• Small screens, low-res graphics, pre-color
• WAP didn’t cut it - not media rich enough, transactional
• Smart Phones are the #1 reason for the growth
• Provided the ability for Apps
• Hi-res graphics
• Real Internet connection
• Tablets will enable richer content creation while on the move
• Mobile Providers using free traffic to SM as incentives
• Will video ever be popular? TV,Video Calls, Skype, Facetime, etc... weak uptake
From Low-End Basic Phones... ...to Feature Phones... ...to High-End Smartphones
Wednesday, 25 May 2011

16. Social Media on Mobiles
INET Colombo, May 2011
SOCIAL MEDIA ON MOBILES
• Mobile networks changing - 4G.... what’s next?
• How fast do we need? What will it give us?
• Social Media appliances -YouTube cameras, Flip, etc
• Mobile doesn’t have to be live - feature for later download
• Cheaper smart phones will accelerate demand in many Asian countries
• If a cheap handset appeared - hundreds of millions would start using
Social Media online in a very short period of time
• Would the Telco’s actually be ready for that number of people?
• Handset subsidies could help - Telco orVendor - contracts a problem
in Asia
• Android is assisting the take up of smart phones - free to
manufacturers and developers.
Wednesday, 25 May 2011

17. Social Media on Mobiles
INET Colombo, May 2011
PSYCHOLOGY OF SOCIAL MEDIA
We’re desperate to communicate - always have been, always will be
We’re social creatures by nature - age, race, social demographics don’t matter anymore
Classic media is ‘one-way’ - TV will change, radio will change - maybe movies will change?
Socially Influenced TV? Many years ago - Let the Blood Run Free
Advertisers are desperate to be relevant - but are terrified of consumers who talk back
I have something to say and I WILL be heard
We are starting to tolerate deception by advertising much less - tell me the truth
Social Activism - Online tsunami can mean an offline response
More about the mind and less about the physical - Social Media is removing classic barriers of
beauty, fashion, age and sex - which is why online dating is so popular - get to know before
physical judgement
Millennials (born 1999>) are now 11-12 years old - they LIVE and breathe Social Media - 96%
Less about Brands and more aboutYou
Wednesday, 25 May 2011

18. Social Media on Mobiles
INET Colombo, May 2011
FUTURE OF SOCIAL MEDIA
Smaller, Cheaper Netbooks, Smarter Phones,Tablet revolution, Combo devices (Phone,
Smart Phone, Game Console in one) will create a richer experience with more creative
implementations
What is a smartphone? A watch, jewellery, accessories and even clothing will become smart
Consumers will dominate - the importance of advertising will fade - that my friends,
friends friends friends like it will be good enough for me!
If you sell something and aren’t on Social Media - you won’t survive - like email/web now
Social Media will become war of the retailers vs consumers - ‘you suck!’ ‘no I don’t!’
A new role for small business - Reputation Managers. Social Media will separate from
advertising and Marketing. Do I hear a CSO (Chief Social Officer) coming?
Social Incentives (Bribery) will explode - ala FourSquare - COME TO ME INSTEAD!
Language change will happen even more rapidly - not just english
Social Media will create a richer, tailored ‘off-line’ experience
Social Media specific devices? Facebook Phone? TwitterPager? Exclusive features?
Wednesday, 25 May 2011

19. Social Media on Mobiles
INET Colombo, May 2011
INFINITE MONKEYTHEOREM
A million monkeys hitting keys at
random on a typewriter for an infinite
period will eventually produce the
entire works of shakespeare.
The Internet has proven this wrong!
Social Media is proving this daily
Wednesday, 25 May 2011

20. Social Media on Mobiles
INET Colombo, May 2011
THANKYOU
Wednesday, 25 May 2011

21. Social Media on Mobiles
INET Colombo, May 2011
CONNECT WITH ME
Email~ skeeve@eintellego.asia
Web~ www.eintellego.asia
Cell~ +614 14 753 383
Facebook~ facebook.com/eintellego - eintellego@facebook.com
Skype~ skeeve
LinkedIn~ http://au.linkedin.com/in/skeeve
FourSquare~ “Skeeve Stevens”
Twitter~ @eintellego @networkceoau @skeevestevens
CEO Blog~ www.network-ceo.net
BBM~ 22BAB5C6
Real World~ PO BOX 7726, Baulkham Hills, NSW, 1755 Australia
Wednesday, 25 May 2011