I ran a workshop at Lean Startup Machine in Toronto on Day 2 of the customer development focused startup competition. This was class 5 on January 28, 2012 on Users, Prototyping, Etc. Learn more about this event at http://lsm-toronto.eventbrite.com/.

1. Users, Prototyping, Etc.
Lean Startup Machine Toronto

2. Note
There are terms and conditions of everything
that you learn.
• There are no best ways, just be er ways
• Practice is greater than theory
• I’m just one perspective
LSM Toronto

3. Hello
A work in progress.
LSM Toronto

4. Basics
Rapid
Prototype
Customer
Interviews
Next Riskiest
Assumption
LSM Toronto
The workflow of the day.

5. Our ‘What’
LSM Toronto Reference: Everywhere.

6. A Different ‘What’
LSM Toronto
Reference: h p://www.ideo.com/work/human-
centered-design-toolkit/

7. Testing ‘What’
LSM Toronto
Different products require different
perspectives into assumptions. What’s the
riskiest thing to test first?
• Minimum Viable Product = Business
• Minimum Feasible Product = Technical
• Minimum Desirable Product = Users
Reference: h p://andrewchenblog.com/2009/12/07/
minimum-desirable-product/

8. ‘Desirability’
LSM Toronto
Instead of your revenue and conversion rates,
determine the metrics of your user benefits.
• Know who the target users are
• Understand context, behaviour and goals
• Build a product experience around that
Reference: h p://andrewchenblog.com/2009/12/07/
minimum-desirable-product/

9. ‘Desirability’ vs ‘Viability’
LSM Toronto
Examples:
You have a dating site that gets lots of users to
buy subscriptions / see advertising, but none
find the dates they wanted.
You have a site that lets millions of users video
chat with random strangers, but none of them
will pay for the benefit.
Reference: h p://andrewchenblog.com/2009/12/07/
minimum-desirable-product/

11. LSM Toronto
• Doing what’s necessary and
sufficient
Paper Prototyping

12. LSM Toronto
• Should surveys help you assess a
broader market question
Wufoo

13. LSM Toronto
• Pu ing your savvy presentation
skills to good use
Keynotopia

14. LSM Toronto
• Making things make sense to
users, click by click
• Also: iMockups
Balsamiq

15. LSM Toronto
• If you absolutely need to have
visuals for your target user
• Also: Elance
99designs

16. LSM Toronto
• If you want to put your full set of
validated learnings to test
Unbounce

17. Satish Kanwar, Partner
satish@jetcooper.com
416 669 2779