Kingfisher Hotels

Morgan Plaza -Beijing The Burj Al Arab -Dubai Flower of the East -Iran Apeiron Hotel -Dubai Choices are Many... Each one at it’s best …….

Spread our wings of hospitality… & let our guests Enjoy The Good Times…

Highlights... ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product Strategy ,[object Object]

Product Strategy Theme Rooms - a unique experience for repeat guests

[object Object],Product Strategy Piano Bar Lounge

[object Object],Product Strategy Conference Rooms

[object Object],Product Strategy Spa

[object Object],Product Strategy

Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promotional Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Distribution Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Segmentation ,[object Object],[object Object],[object Object],[object Object]

Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Positioning ,[object Object],[object Object]

Differentiation ,[object Object],[object Object],[object Object]

Brand Personality ,[object Object],[object Object],[object Object],[object Object]

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Communication Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communication Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media Budget Media Class % Budget Media Vehicle Television 20 Major channels & TV shows Print 35 Magazines, newspapers Point of Sales 3 Brochures, discount coupons Outdoor 10 Hoardings, Airport terminals Cinema 8 Movie tie-ups, in-film promotions Internet 5 Website, banners, emailers Mobile 3 SMS, Wap sites Direct Mail 2 Mail to potential guests Events / Sponsorships 10 IPL Cricket, Lakme Fashion Week

Print Outlook Traveler, Business Traveler, Travel $ Leisure, Business India, Times of India, DNA, Yellow pages More than luxurious rooms… More than mouth-watering food… More than world-class service… More than entertainment… Enjoy the Good Times…. With Kingfisher Hotels

Point of Sales Brochures, Catalogues, Discount with Kingfisher Airlines, Free Kingfisher beer at Hotel, Free Airport pick-up & drop More than luxurious rooms… More than mouth-watering food… More than world-class service… More than entertainment… Enjoy the Good Times…. With Kingfisher Hotels Avail 10% Discount Now!

Outdoors Major hoardings at airports & tourist spots, airport terminal displays, Mobile vans

Cinema In-film promotions & tie-ups with movies like Singh is King

Internet Advertising www.kingfisherhotels.com , banners on travel websites like cleartrip, yatra, expedia, makemytrip and emailers

Mobile Advertising SMS pushes, hotel bookings and information on wap site, Special Honeymoon Packages Hospitality meets Entertainment with Kingfisher Hotels. Enjoy a whole new world of good times. Kingfisher Hotels in your city. Avail 10% discount on first booking. For more details logon to www.kingfisher.com

Direct Mail Direct mail sent to potential guests with a 10% discount on first booking, monthly newsletters Stay 6 nights & get 7 th night free More than luxurious rooms… More than mouth-watering food… More than world-class service… More than entertainment… Enjoy the Good Times…. With Kingfisher Hotels Avail 10% Discount

Events / Sponsorships Sponsor IPL cricket match & provide free stay to cricketers We invite the IPL teams to stay with us! You are our guests! Host Lakme Fashion Week

Advertising Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR Plan ,[object Object],[object Object],[object Object]

PR Strategy ,[object Object],[object Object],[object Object],[object Object]

PR Evaluation ,[object Object],[object Object],[object Object]

Kingfisher Hotels

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