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Final Report Highlights
Introductions
Focus on Core “Heart”
• Our downtown is very large
• Result: very few blocks are completely filled
  out with buildings
• Easily walkable but huge gaps along the way
  (parking lots, etc.)
• At 250 ft (25-story building), zoning is too
  tall and encourages false sense of capacity
Focus on Core “Heart”
                             • Prioritize
                               public
                               investment
                Washington     in this area 1st
                  Adams      • Build critical
                  Monroe
                               mass that
                               will spread



    5th   6th
Focus on Core “Heart”
• Future downtown growth should move
  toward Medical District
• Retail on Carpenter should complement
  downtown residential (not retail)

                                Washington


                                     Adams

                                     Monroe
Downtown Housing

        • Focus on
          “pioneers”– early
          adopters who want
          an edgier, less
          traditional lifestyle
        • Parking solutions
          for residents
Downtown Housing
• Consider upscale and affordable housing
  projects
• Seek out developers who specialize in
  publicly financed housing
• Tackle difficult buildings with 501(c)3
• Develop design guidelines for urban
  housing
Downtown Housing
• Goal: 342 units by 2022
• Subsidies should = 42.44% of project cost
• The upper floors of existing buildings within
  the core offer enough space to meet the
  growth projections
The Downtown Lifestyle
         • Unique
         • Community-building
         • Expand on food
           themes
         • More vibrant streets
           like 6th between Adams
           and Monroe
         • Even more trees and
           green spaces
Even More Pedestrian-Friendly
             • Eliminate blank wall
               facades
             • Storefronts provide
               connection between
               outside/inside
             • Autos should be
               hidden in back
             • Can’t be too many
               places to sit
Visitor Experience
        • Develop The
          Springfield Way to
          link heritage
          corridors as a loop
          around downtown
Transportation
• Downtown drivers must be slowed down
• Parking is actually very convenient but the
  perception is it’s not
• Pedestrian crossings are generally too wide
• Sidewalk experience is inconsistent
Transportation
• Give care and attention to 11th Street
  Corridor
• Prioritize repaving where it meets multiple
  goals
• Create a separate set of policies for
  downtown to encourage pedestrian lifestyle
• Reconsider the one-way grid
• Apply road diets
• Seek more funding
Sustainability
• Change zoning and policies to support
  walkability
• Add requirements for water and energy
  conservation
• Reusing existing buildings is the most
  sustainable building practice
• Add additional food sources
• Add a community garden
Sustainability
      • Add a new park in
        each of the four
        corners of the study
        area
      • Bring back skating
        rink in winter
      • Construct running
        circuit
Market Potential
• More retail activity needed to support
  residential
• Dinner hour, apparel and related retail
  options are limited
• Void of national tenants
• BUT high level of visitor and workforce-
  related economic potential
Market Potential
• Develop merchandising plan for potential
  uses at block level
• Develop a recruitment effort with national
  and credit worth tenants
• Create pop-up businesses and events
  targeted to Sunday evenings
• Springfield’s substantial inventory of assets
  at low acquisition cost can be quickly
  activated
Branding Downtown
• Restore relevancy
• Attract millennials
• Modernize our brand
• Develop “Share” programs – bike, car,
  apartment, designer clothing
• Embrace the emotional experience of
  downtown
• Pay attention to the words we choose
Keys to Success
• Overcome local cynicism
• Beyond State Capitol or Lincoln – what is
  our modern image?
• Revitalization is a process
• Leverage all of our assets fully
• Every sector of our community should be
  involved
• Civic action gets results
Mayor’s Action Committee
• Connect the dots
  – Keep track of which organization is taking the
    lead on which issue
  – Leverage strengths
  – Pinpoint gaps
  – Build consensus
  – Serve as a resource
  – Serve as neutral territory
Q&A
Final Report Highlights

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Sdat final report presentation

  • 3. Focus on Core “Heart” • Our downtown is very large • Result: very few blocks are completely filled out with buildings • Easily walkable but huge gaps along the way (parking lots, etc.) • At 250 ft (25-story building), zoning is too tall and encourages false sense of capacity
  • 4. Focus on Core “Heart” • Prioritize public investment Washington in this area 1st Adams • Build critical Monroe mass that will spread 5th 6th
  • 5. Focus on Core “Heart” • Future downtown growth should move toward Medical District • Retail on Carpenter should complement downtown residential (not retail) Washington Adams Monroe
  • 6. Downtown Housing • Focus on “pioneers”– early adopters who want an edgier, less traditional lifestyle • Parking solutions for residents
  • 7. Downtown Housing • Consider upscale and affordable housing projects • Seek out developers who specialize in publicly financed housing • Tackle difficult buildings with 501(c)3 • Develop design guidelines for urban housing
  • 8. Downtown Housing • Goal: 342 units by 2022 • Subsidies should = 42.44% of project cost • The upper floors of existing buildings within the core offer enough space to meet the growth projections
  • 9. The Downtown Lifestyle • Unique • Community-building • Expand on food themes • More vibrant streets like 6th between Adams and Monroe • Even more trees and green spaces
  • 10. Even More Pedestrian-Friendly • Eliminate blank wall facades • Storefronts provide connection between outside/inside • Autos should be hidden in back • Can’t be too many places to sit
  • 11. Visitor Experience • Develop The Springfield Way to link heritage corridors as a loop around downtown
  • 12. Transportation • Downtown drivers must be slowed down • Parking is actually very convenient but the perception is it’s not • Pedestrian crossings are generally too wide • Sidewalk experience is inconsistent
  • 13. Transportation • Give care and attention to 11th Street Corridor • Prioritize repaving where it meets multiple goals • Create a separate set of policies for downtown to encourage pedestrian lifestyle • Reconsider the one-way grid • Apply road diets • Seek more funding
  • 14. Sustainability • Change zoning and policies to support walkability • Add requirements for water and energy conservation • Reusing existing buildings is the most sustainable building practice • Add additional food sources • Add a community garden
  • 15. Sustainability • Add a new park in each of the four corners of the study area • Bring back skating rink in winter • Construct running circuit
  • 16. Market Potential • More retail activity needed to support residential • Dinner hour, apparel and related retail options are limited • Void of national tenants • BUT high level of visitor and workforce- related economic potential
  • 17. Market Potential • Develop merchandising plan for potential uses at block level • Develop a recruitment effort with national and credit worth tenants • Create pop-up businesses and events targeted to Sunday evenings • Springfield’s substantial inventory of assets at low acquisition cost can be quickly activated
  • 18. Branding Downtown • Restore relevancy • Attract millennials • Modernize our brand • Develop “Share” programs – bike, car, apartment, designer clothing • Embrace the emotional experience of downtown • Pay attention to the words we choose
  • 19. Keys to Success • Overcome local cynicism • Beyond State Capitol or Lincoln – what is our modern image? • Revitalization is a process • Leverage all of our assets fully • Every sector of our community should be involved • Civic action gets results
  • 20. Mayor’s Action Committee • Connect the dots – Keep track of which organization is taking the lead on which issue – Leverage strengths – Pinpoint gaps – Build consensus – Serve as a resource – Serve as neutral territory
  • 21. Q&A