Framing the Future: Design Thinking for Long-Term Sustainable Products
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5. Framing the future If we focus on governance , culture and nature , we can think much further ahead than if we stick with fashion, commerce or infrastructure .
7. Framing the future sustainable - the product can change without being dependant on new resources social - the process behind the product is shared beautiful - strive to surpass everyday life
8. Framing the future beautiful sustainable social desirable feasible viable
9. Framing the future Future-proof products are good for the planet, good for the people and good for the individual .