No we won’t go over how to stay in hostiles or bum a ride on the Tube. So how do you cover a feature story during the world’s largest sporting event in one of the world’s busiest cities? How do you do all of this in single backpack? We’ll cover what to pack and how to work while on the road.

1. @Journo2Go
Saturday, March 2, 13

2. #London2012
Covering
the
biggest
sporting
event
in
the
world
with
a
backpack
@Journo2Go
Saturday, March 2, 13

3. @Journo2Go
Saturday, March 2, 13

4. @Journo2Go
Saturday, March 2, 13

5. London
Olympics
-­‐
2012
Who am I?
@Journo2Go
Saturday, March 2, 13

6. What is the story here?
@Journo2Go
Saturday, March 2, 13

7. Before the Trip @Journo2Go
Saturday, March 2, 13

8. Planning the Trip / Coverage
• Social
media
strategy
• Secret
Service
• Royal
Guards
• International
Olympic
Committee
(IOC)
@Journo2Go
Saturday, March 2, 13

9. Secret Service @Journo2Go
Saturday, March 2, 13

10. Secret Service @Journo2Go
Saturday, March 2, 13

11. International Olympic Committee @Journo2Go
Saturday, March 2, 13

12. Royal Guards @Journo2Go
Saturday, March 2, 13

13. @UFGatorBand Strategy
• Consistent
posts
• Cross-­‐platform
promotion
• Interactive
tweets
• Work
with
other
media
outlets
• Hashtags
and
replies
@Journo2Go
Saturday, March 2, 13

14. Social Media Exercise
• What
makes
your
story
interesting
• Find
the
top
5
@’s
you
want
to
reach
• Find
the
top
5
#’s
you
want
to
include
• Think
of
5
interesting
facts
about
your
story
• Tweet
at
strategic
times
of
the
day.
@Journo2Go
Saturday, March 2, 13

15. @UFGatorBand @Journo2Go
Saturday, March 2, 13

16. Rehearsal @Journo2Go
Saturday, March 2, 13

17. Vernazza,
Italy
My Backpack
Saturday, March 2, 13

18. My
Bag
Saturday, March 2, 13

19. My
Bag
Saturday, March 2, 13

20. Previous Workflow
Saturday, March 2, 13

21. Previous Workflow
Events/Message
Saturday, March 2, 13

22. Previous Workflow
Events/Message Video
Taping
Saturday, March 2, 13

23. Previous Workflow
Events/Message Video
Taping Editing/Producing
Saturday, March 2, 13

24. Previous Workflow
Events/Message Video
Taping Editing/Producing
Single
Platform
Saturday, March 2, 13

25. New Workflow
Saturday, March 2, 13

26. New Workflow
Events/Message
Saturday, March 2, 13

27. New Workflow
Events/Message Shooting
Saturday, March 2, 13

28. New Workflow
•DSLR
Events/Message Shooting
Saturday, March 2, 13

29. New Workflow
•DSLR
•iPhone
Events/Message Shooting
Saturday, March 2, 13

30. New Workflow
•DSLR
•iPhone
•Flip
Events/Message Shooting
Saturday, March 2, 13

31. New Workflow
•DSLR
•iPhone
•Flip
Events/Message Producing
Shooting
Saturday, March 2, 13

32. New Workflow
•DSLR
•iPhone
•Flip
Events/Message Producing
Shooting
Saturday, March 2, 13

33. New Workflow
•DSLR
•iPhone
•Flip
Events/Message Producing
Shooting
Saturday, March 2, 13

34. New Workflow
•DSLR
•iPhone
•Flip
Events/Message Producing
Shooting
Multiple
Platforms
Saturday, March 2, 13

35. New Workflow
•DSLR
•iPhone
•Flip
Events/Message Producing
Shooting
Multiple
Platforms
Saturday, March 2, 13

36. New Workflow
•DSLR
•iPhone
•Flip
Events/Message Producing
Shooting
Multiple
Platforms
Saturday, March 2, 13

37. New Workflow
•DSLR
•iPhone
•Flip
Events/Message Producing
Shooting
Multiple
Platforms
Saturday, March 2, 13

38. New Workflow
•DSLR
•iPhone
•Flip
Events/Message Producing
Shooting
Multiple
Platforms
Saturday, March 2, 13

39. Recommended Tools
GorillaPod
(joby.com)
($40)
Nikon
D7000 Apple
iPhone
4s
($1,200) ($200)
Lapel
Mic
($25)
Audio-­‐Technica
ATR-­‐3550
Cameras Accessories
Saturday, March 2, 13

40. Recommended Tools
GorillaPod
(joby.com)
($40)
Nikon
D7000 Apple
iPhone
4s
($1,200) ($200)
Lapel
Mic
($25)
Audio-­‐Technica
ATR-­‐3550
Cameras Accessories
Saturday, March 2, 13

41. Aperture 3
Saturday, March 2, 13

42. Final Cut Pro 7
Saturday, March 2, 13

43. Final Cut Pro X
Saturday, March 2, 13

44. Timeline
• 5 a.m. - Check the media back in the • 2 - 5 p.m. - Afternoon events/
U.S. performances
• 6 a.m. - Eat/Shower • 6 p.m. - Edit and send all media for
Western newspapers and late TV News.
• 7 a.m. - Depart for days activities
• 8 p.m. - Dinner
• 8 - 11 a.m. - Morning events/
performances • 9 - 11 p.m. - Shoot B-roll of London
• 12 p.m. (deadlines on EST) - Checkin • 12 p.m. - 1 a.m. - Check in with morning
with Western media - send morning editions of Western media.
content.
Saturday, March 2, 13

45. Still Images
Just
as
important
as
video
when
covering
a
story
@Journo2Go
Saturday, March 2, 13

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70. Final Product
@Journo2Go
Saturday, March 2, 13

71. Olympic Gators @Journo2Go
Saturday, March 2, 13

72. Creative Workflow
Saturday, March 2, 13

73. Creative Workflow
Saturday, March 2, 13

74. Social Media
Saturday, March 2, 13

75. Extension of the Story @Journo2Go
Saturday, March 2, 13

76. What is the story here?
@Journo2Go
Saturday, March 2, 13

77. Contact
• Steve
Johnson
• Journo2go@gmail.com
• Journo2Go.com
• @Jouro2go
Ben
Hill
Grif`in
Stadium
@Journo2Go
Saturday, March 2, 13

78. Questions?
@Journo2Go
Saturday, March 2, 13