My research proposal for researching the difference usage of Web 2.0 across industries.

1. Web 2.0 Usage in Industries
A comparison study of the travel, retail and health industries
Research Proposal
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2. Contents
• Research Team
• Research Topic
• Research Question
• Research Approach
– RQ1: What is Web 2.0
– RQ2: B2C Interaction Model
– RQ3: Web 2.0 Usage in Industries
– RQ4: Model Development
– RQ5: Model Validation
• Contact Information
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3. Research Team
• Accenture Information Management Services
– Sjoerd Blauw
Management of Technology
• Faculty Technology Policy and
Management, TuDelft
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4. Research Topic
• The difference in Web 2.0 usage in different
industries for business to consumer interaction
and user participation is the topic of this
explorative research with as result a model as
guidance for new Web 2.0 implementations.
Health
Travel
- Communities
- Rating of Hotels
- Share experiences
- Price comparison
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5. Research Questions
To what degree can the differences and
commonalities of Web 2.0 business to consumer
interaction between the travel, retail and health
industries be represented into a model?
1. What is Web 2.0?
2. What types of business to consumer interaction can be distinguished in
relation to Web 2.0?
3. How is Web 2.0 used for interaction by companies in the different
industries?
4. What are the differences and commonalities between the cases and
can this be visualized into a model?
5. How is the model evaluated by Accenture?
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6. Research Approach
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7. RQ1: What is Web 2.0
• Literature study
• Industry specific Web 2.0
• Product:
– Description Web 2.0
– Operationalization of Web 2.0
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8. RQ2: B2C Interaction Model
• Analyze general cases
• Taxonomy of usage
• Product:
– Interaction taxonomy
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9. RQ3: Web 2.0 Usage in Industries
• Table for data gathering
– Rows: industries and company types
– Columns: interaction model elements
– Cells: cases
• Product:
– Cases described implementation of usage
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10. RQ4: Model Development
• Generate radar plots from data
• Grouping of similarities in table
• Product:
– Model (simplified table)
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11. RQ5: Model Validation
• Expert review
• Product:
– Validated Model
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12. Contact Information
• Sjoerd Blauw
– E-mail: sjoerd@sjoerdblauw.nl
– Website: http://www.sjoerdblauw.nl
– Twitter: http://www.twitter.com/sjoerdblauw
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