Most product launches seem to be troubled. Either we don't hit the market window, we don't take the right steps, or we don't work with the right people. This presentation provides snapshot to help you perfect your product launches.

1. Perfecting the Product Launch Note – the intent of this presentation is to provide a high level glance at a critical area related to product and marketing management.

6. The right launch sequence Seven steps to success Carry out post-launch audits to determine whether or not launch goals and metrics were met. Validate Strategy, Business Case, and Value Proposition Align with Marketing Plan, marketing metrics, and market window Establish program goals, framework, tasks & activities (prepare the project plan, align with NPD process Prepare schedules, timing - secure resources, and budgets) Mobilize Resources – Secure Commitments Identify early adopters or a test market Execute on launch tasks (Collateral, training, website, operations, etc .) Re-check (Value prop, positioning, systems, etc.) Limited launch, re-check, go/no go decision for full launch 1 2 3 4 5 6 7