1. Building Flash Applications for Mobile & Devices
Serge Jespers - Platform Evangelist - serge@adobe.com - @sjespers
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

2. Agenda
 Introduction
 Flash Player 10.1
 Adobe AIR
 Using Adobe Device Central CS5
 Q&A
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3. Flash Platform - A complete system for web innovation
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4. Digital Explosion Across Multiple Screens
Consumer
Electronics
Mobile
Phones
Personal
Computers
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5. Contextual Application: e New York Times
Each device enables:
•A unique experience
•A unique business model
•Powered by the same services
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6. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

7. `
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

8. Flash Player 10.1
 e only consistent browser-based runtime for connected devices
 Targeting desktops, mobile phones, netbooks, tablets, and the Digital Home
 On track for delivery to consumers in rst half of 2010
 Runtimes will be available over-the-air through marketplaces and Adobe.com
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

9. Flash Player 10.1
 Brings full Flash Player feature set to devices
 New Features:
 Multi-touch & gestures
 Accelerometer
 Screen orientation
 Mobile text input
 Device capabilities discovery
 Globalization support (GSLib)
 Mobile se ings manager
 Global error handling
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

10. Automatic Memory Reduction
40MB
Gamma Bros
0 15MB
47MB
Wall-E
0 26MB
57MB
FP10 Demo
0 23MB
69MB
Flex Photo Album
0 25MB
13MB
Yahoo Ad
0 4MB
32MB Flash Player 10
Flex Data Grid
0 17MB
Flash Player 10.1
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

11. Ba ery usage
Active State Active State Low Power
with Video with Animation with Animation
4 hours 6.5 hours 14.5 hours
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12. Flash Player 10.1 Showcase
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

13. Complementary deployment mechanisms for mobile
Bundled with System Downloaded through Browser Download
So ware Updates on-device catalog
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

14. Adobe AIR for smartphones (and tablets)
 Adobe AIR allows developers to build standalone applications using Flash technology
 Public support from RIM and Motorola
 First mobile operating system to be supported is Android
 Provides Flash developers access to app stores
 AIR applications can be repackaged for the iPhone
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
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15. AIR Packaging & Distribution Work ow
.air
.exe
.air
(swf, jpg, mp3)
.dmg
.ipa
.apk
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

16. AIR Showcase
(Android and iPhone)
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

17. Adobe Device Central CS5
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

18. Adobe Device Central CS5
•All Major Device Platforms
•680 Pro les, all Flash versions
•Custom Pro les
•Location API support (KML, GPX)
•Accelerometer Emulation
•Improved Search Filters
•HTML5 Webkit Integration
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19. Thank you!
serge@adobe.com
http://www.webkitchen.be
http://twitter.com/sjespers
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.