Social media provides unique opportunities for brands to capture the imagination of its target audience in this era of digital revolution. It can help a brand to create new realms of possibilities in its pursuit of gaining a sustainable competitive advantage.

2. Social media is changing our world
The power to
define and control
a brand is shifting
from corporations
and institutions to
individuals and
communities.

3. Social media influences people

4. Leveraging social media
An effective and efficient
social media strategy can
help you in all the stages of
 marketing
 self-promotion
 public relations
 customer service

5. Top Social media tools
 social networks
 news & bookmarking
 blogs
 micro blogging
 video sharing
 photo sharing
 wikis

6.  fastest growing social network in India and
the world with over 800 million users.
 powerful tools to engage and understand
your audience:
• brand pages
• custom applications
• targeted advertising
• audience insights/metrics
• opinion polls
• hold contests and giveaways
• drive campaigns
Facebook

7. Facebook Advertising
 facebook ads give you the ability
to advertise directly to specific
demographic groups.
 this is unlike paid search, the
most popular form of online
advertising, which only lets you
to bid on keywords the user is
searching for right now.

8. Facebook Applications
Applications are entertainment and productivity tools that run
within facebook.
 give users a unique way to interact with your brand by developing
your own applications, or add existing applications, to your page.
 when fans use your applications social stories are created that
appear in their friends news feed and link back to your page.

9. Facebook Applications

10. Twitter can help you:
 share timely information.
 promote useful content including
resources, contests, deals, etc.
 personify your brand.
 connect with your customers and develop leads.
 build credibility and influence.
 listen to consumer buzz.
 research competitors.
 reach out to individual customers.

11. Linked In – Professional Social
Network
 contains profiles of Fortune 500 executives and leading
entrepreneurs
• LinkedIn has 29% more six-figure earners than
the average website.
• The 35-to-49-year-old demographic uses
LinkedIn, 19% more than the average website.
 On LinkedIn you can:
• increase your number of leads.
• increase the lead quality.
• branding and positioning your Company.
• capturing your target audience in a group for
marketing or market research purposes.

12.  update our company profile and status.
 make 3-5 new connections per week.
 create groups to host relevant discussions
to emerge as a thought leader in the
industry.
 strive for achieving 3-5 recommendations
per week.
Checklist

13. Video Sharing
 upload videos and share them with
people.
 videos can be a place to showcase
your leadership in a field, and
spread customer testimonials.
 helps you gain exposure and direct
traffic back to your website.

14. YouTube has 2 BILLION
views per day, and 24 hours of
video is uploaded every
minute.
Videos can aid in creating a
positive brand sentiment. They
are meant to show the personal
and approachable way the
organization works.

15. Blogs
 engage in dialogue with your
customers.
 improve your search engine
visibility.
 promote product launches and
events.
 gain expert status by providing
useful tips.

16. Photo sharing
 detail the launch of a new
product, from initial sketches to the
launch party.
 promote special events, charitable
campaigns, and awards ceremonies.
 provide an inside look at your
organization, making it appear
glamorous, busy, fun, or innovative.

18. Contact Details
 Sizzil Islam Choudhury
Email id: sizzil@stickygarlic.com
Phone number: 9986642225
 Aritra Chatterjee
Email id: aritra@stickygarlic.com
Phone number: 9886208597
Website: http://www.stickygarlic.com/