Slides from the SIIA OnDemand 2009 panel where Lincoln Murphy from Sixteen Ventures participated. The topic of the panel was "Agile Eyes, Nimble Fingers: The Optimal On-Demand Sales Organization" and this portion of the deck presented during the panel set the stage for the Sixteen Ventures' point of view on Revenue Generation in SaaS.

1. Presented at SIIA OnDemand 2009 October 30, 2009 San Jose, CA
Agile Revenue Generation in SaaS:
Setting the Stage
http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved

2. SaaS Business Architecture
Intellectual
Marketing
Property
Network
Centricity
Revenue
Technology
Model
SaaS is different than Legacy Software!
http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved

3. A SaaS Business has 7 available Revenue Streams...
Products
Subscriptions Ecosystem
Revenue Network
Model Effect
Services Advertising
Ancillary
Most will use some, but not all... your mileage may vary
http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved

4. Revenue Model is not Pricing Strategy...
Revenue Pricing
separate
Model Strategy
Revenue Model + Vertical Specific Pricing = Agility
http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved

5. Agile Revenue Generation...
Adjacent Vertical
Ancillary Market
Ancillary Market
Subscriptions
Network
Effect
Ecosystem Ancillary Products Services Ads
applies to Subscriptions & the other 6 Revenue Streams
http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved

6. Get the detailed guide to the
7 SaaS Revenue Streams with examples:
http://saasrevenue.com/7streams.html
If this is a SaaS Revenue Model emergency
put down the mouse and call us:
(972) 200-9317
http://saasrevenue.com