1. THE RISE OF THE REAL MOM

2. MOMS
• This article focused on how moms have changed over the
years
• Focusing on education, career and the so called “Super Mom”
• Women control $4.3 trillion of the U.S. consumer spending
and 73% of household spending
• All moms are different with different situations and that is
what they want marketers to know
• They are looking to convenient solutions to fit everyday chores
into their busy schedules

3. WHAT MOMS ARE LOOKING FOR
• Moms today are looking for deals and using more
coupons and buying generic to save on money
• They also wait for sales to stock up on many items
that they use every day
• “they weigh price with the benefit of the product”
• They are looking for products that their kids are going
to eat that are also healthy options

4. HOW THEY SHOP
• Moms are busy and more focused to just get
everything they need while in the store rather than
wandering around
• They are doing more online shopping to fit in their
shopping after the kids have gone to bed
• Women are likely to be loyal to companies that do
good work
• 79% would be likely to switch from one brand to
another if it was associated with a good cause

5. WHAT MARKETERS CAN DO
• Put displays of products in easily accessible areas in
stores, and are likely to be passed in a mothers route
through the store (end caps, and point of purchase
displays)
• The use of commercials during programs that they are
likely to watch as a family or on channels targeting moms
• Show commercials during programs in which the people
watching are asked to go online and participate in the
show (more likely to search online for info about
products)