This slides provide a high level view of the force.com platform and an analysis of the platform capabilities when it comes to a typical enterprise process.

1. Salesforce.com Platform Overview
Configuration
vs
Customization
Configure vs Customization, platform enhancements and
features 3 times a year, Sold Application-Exchange Library of
Partner Solutions, Growing community of developers and
practitioners.
Out of Box
Applications
Industry best practice process - Sales Cloud, Service
Cloud, Marketing Cloud.
Force.com Apex – Object Oriented Dev. Sync/Async, MVC
architecture, Patterns and Sample Codes
Visual force for UI Generation
Ajax, javascript libraries – jquery, DOJO, and JS Remoting
Canvas apps for external application Integration
Visual Work Flows – Standard Workflows, Approval Process
APIs ( Rest, SOAP, Batch)
Database.com Data Store in Oracle RDBM, Standard Objects, Custom
Objects, SOQL -
Large Objects, One time Write – Stored in HBASE – suitable for
Archives, Transaction History, Activity Events
Content – Documents, Files < 2GB
Chatter Collaboration
Salesforce1
Mobile
Authentication Service
Communities &
Site.com
Heroku
Scalable Extenders
Dynamos – ruby,scala
1. Salesforce is extending the core platform with enablers that have high industry adoption
2. The platform is collecting large amounts of data that will create the next wave for Big Data

2. Salesforce.com Strengths
Key Business Process within an Enterprise – enabled with a collaboration framework
Idea
to Offer
Offer to
Market
Market to
Quote
Quote to
Order
Order to
Book
Book to
Invoice
Forecast
to Deliver
Invoice to
Cash
Issue to
Resolution
Support
customer
Project Mgmt Finance Legal # compliance HR & Payroll
Business Interactions outside Enterprise
Market to
Customer
Sell to
Customer
Serve
Customer
Channel
Mgmt
supplier
Mgmt
Vendor Mgmt Procurement
Mgmt
Salesforce out of box
Partner Solutions
Gap – Custom/force.com
Salesforce social enterprise pitch..
While Salesforce.com platform out of the box capabilities for core business process within an
Enterprise, their Chatter, Communities and Salesforce1 platforms are expanding the
enterprise reach to their customers, suppliers, vendors and Partners.
Social
enterprise