To convince your visitors to take action, you first have to know which secret buttons on their brains to push.
By understanding how your customers' minds treat incoming information, you will be better equipped to create landing pages and marketing messages that influence website visitors to complete your conversion action.
In this webinar, author and conversion rate expert Tim Ash will give you a framework for persuading online visitors based on how the human brain functions, perceives the world and makes decisions. Afterwards, Optimizely CEO and co-founder Dan Siroker will show how these principles can be translated into ideas for testing highly persuasive offers that capture your visitors' attention and make them want to engage.
60. Splash page experiment
Variations:
Button: Media:
1. Sign Up 1. Get Involved Image
2. Learn More 2. Family Image
3. Join Us Now 3. Change Image
4. Sign Up Now 4. Barack’s Video
5. Springfield Video
6. Sam’s Video
Wednesday, November 7, 12
65. Splash page experiment
Variations:
Button: Media:
1. Sign Up 1. Get Involved Image
2. Learn More 2. Family Image
3. Join Us Now 3. Change Image
4. Sign Up Now 4. Barack’s Video
5. Springfield Video
6. Sam’s Video
Wednesday, November 7, 12
71. Splash page experiment
Variations:
Button: Media:
1. Sign Up 1. Get Involved Image
2. Learn More 2. Family Image
3. Join Us Now 3. Change Image
4. Sign Up Now 4. Barack’s Video
5. Springfield Video
6. Sam’s Video
Wednesday, November 7, 12
72. Splash page experiment
Variations:
Button: Media:
1. Sign Up 1. Get Involved Image
2. Learn More 2. Family Image
3. Join Us Now 3. Change Image
4. Sign Up Now 4. Barack’s Video
5. Springfield Video
6. Sam’s Video
Wednesday, November 7, 12
73. Splash page experiment
Variations:
Button: Media:
1. Sign Up 1. Get Involved Image
2. Learn More 2. Family Image
3. Join Us Now 3. Change Image
4. Sign Up Now 4. Barack’s Video
5. Springfield Video
6. Sam’s Video
Wednesday, November 7, 12