Top 10 Twitter Tips & Tricks
Twitter is an excellent vehicle for client and peer engagement.
Kathy, winner of the B2B Twitterer of the Year award, steps through utilizing the right tools and the right strategy to leverage 140 characters a post and maximize your Internet presence. In just 15 minutes we'll cover top ten tools and tricks for making it all work.
In this week's broadcast we will discuss:
- how to build a following
- "push" and "pull" messaging
- and engagement etiquette!
Get weekly tips on maximizing to your online presence. Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!
9. Direct Messages (DM)
Do’s Thanks for follow, with personalized
message
Quick private conversations offline
Don’ts Automated messages to new followers
selling them
Automated messages asking new
followers to “LIKE” your Facebook page
ANY automated message, period.
Site-Seeker, Inc. 2011
10. ReTweets (RT)
• Great way to connect with people you want to engage with.
• Don’t just RT. Add value to the conversation.
Site-Seeker, Inc. 2011
11. Hash Tags (#)
#bbsmc
#joltbolt
Site-Seeker, Inc. 2011
13. Consistency
Engage regularly Monitor and
& consistently respond
Utilize tools to
Establish
help maintain
X
community
consistency
CONSISTENCY
Site-Seeker, Inc. 2011
14. PUSH PULL
“Pull” tweets are
“Push” tweets engaging and encourage
are all about me! conversation.
10% 90%
PUSH PULL
Site-Seeker, Inc. 2011
15. Building Rapport
RT’s DM’s
#’s Shout Outs
X
RAPPORT
Site-Seeker, Inc. 2011
16. Monitor Effectiveness
Resource Bonus:
1. Go to youtube.com/user/siteseekerinc
2. Find the Jolt & Bolt Playlist
3. “Measuring Social Media ROI”
Site-Seeker, Inc. 2011
22. Thank you for joining us!
Don’t forget to enter today’s BOLT BUZZ WORD
at joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!
Site-Seeker, Inc. 2011
The key to any successful twitter strategy is building it around a quality community. It doesn’t matter what you say if you are not talking with the right people. Follow your industry peers and leaders, prospects, clients, news reporters(click) Here are a few tools you can use to help build out that community.
Tweetgrader comes from Hubspot. A great tool to find top people in your area or by industry. You can also get a tweetgrader score of your twitter performance.
What are they?Do you have to “register” your hashtag?Can you just make them up?Tools for monitoring:Hashtag.orgTwitterfall.comMonitter.comGreat how-to hashtag article at http://mashable.com/2009/05/17/twitter-hashtags/Why use them? (CLICK)Hashtags are a great way to aggregate conversations.Usinghashtags helps to track and monitor who’s sharing your info and who’s jumping in to the conversation.Helps to build community; people may follow others based on their hashtag interests.When to use them? (CLICK)Be creative:EventsContestsNews
BRIAN SFINAS TO NARRATE
#6 Push Messages (click) A push message is… (quick examples)(click) #7 Pull Messages are … (quick example)Establish relationships and conversationsQuality of content should engage RT’s – give a little love get a little love(Click) A good ratio would be…PUSH 10% Engage 90%
Everyone like to be included, thought of and noticed!
Sign up for Klout and monitor your engagement and effectiveness. As my schedule gets busy and my twitter activity drops off I watch my score drop. It seems to effectively measure engagement. It is just one tool to understand how you are doing with engagement. (click) A review of other tools for measuring social media ROI can be found at http://youtu.be/lHiROdSMiFU
Remember(click) this is SOCIAL media – you KNOW how to do it. Don’t over think it!
BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com