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TWITTER TOP 10 TIPS
           Twitter for Business




           presented by Kathy Hokunson
                       November 17, 2011




presents
Broadcasting LIVE from . . .




                               Site-Seeker, Inc.   2011
Community




            Site-Seeker, Inc.   2011
Community




            Site-Seeker, Inc.   2011
Community




            Site-Seeker, Inc.   2011
Community




            Site-Seeker, Inc.   2011
Community




            Site-Seeker, Inc.   2011
Community




            Site-Seeker, Inc.   2011
Direct Messages (DM)


  Do’s        Thanks for follow, with personalized
              message


              Quick private conversations offline




  Don’ts       Automated messages to new followers
               selling them

               Automated messages asking new
               followers to “LIKE” your Facebook page

               ANY automated message, period.




                                                     Site-Seeker, Inc.   2011
ReTweets (RT)



• Great way to connect with people you want to engage with.
• Don’t just RT. Add value to the conversation.




                                                    Site-Seeker, Inc.   2011
Hash Tags (#)
                #bbsmc
                #joltbolt




                            Site-Seeker, Inc.   2011
Today’s BOLT BUZZ WORD




                  #joltbolt




                              Site-Seeker, Inc.   2011
Consistency



             Engage regularly    Monitor and
              & consistently      respond




                                               Utilize tools to
 Establish
                                               help maintain




                           X
community
                                                consistency
                        CONSISTENCY




                                                 Site-Seeker, Inc.   2011
PUSH                 PULL

                       “Pull” tweets are
 “Push” tweets         engaging and encourage
 are all about me!     conversation.




            10% 90%
           PUSH PULL
                                                Site-Seeker, Inc.   2011
Building Rapport




            RT’s             DM’s




#’s                                 Shout Outs


                    X
                   RAPPORT




                                     Site-Seeker, Inc.   2011
Monitor Effectiveness


                              Resource Bonus:
                        1. Go to youtube.com/user/siteseekerinc
                        2. Find the Jolt & Bolt Playlist
                        3. “Measuring Social Media ROI”




                                                   Site-Seeker, Inc.   2011
Management Tools




                   Site-Seeker, Inc.   2011
Remember:


This is social media –
    you know how to do it.
          Don’t over think it!




                                 Site-Seeker, Inc.   2011
Questions?




             Site-Seeker, Inc.   2011
Reserve your weekly spot today!




                   Register at site-seeker.com




                                                 Site-Seeker, Inc.   2011
Download the Slide Deck @




                            Site-Seeker, Inc.   2011
Thank you for joining us!


      Don’t forget to enter today’s BOLT BUZZ WORD
                  at joltandboltwebinar.com

        You could win a $50 Amazon.com Gift Card!




                                              Site-Seeker, Inc.   2011
Need more info?




                  Site-Seeker, Inc.   2011

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Top Ten Twitter Tips; Jolt & Bolt 11_17_2011

  • 1. TWITTER TOP 10 TIPS Twitter for Business presented by Kathy Hokunson November 17, 2011 presents
  • 2. Broadcasting LIVE from . . . Site-Seeker, Inc. 2011
  • 3. Community Site-Seeker, Inc. 2011
  • 4. Community Site-Seeker, Inc. 2011
  • 5. Community Site-Seeker, Inc. 2011
  • 6. Community Site-Seeker, Inc. 2011
  • 7. Community Site-Seeker, Inc. 2011
  • 8. Community Site-Seeker, Inc. 2011
  • 9. Direct Messages (DM) Do’s Thanks for follow, with personalized message Quick private conversations offline Don’ts Automated messages to new followers selling them Automated messages asking new followers to “LIKE” your Facebook page ANY automated message, period. Site-Seeker, Inc. 2011
  • 10. ReTweets (RT) • Great way to connect with people you want to engage with. • Don’t just RT. Add value to the conversation. Site-Seeker, Inc. 2011
  • 11. Hash Tags (#) #bbsmc #joltbolt Site-Seeker, Inc. 2011
  • 12. Today’s BOLT BUZZ WORD #joltbolt Site-Seeker, Inc. 2011
  • 13. Consistency Engage regularly Monitor and & consistently respond Utilize tools to Establish help maintain X community consistency CONSISTENCY Site-Seeker, Inc. 2011
  • 14. PUSH PULL “Pull” tweets are “Push” tweets engaging and encourage are all about me! conversation. 10% 90% PUSH PULL Site-Seeker, Inc. 2011
  • 15. Building Rapport RT’s DM’s #’s Shout Outs X RAPPORT Site-Seeker, Inc. 2011
  • 16. Monitor Effectiveness Resource Bonus: 1. Go to youtube.com/user/siteseekerinc 2. Find the Jolt & Bolt Playlist 3. “Measuring Social Media ROI” Site-Seeker, Inc. 2011
  • 17. Management Tools Site-Seeker, Inc. 2011
  • 18. Remember: This is social media – you know how to do it. Don’t over think it! Site-Seeker, Inc. 2011
  • 19. Questions? Site-Seeker, Inc. 2011
  • 20. Reserve your weekly spot today! Register at site-seeker.com Site-Seeker, Inc. 2011
  • 21. Download the Slide Deck @ Site-Seeker, Inc. 2011
  • 22. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at joltandboltwebinar.com You could win a $50 Amazon.com Gift Card! Site-Seeker, Inc. 2011
  • 23. Need more info? Site-Seeker, Inc. 2011

Hinweis der Redaktion

  1. The key to any successful twitter strategy is building it around a quality community. It doesn’t matter what you say if you are not talking with the right people. Follow your industry peers and leaders, prospects, clients, news reporters(click) Here are a few tools you can use to help build out that community.
  2. Tweetgrader comes from Hubspot. A great tool to find top people in your area or by industry. You can also get a tweetgrader score of your twitter performance.
  3. What are they?Do you have to “register” your hashtag?Can you just make them up?Tools for monitoring:Hashtag.orgTwitterfall.comMonitter.comGreat how-to hashtag article at http://mashable.com/2009/05/17/twitter-hashtags/Why use them? (CLICK)Hashtags are a great way to aggregate conversations.Usinghashtags helps to track and monitor who’s sharing your info and who’s jumping in to the conversation.Helps to build community; people may follow others based on their hashtag interests.When to use them? (CLICK)Be creative:EventsContestsNews
  4. BRIAN SFINAS TO NARRATE
  5. #6 Push Messages (click) A push message is… (quick examples)(click) #7 Pull Messages are … (quick example)Establish relationships and conversationsQuality of content should engage RT’s – give a little love get a little love(Click) A good ratio would be…PUSH 10% Engage 90%
  6. Everyone like to be included, thought of and noticed!
  7. Sign up for Klout and monitor your engagement and effectiveness. As my schedule gets busy and my twitter activity drops off I watch my score drop. It seems to effectively measure engagement. It is just one tool to understand how you are doing with engagement. (click) A review of other tools for measuring social media ROI can be found at http://youtu.be/lHiROdSMiFU
  8. Remember(click) this is SOCIAL media – you KNOW how to do it. Don’t over think it!
  9. BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
  10. BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
  11. BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com