The convergence of search and social has catapulted social media platforms to the forefront of every business' marketing strategy.
This presentation reviews how to make sure your social media platform profiles are getting you noticed by the search engines - and your audience!
5. SEO Elements
• Title Tags: Your Name / Your Corporate Brand
• Meta Tags are keywords that describe you and your services
that you wish to be found for in search.
• Links are critical for all search strategies and are equally as
relevant for optimizing your social profile. Also drives traffic to
other important pages.
Site-Seeker, Inc. 2011
10. Facebook SEO / Fan Page
Optimizing your fan page . . .
• www.facebook.com/siteseekerinc
• The About section: 160 characters
Resource Bonus:
http://youtu.be/tDOIjcLMVLo?t=3m44s
is a super quick how-to demo on
claiming your branded FB url.
Site-Seeker, Inc. 2011
11. Facebook SEO / Fan Page Updates
• The SEO title is the first 18 characters of your update.
• If you are posting a link the first 18 characters where you
have an option to say something about the link is also
SEO. Tie them together.
Site-Seeker, Inc. 2011
12. Facebook SEO / Fan Page Notes
• Under utilized feature that allows the build out of lengthier posts
• Titles have some SEO value
Site-Seeker, Inc. 2011
13. Wrapping it up
It’s all about brand.
Site-Seeker, Inc. 2011
14. Resources
Two great articles that we referenced today came from
Page Traffic Buzz and Search Engine Watch.
You can access both of them at the link bundle:
http://bit.ly/saC19W
Site-Seeker, Inc. 2011
18. Thank you for joining us!
Don’t forget to enter today’s BOLT BUZZ WORD
at joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!
Site-Seeker, Inc. 2011
For company and personal brands most everyone has become involved in building out social media profiles. Over the past few months on Jolt & Bolt we have discussed many of the platforms, who they work for and why they deliver value. We have discussed the within the concept of the stand alone platform and the audience and engagement that occurs. Today what we would like to review is a few tips on how build out theses social media profiles so they grow your visibility and reach beyond the platforms themselves. How can they support your over all marketing initiative?
I would like my name to have a an animated circle around it then an arrow that says Title Tags, then the same thing for my title but the arrow says meta tags
Circle or highlight the shout to Jolt and Bolt
BRIAN SFINAS TO NARRATE
Your best bet is to focus your SEO around your brand. You don’t have a lot to play with in places to optimize, and since social media is about giving voice to your brand that makes the most sense anyway.Keep you title tag, or brand page simple to the point.
BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com