LinkedIn - Turning Blah, Blah, Blah Into Cha-Ching
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Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
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LinkedIn - Turning Blah, Blah, Blah Into Cha-Ching
- 1. presents LinkedIn – A B2B Tool To Turn Blah, Blah, Blah Into Cha-Ching!
- 2. What We Will Cover • • • • • • • • • • • Why LinkedIn is important Homepage, your profile, company Page Advertising Cool features and apps Growing your reach Engagement – updates, sharing/likes Groups/discussions More tools for efficiency Who viewed your profile? Integrated strategy Integrating LinkedIn into your daily activity – calls, shows, meetings…
- 3. About LinkedIn • 47% of B2B companies actively use LinkedIn • 53% of users join 10 groups • 2 new members every second • 7160 searches per minute • 4 out of 5 LinkedIn members drive business decisions
- 4. Home Personalized news based on – people, companies, interests…
- 5. Profile – Your Billboard
- 6. Profile – Your Billboard
- 7. Profile – Your Billboard
- 8. Profile – Your Billboard
- 9. Profile – Your Billboard
- 10. Company Page
- 11. Company Page
- 12. Company Page
- 13. Company Page
- 14. Company Page
- 15. Company Page
- 19. Company Page 1. www à LI 2. Add LI share to site 3. Add LI follow to site http://linkd.in/Nr5stT
- 20. LinkedIn Ads Combination of both ads and sponsored stories " "
- 21. LinkedIn Ads Use filters and bid competitively"
- 22. LinkedIn Ads Ensure stories direct users back to your website " ""
- 23. Search
- 24. Search
- 25. Search
- 26. Search
- 27. Search
- 28. Cool Features
- 29. Cool Features – This is paid…
- 30. Cool Features
- 31. Cool Features
- 32. Cool Features
- 33. Premium Packages
- 34. Who should you connect with? • Everyone in your address book • Everyone you meet in business – meetings, tradeshows • Customers/Prospects • Employees of your customers and prospects • People in your town, industry, groups • People you went to school with • Friends and acquaintances • … never stop expanding your reach
- 35. Our Process New card (scanned Lists): tradeshows, prospects, customers, … • Enter into address book • Search, review & connect on LinkedIn • Thanks for connecting note “Thanks so much for connecting! I see that you went to… a good friend’s daughter just graduated in May. She loved it. I look forward to your updates. Brian”
- 36. Updates
- 38. Tools For Efficiency – IFTTT.com
- 39. Tools For Efficiency - BUFFERAPP.com
- 40. Who Viewed Your Profile
- 41. Who Viewed Your Profile
- 42. Who Viewed Your Profile
- 43. Who Viewed… 107 – 1st 32 – 2nd
- 45. LI Traffic To Our Site
- 47. Blogs Increase Brand Exposure
- 49. B2B Buying And Selling Process Buying Process Selling Process Supporting Internet Marketing Strategy • Educate prospects • Repurpose & distribute content ID Need Search • Position content search engines and social media Evaluate Generate Lead Purchase Win Post Buy Eval Upsell/Resell Engage Propose Negotiate • Strengthen brand awareness • Engage prospects: social & website • Eliminate risk, demonstrate value, simplify decision • Customers promote your brand • Generate referrals
- 50. 3 To 5 Times - Before We Believe It
- 51. Increase Your Visibility • • • • • • • • • • • • • Build a powerful profile Update periodically – create a schedule. Add connections Show all affiliations in your profile – past employers, schools, activities Make your profile public, pick a custom URL, add URL to email signature Promote your blog/website - include links in your profile Check references for a potential vendor, company… Make LinkedIn part of your day-to-day activity Use advanced search Learn about people before meetings Give before you ask Research, don’t spam Listen, share, provide value
- 52. Thank You! Questions? Eddie Bluff VP & Co-Founder Site-Seeker, Inc. eddiebluff@site-seeker.com w: 315.732.9281 x 14 m: 315.525.1260 Tom Armitage Internet Marketing/Content Specialist Site-Seeker, Inc. tomarmitage@siteseeker.com 315.732.9281 x 15 Brian Bluff President & Co-Founder Site-Seeker, Inc. brianbluff@site-seeker.com w: 315.732.9281 x 11 m: 315.525.5416 bit.ly/SSIWebAudits Code: MACNY What’s Included? • Google analytics • Backlink analysis • Indexation • Canonical issues • SEO • URL structure • Content • Conversion • Keyword research • Pay per click • LinkedIn strategy review