Launching Facebook Timeline for Brands; Jolt & Bolt 03_15_2012
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Launched at the end of February the new "Timeline" feature is available for brand pages. Not only is it available but all brand pages will be converted to timeline on March 30th whether you're ready not! In this broadcast we'll discuss: - What timeline for brand pages is; - How they can better engage your users; - What free tools are available to make some great covers; plus - A look at the new, simpler, easy-to-use admin tools!
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Launching Facebook Timeline for Brands; Jolt & Bolt 03_15_2012
- 1. Facebook Timeline Ready or not, here it comes! presented by Kathy Hokunson March 15, 2012 presents
- 2. Facebook Timeline for Brands • ALL Brand Pages will be moved to timeline March 30, 2012 • Cover allows for engaging designs, depth to the brand • Timeline tells a great story about the company & the brand • Allows for great cross promotion of all social platforms • Can make the visit more personal, more engaging, more social Site-Seeker, Inc. 2012
- 3. Activating Your Timeline Preview vs Publish Site-Seeker, Inc. 2012
- 4. Components to the Timeline for Brand • Cover • About Section • Page Apps • Messages • Highlights Fee • Pinned Posts • Friend Activity • Compose • Admin Panel Site-Seeker, Inc. 2012
- 5. Cover • DO – Visually Stunning – Intriguing – Engaging • DON’T – Create ads for your cover – Display calls to action in your cover or promote Facebook features such as “like this page” – Display purchase or pricing information Site-Seeker, Inc. 2012
- 6. Cover Examples Site-Seeker, Inc. 2012
- 7. Cover Tools Site-Seeker, Inc. 2012
- 8. Today’s BOLT BUZZ WORD jbloyal jbuworkshop.eventbrite.com Site-Seeker, Inc. 2012
- 9. About Section • Standard brand profile picture or logo • Name • Total likes • #of people talking about this • Description • Address & Contact Info for local businesses – Click about link to unfold a map Site-Seeker, Inc. 2012
- 10. Page Apps • Timeline drawback – Moved to right side of about section. – No longer able to set special default pages for people who don’t like your page yet – Limits ability to promote contests and may reduce engagement with custom apps. Site-Seeker, Inc. 2012
- 11. Highlights Site-Seeker, Inc. 2012
- 12. Pinned Posts Site-Seeker, Inc. 2012
- 13. Admin Panel Site-Seeker, Inc. 2012
- 14. So what? Site-Seeker, Inc. 2012
- 15. Resources • Mashable • Facebook • Technorati • Hubspot • Hubze • TechCrunch http://bitly.com/wjFQwf Site-Seeker, Inc. 2012
- 16. Questions? Site-Seeker, Inc. 2012
- 17. Reserve your weekly spot today! Register at site-seeker.com Site-Seeker, Inc. 2012
- 18. Download the Slide Deck @ Site-Seeker, Inc. 2012
- 19. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at joltandboltwebinar.com You could win a $50 Amazon.com Gift Card! Site-Seeker, Inc. 2012
- 20. Need more info? Site-Seeker, Inc. 2012
Hinweis der Redaktion
- You should begin immediately to play with how your fan page looks in timeline. It is not an easy switch if yourFacebook fan page is important to marketing your business. You need to think it through and play with the layout and images your choose. What to Pin or Highlight what to star etc. If you work with it now you can work with it in Preview mode so only you and other page admins can see it before you publish it or before Facebook automatically converts it on March 30th. When you visit the brand page as an admin you will see the message across the top. Click preview and began to design your new brand timeline
- The Cover is a great opportunity be really engaging and inviting with your Facebook fans. It offers you to use powerful imagery to tell your story and draw your community to you and your brand. Take advantage of it and change it frequently. BUT there are some rules to the road. Facebook will not allow you to use any type of ads, promotion or calls to action in your cover. And honestly, they are right. The cover should engage and draw your community in. If everyone started building HUGE ads as the cover I would never go to those pages.
- There are some free and easy tools to create really great covers. These are 5 that we found in a Mashable article and wanted to share with you.PicScatterProfile Picture MakerFace it PagesCover CanvasCover JunctionA Facebook App called Timeline Covers
- ONLY 6 days left to Jolt & Bolt University! Jot down the promo code above and go to jbuworkshop.eventbrite.com and reserve your spot today!
- Highlights and Pinned posts are a great way to emphasize important stories and manage your timeline for the highest level of engagement.With highlights you have see a mix of stories:1) published by your page2) By your friends3) By other users that have received a lot of likes, comments and shares4) Presents a brand risk so make sure posting settings represent how you want your content organized and managed.
- We talked earlier about the new placement and lack of highlighting custom apps for contests and games and how that may diminish engagement. However the ability to pin posts will counter act that some what. You can “PIN” one post to the top of the page for 7 days. This should be some level of engagement of call to action. Test different things out and see what works.The orange flag at the top right indicates that it is a pinned post.
- The new admin panel is really nice and highlights key stats. It is now just a click a way and drops down over your page for you to view. Much more user friendly.It displays:Posts to your pageMost recent page messageNew likesInsights snapshots
- The so what is HOLY COW. I usually am one of the first to push back on the Facebook changes. And in preparing for this session it tool me twice as long as it normally would the information and what it does is very positive. I really thank Facebook has nailed it for Brand pages. BUT it will only work well if you are actively engaged with the features and functionality. Used well you can deepen the connection with your community and ramp up engagement. What we highlighted here is less than half of what you can do with the new timeline for Brands. Please take some time to look at the articles and two videos we have included in the bit.ly bundle you really want to be familiar and comfortable with how to best use the new features for your brand. And wether you like it or not doesn’t really matter because as of March 30th EVERY brand page will be converted to timeline. I suggest you get on top of it now so it works well for you.
- Okay we got information for this from EVERY where. There http://bitly.com/AEUKrR
- BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
- BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
- BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com