Google Places Post Google+; Jolt & Bolt 7_28_2011
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Google Places in the wake of Google+ With the launch of Google+ some of Google's other products are being shifted. After much conversation the Google Places pages has seen changes such as 1) a modified look, 2) easier upload of images and 3) an ONLY Google community reviews.
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Google Places Post Google+; Jolt & Bolt 7_28_2011
- 1. Thursday July 28, 2011 Kathy Hokunson
- 2. What’s new and hot today? Bing Organic and PPC Google Places Covering the basics Why is it important to ALL businesses What’s happening now What’s next . . .
- 6. Bing Organic & PPC
- 9. From Local to Places, Phase 1
- 12. Google Places - Today Third party reviews removed Clear requests for reviews on the Google Place Page More seamless integration in the SERP More to come . . .
- 13. Google Places – Search Results
- 14. Google Places Page - Today
- 16. The official word from Google . . .
- 17. joltbolt@site-seeker.com Email me a link to your Google Places Page
- 18. What does this mean to you?
- 19. QUESTIONS?
- 20. Join us every Thursday at 10:00 am for Jolt & Bolt Register: www.site-seeker.com
- 21. Copy of the power point is available at: www.slideshare.net/siteseekerinc.
- 22. Thank you for joining us. Your feedback is important. joltbolt@site-seeker.com
- 23. If you are interested in learning more about our services . . . Kathy Hokunson Vice President Sales & Marketing kathyhokunson@site-seeker.com 860-263-0361 www.linkedin.com/in/kathyhokunson www.site-seeker.com
Editor's Notes
- Bing is busy working hard to gain credibility and market share. In June 2011 Bing’s market share grew to 14.4% of explicit search. Google continues to remain steady at 65%. In June 8% more explicit searches occurred overall which is where Bing picked up it’s growth. Search continues to grow and Bing is gaining some ground.
- It has formed a relationship with Baidu and now delivers organic results for all English language searches in Baidu. Which interestingly is approximately 10 million searches a day.
- As we discussed in an earlier Jolt&Bolt Bing and facebook have partnered for integrated search and social results. As you can see here.
- And now some unique PPC placement testing is occurring. According to Search Engine Land they have spotted PPC ads interspersed into the organic results. What is also interesting about this “mixed” placement is how to honor the early FTC ruling of clearly identifying what are paid results vs what are organic results. In the screen shot above the word “ad” appears next to the listing but is screened and light. Bing is not the first to play with integrated PPC and Organic search results. Yahoo! and Baidu have both tested this model and abandoned it. It seems to fly in the face of of SEO or search best practices. However, I am wondering that as search and social continue to blend maybe the mixed results have some potential for success? As the opinion of your social community starts to impact how you view your search results will position on the SERP matter as much? Since Bing has taken the lead on the social & search integration maybe they are on to something here. I think it’s worth paying attention to.
- Google Local was launched in 2004, after the successful launch of Google maps. Initially it offered location information and prominence.
- With the evolution to Google Places, the importance of reviews started to have impact. Early on Google pulled third party reviews from places like Yelp, Trip Advisor and Demandforce to name a few.
- Google has just announced some new changes to the Google Places pages and information. This is clearly part of the evolution of all Google Products to support the new Google+ Project. Google + is the integration of search and social. With Google fighting hard to maintain is dominance in search this initiative is vital to it’s long term success. Along those lines Google has now removed third party review information from prominence on the Google Places Page.
- On this page you can see that less prominence is given to the information from the place page and that now more results are displayed. Additionally when you click on the hyperlinked name at the top of the listing you are taken to the company website, to access the place page you click the place page link to the right.
- With respect to reviews now, only Google initiated reviews are referenced on the SERP page and highlighted on the google places page. Additionally, the addition of the “Write a review” button in bright red appears on two areas of the Google places page.
- This review is from the State Farm Agent places page I just showed you. Here you can see the google review is place prominently. The still indicate the availability of third party reviews with links, but do not provide snippets of the review as they used to.
- This is just beginning of changes to come.
- If anyone in the audience is interested in having their Google Places page analyzed and a list recommendations for improvement. Please email me your name and a link to your Google Place Page and we will get back to you by next Friday with the analysis and recommendations.
- Historically we have worked with our B2C clients who serve a local market on having complete and robust Google Place pages. It has important impact on their web presence. Our approach with B2B and more nationally scoped clients was to complete and take the “hey it can’t hurt” approach to Google Place pages. With this rapidly changing search and social dynamic, all things social are important to ALL companies. Matt Cutts indicated in January of this year that “Social Signals” were part of the Google Algorithm in deciding what pages get what position. Clearly that was a hint at what was coming with the Google+ project. Even though Google+ has yet to launch it’s business pages, it is critical all companies who believe the web will help them grow their business pay attention to all their social platforms. All businesses from grocery stores to Aerospace Component manufacturers need to have robust Place Pages. Facebook is now relevant to their success. Things are moving fast. It is interesting and exciting.